7 Ways To Be There Before The Sale

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This is a webinar that I co-hosted with Amber Naslund, Director of Community at Radian6. We discussed the "7 Ways To Be There Before The Sale" (see below).

The presentation is significantly more colorful with the audio.

7 Ways To Be There Before The Sale
1. Have a product/service that doesn’t suck.
2. Listen.
3. Build a community management team.
4. Engage.
5. Create killer content.
6. Be present.
7. Give a darn (care).

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  • JB
  • 7 Ways To Be There Before The Sale

    1. 1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance 7 WAYS TO BE THERE BEFORE THE SALE Amber Naslund, Radian6 DJ Waldow, Blue Sky Factory June 30, 2010 at 2pm ET Twitter: #bsfwebinar Twitter: #bsfwebinar
    2. 2. About Blue Sky Factory Twitter: #bsfwebinar @radian6 @ambercadabra @blueskyfactory @djwaldow
    3. 3. RADIAN6 PLUG Twitter: #bsfwebinar
    4. 4. BLUE SKY FACTORY PLUG #1 (WHO WE ARE) Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing . Twitter: #bsfwebinar
    5. 5. BLUE SKY FACTORY PLUG #2 http://www.blueskyfactory.com/7ways/ Twitter: #bsfwebinar
    6. 6. What the heck does "being there before the sale" have to do with social media and email marketing? Twitter: #bsfwebinar
    7. 7. EVERYTHING Twitter: #bsfwebinar
    8. 8. OLD SALES MODEL.
    9. 9. NEW SALES MODEL.
    10. 10. B2B VS. B2C
    11. 11. SALES: IF YOU ARE NOT SELLING, YOU’RE OUT OF BUSINESS
    12. 12. REMINDERS <ul><li>For those who have a short memory, are multi-tasking, and/or showed up a bit late </li></ul><ul><li>#bsfwebinar, @radian6, @ambercadabra, @djwaldow, @blueskyfactory </li></ul><ul><li>Slides & recording available shortly after </li></ul><ul><li>Ask questions – in chat, on Twitter, via email </li></ul>Twitter: #bsfwebinar
    13. 13. READY? Twitter: #bsfwebinar
    14. 14. 7 WAYS TO BE THERE BEFORE THE SALE (aka, the entire webinar on one slide) <ul><li>Have a product/service that doesn’t suck. </li></ul><ul><li>Listen. </li></ul><ul><li>Build a community management team. </li></ul><ul><li>Engage. </li></ul><ul><li>Create killer content. </li></ul><ul><li>Be present. </li></ul><ul><li>Give a darn (care). </li></ul>Twitter: #bsfwebinar
    15. 15. HAVE A PRODUCT/SERVICE THAT DOESN’T SUCK
    16. 16. <ul><li>LISTEN. </li></ul>
    17. 17. <ul><li>BUILD A COMMUNITY MANAGEMENT TEAM. </li></ul>
    18. 18. <ul><li>ENGAGE. </li></ul>
    19. 19. <ul><li>CREATE KILLER CONTENT. </li></ul>
    20. 20. <ul><li>… BUT REMEMBER </li></ul>“ You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool.” - Joe Rogan’s character on Newsradio
    21. 21. <ul><li>BE PRESENT. </li></ul>
    22. 22. We Value Your Business GIVE A DARN (CARE)!
    23. 23. 7 WAYS TO BE THERE BEFORE THE SALE (save this slide) <ul><li>Have a product/service that doesn’t suck. </li></ul><ul><li>Listen. </li></ul><ul><li>Build a community management team. </li></ul><ul><li>Engage. </li></ul><ul><li>Create killer content. </li></ul><ul><li>Be present. </li></ul><ul><li>Give a darn (care). </li></ul>Twitter: #bsfwebinar
    24. 24. The Right People Passion Time Knowledge Love It. Learn It. Leverage It. 
    25. 25. About Blue Sky Factory Twitter: #bsfwebinar @radian6 @ambercadabra @blueskyfactory @djwaldow

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