Advanced Email List Building For Social Media Marketers
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Advanced Email List Building For Social Media Marketers. These are the slides for the webinar I hosted with Chris Brogan, Jason Keath, and Peter Shankman on June 29, 2011. ...

Advanced Email List Building For Social Media Marketers. These are the slides for the webinar I hosted with Chris Brogan, Jason Keath, and Peter Shankman on June 29, 2011.

Details: http://blog.blueskyfactory.com/webinars-and-podcasts/epic-email-list-building-webinar/ and http://blog.blueskyfactory.com/webinars-and-podcasts/a-blockbuster-with-a-different-kind-of-awesome/

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Advanced Email List Building For Social Media Marketers Presentation Transcript

  • 1. Advanced List Building for Social Media Marketers
    WEDNESDAY, JUNE 29, 2011: 2PM – 3PM ET
    Chris Brogan, Jason Keath, Peter Shankman& DJ Waldow
    #BSFW
    A Blue Sky Factory Webinar
    Subscribe to email alerts about future webinars
  • 2. INTRODUCING
    Your Hosts…
    2
  • 3. CHRIS BROGAN
    Flickr: C.C. Chapman
  • 4. JASON KEATH
    Flickr: Jason Keath
  • 5. PETER SHANKMAN
  • 6. DJ WALDOW
  • 7. THE NEXT 52 MINUTES
    The secret to every internet marketing campaign since Al Gore created a series of tubes for us to call home, the secret of many e-commerce success stories, the secret to every small business and big brand’s internet ROI rock and roll story is built around one thing:
    Your email list.
    7
  • 8. 8
  • 9. Prominent placement of list “ask”
    9
  • 10. Prominent placement of list “ask”
    10
  • 11. Prominent placement of list “ask”
    11
  • 12. Excellent blog content; further detail in email.
    12
  • 13. Communicate WITH not AT your audience
    13
  • 14. Communicate WITH not AT your audience
    14
  • 15. Communicate WITH not AT your audience
    15
  • 16. Communicate WITH not AT your audience
    16
  • 17. Unique Value Offers
    17
  • 18. Promise email subscribers “first look.”
    Subject Line: Exclusive savings just for our e-mail subscribers
    18
  • 19. Promise email subscribers “first look.”
    Subject Line: FREE Mug! 48-Hour Email Exclusive!
    19
  • 20. Promise email subscribers “first look.”
    Subject Line: Email Exclusive Preview: 2 for $99 Dress Shirts and Ties
    20
  • 21. Reward current members, randomly.
    Flickr: maryandjc
    21
  • 22. Reward current members, randomly.
    Photo from Tim Brechlin
    22
  • 23. Webinars. Events. Product Launches.
    23
  • 24. Webinars. Events. Product Launches.
    24
  • 25. Webinars. Events. Product Launches.
    25
  • 26. Use social sites to embed sign up links/forms.
    26
  • 27. Use social sites to embed sign up links/forms.
    Creative use of an email signature!
    27
  • 28. Use social sites to embed sign up links/forms.
    28
  • 29. Use social sites to embed sign up links/forms.
    29
  • 30. Use social sites to embed sign up links/forms.
    30
  • 31. The “One Slide Has It All” … Slide
    8 List Building Suggestions
    Prominent placement of list “ask”.
    Excellent blog content; further detail in email.
    Communicate WITH not AT your audience.
    Unique Value Offers.
    Promise email subscribers “first look.”
    Reward current members, randomly.
    Webinars. Events. Product Launches.
    Use social sites to embed sign up links/forms.
    31
  • 32. www.blueskyfactory.com/list
  • 33. Shankman.com
    ChrisBrogan.com
    Flickr: Jason Keath
    Flickr: C.C. Chapman
    SocialFresh.com
    BlueSkyFactory.com
    33