14 Email Marketing Mistakes

14 EMAIL MARKETING MISTAKES DJ Waldow Director of Community Blue Sky Factory December 2010

MISTAKE #1 Purchasing an email list.

MISTAKE #2 Sending to an old email list.

MISTAKE #3 Waiting until the last minute to send your email.

MISTAKE #4 Sending emails with inconsistent branding.

MISTAKE #5 Sending ugly looking emails.

MISTAKE #6 Assuming permission.

MISTAKE #7 Dumping email addresses from business cards onto your list.

MISTAKE #8 Employing a “batch & blast” or “ spray & pray” strategy.

MISTAKE #9 Not understanding *why* you are doing email marketing.

MISTAKE #10 Sending emails sporadically (no consistency).

MISTAKE #11 Sending emails with boring, non-unique content.

MISTAKE #12 Sending an email with ONE BIG IMAGE.

MISTAKE #13 Only sending an HTML version of your emails.

MISTAKE #14 Forgetting to design for multiple email clients & devices.

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by DJ Waldow on Dec 29, 2010