14 Email Marketing Mistakes

3,676 views
3,531 views

Published on

DJ Waldow of Blue Sky Factory - http://www.blueskyfactory.com/ - shares 14 "mistakes" we make as email marketers.

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,676
On SlideShare
0
From Embeds
0
Number of Embeds
536
Actions
Shares
0
Downloads
120
Comments
0
Likes
5
Embeds 0
No embeds

No notes for slide

14 Email Marketing Mistakes

  1. 14 EMAIL MARKETING MISTAKES DJ Waldow Director of Community Blue Sky Factory December 2010
  2. MISTAKE #1 Purchasing an email list.
  3. MISTAKE #2 Sending to an old email list.
  4. MISTAKE #3 Waiting until the last minute to send your email.
  5. MISTAKE #4 Sending emails with inconsistent branding.
  6. MISTAKE #5 Sending ugly looking emails.
  7. MISTAKE #6 Assuming permission.
  8. MISTAKE #7 Dumping email addresses from business cards onto your list.
  9. MISTAKE #8 Employing a “batch & blast” or “ spray & pray” strategy.
  10. MISTAKE #9 Not understanding *why* you are doing email marketing.
  11. MISTAKE #10 Sending emails sporadically (no consistency).
  12. MISTAKE #11 Sending emails with boring, non-unique content.
  13. MISTAKE #12 Sending an email with ONE BIG IMAGE.
  14. MISTAKE #13 Only sending an HTML version of your emails.
  15. MISTAKE #14 Forgetting to design for multiple email clients & devices.
  16. WANT MORE? <ul><li>Download our eBook, </li></ul><ul><li>The Ultimate Guide to Email Marketing </li></ul>

×