At the end of my days, I don’t want to 

look back on [ Insert Here ]

Instead, I’d rather look back 

on [Insert Here]
Ch...
My Name is @DJTrischler
I work for @identifiers
I am a team member of @chatype
I volunteer with @AIGAChattanooga

D+J Brand...
So… The other day I was thinking about my life…

D+J Brand Consulting
At the end of my days, I don’t want to 

look back on a collection of cool logos.

D+J Brand Consulting
Instead I’d rather look back
on functional identities.™

D+J Brand Consulting
Where are you going with this, D.J.?

D+J Brand Consulting
At the end of my days I don’t want to 

look back on a bunch of cool websites.

Instead, I’d rather look back 

on success...
At the end of my days I don’t want to 

look back on being in AIGA member.

Instead, I’d rather look back 

on building a ...
What about my clients?

D+J Brand Consulting
At the end of Paul’s days he doesn’t 

want to look back on taking great photos.

Instead, he’d rather look back 

on shar...
Lightfinds

D+J Brand Consulting
At the end of Brad’s days he doesn’t want to 

look back on being an efficiency consultant.

Instead, he’d rather look back...
GridWell

D+J Brand Consulting
At the end of Kelly’s days she doesn’t 

want to look back on creating a work space.

Instead, she’d rather look back 

on...
Society of work

D+J Brand Consulting
How does it relate to Chatype?

D+J Brand Consulting
At the end of my days I don’t want 

to look back on a typeface.

Instead, I’d rather look back 

on giving a city a unifie...
An A is a A

It is like writing music in a way. The tune isn’t done by me,
the tune is what people write. I do the sound. ...
Chattanooga has a tune…
But, our citizens needed a way to make 

sound, we needed an instrument.

D+J Brand Consulting
Knoxville Has…

D+J Brand Consulting
What could be Chattanooga’s Instrument…

D+J Brand Consulting
Why about a typeface?

D+J Brand Consulting
The team

D+J Brand Consulting
Has this
been done
before?

D+J Brand Consulting
In tune with the tune…

D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
Prototyping

D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
48 Hr Launch

D+J Brand Consulting
D+J Brand Consulting
Design

atyp
e

Goverment

D+J Brand Consulting
Design

D+J Brand Consulting
D+J Brand Consulting
Kickstarter

D+J Brand Consulting
Design

atyp
e

Goverment

D+J Brand Consulting
Incentives

D+J Brand Consulting
D+J Brand Consulting
Forum

D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
We did it!

D+J Brand Consulting
Design

atyp
e

Goverment

D+J Brand Consulting
Party

D+J Brand Consulting
D+J Brand Consulting
Beta Testers

D+J Brand Consulting
D+J Brand Consulting
100% Free

D+J Brand Consulting
Not designed by a committee.

D+J Brand Consulting
For Chattanoogans
For Chattanooga

D+J Brand Consulting
There’s no brand guide.

D+J Brand Consulting
D+J Brand Consulting
The instrument in use…

D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
D+J Brand Consulting
Takeaways

D+J Brand Consulting
Creating a typeface is easy.

D+J Brand Consulting
Someone covering Bob Dylan 

still sounds like Bob Dylan.

D+J Brand Consulting
Perception is reality

D+J Brand Consulting
At the end of my days I don’t want to 

look back on giving a cool presentation.

Instead, I’d rather look back 

on start...
Q+A

D+J Brand Consulting
Thanks!
!

Follow me!
@DJTrischler
d-j-trischler.tumblr.com

D+J Brand Consulting
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Insert here aiga knoxville oct 2013

  1. 1. At the end of my days, I don’t want to 
 look back on [ Insert Here ]
 Instead, I’d rather look back 
 on [Insert Here] Chatype, Life, Clients, Design & More. Written & Designed by D.J. Trischer For AIGA Knoxville’s Creative Caffeine Series November 1, 2013 – 9 am at Remedy Coffee D+J Brand Consulting
  2. 2. My Name is @DJTrischler I work for @identifiers I am a team member of @chatype I volunteer with @AIGAChattanooga D+J Brand Consulting
  3. 3. So… The other day I was thinking about my life… D+J Brand Consulting
  4. 4. At the end of my days, I don’t want to 
 look back on a collection of cool logos. D+J Brand Consulting
  5. 5. Instead I’d rather look back on functional identities.™ D+J Brand Consulting
  6. 6. Where are you going with this, D.J.? D+J Brand Consulting
  7. 7. At the end of my days I don’t want to 
 look back on a bunch of cool websites.
 Instead, I’d rather look back 
 on successfully engaging others. D+J Brand Consulting
  8. 8. At the end of my days I don’t want to 
 look back on being in AIGA member.
 Instead, I’d rather look back 
 on building a design scene in East Tn. D+J Brand Consulting
  9. 9. What about my clients? D+J Brand Consulting
  10. 10. At the end of Paul’s days he doesn’t 
 want to look back on taking great photos.
 Instead, he’d rather look back 
 on sharing light with others. D+J Brand Consulting
  11. 11. Lightfinds D+J Brand Consulting
  12. 12. At the end of Brad’s days he doesn’t want to 
 look back on being an efficiency consultant.
 Instead, he’d rather look back on unleashing a wellspring of culture in companies. D+J Brand Consulting
  13. 13. GridWell D+J Brand Consulting
  14. 14. At the end of Kelly’s days she doesn’t 
 want to look back on creating a work space.
 Instead, she’d rather look back 
 on changing the way people work. D+J Brand Consulting
  15. 15. Society of work D+J Brand Consulting
  16. 16. How does it relate to Chatype? D+J Brand Consulting
  17. 17. At the end of my days I don’t want 
 to look back on a typeface.
 Instead, I’d rather look back 
 on giving a city a unified voice. D+J Brand Consulting
  18. 18. An A is a A It is like writing music in a way. The tune isn’t done by me, the tune is what people write. I do the sound. A sentence is a sentence is a sentence. A tune is a tune is a tune. Play the tune on a banjo or a piano, or a girl or man sings it… 
 It sounds different. I add the sound, an a is an a, a b is a b.
  19. 19. Chattanooga has a tune… But, our citizens needed a way to make 
 sound, we needed an instrument. D+J Brand Consulting
  20. 20. Knoxville Has… D+J Brand Consulting
  21. 21. What could be Chattanooga’s Instrument… D+J Brand Consulting
  22. 22. Why about a typeface? D+J Brand Consulting
  23. 23. The team D+J Brand Consulting
  24. 24. Has this been done before? D+J Brand Consulting
  25. 25. In tune with the tune… D+J Brand Consulting
  26. 26. D+J Brand Consulting
  27. 27. D+J Brand Consulting
  28. 28. D+J Brand Consulting
  29. 29. D+J Brand Consulting
  30. 30. Prototyping D+J Brand Consulting
  31. 31. D+J Brand Consulting
  32. 32. D+J Brand Consulting
  33. 33. D+J Brand Consulting
  34. 34. D+J Brand Consulting
  35. 35. D+J Brand Consulting
  36. 36. D+J Brand Consulting
  37. 37. D+J Brand Consulting
  38. 38. D+J Brand Consulting
  39. 39. D+J Brand Consulting
  40. 40. D+J Brand Consulting
  41. 41. D+J Brand Consulting
  42. 42. D+J Brand Consulting
  43. 43. D+J Brand Consulting
  44. 44. 48 Hr Launch D+J Brand Consulting
  45. 45. D+J Brand Consulting
  46. 46. Design atyp e Goverment D+J Brand Consulting
  47. 47. Design D+J Brand Consulting
  48. 48. D+J Brand Consulting
  49. 49. Kickstarter D+J Brand Consulting
  50. 50. Design atyp e Goverment D+J Brand Consulting
  51. 51. Incentives D+J Brand Consulting
  52. 52. D+J Brand Consulting
  53. 53. Forum D+J Brand Consulting
  54. 54. D+J Brand Consulting
  55. 55. D+J Brand Consulting
  56. 56. D+J Brand Consulting
  57. 57. D+J Brand Consulting
  58. 58. We did it! D+J Brand Consulting
  59. 59. Design atyp e Goverment D+J Brand Consulting
  60. 60. Party D+J Brand Consulting
  61. 61. D+J Brand Consulting
  62. 62. Beta Testers D+J Brand Consulting
  63. 63. D+J Brand Consulting
  64. 64. 100% Free D+J Brand Consulting
  65. 65. Not designed by a committee. D+J Brand Consulting
  66. 66. For Chattanoogans For Chattanooga D+J Brand Consulting
  67. 67. There’s no brand guide. D+J Brand Consulting
  68. 68. D+J Brand Consulting
  69. 69. The instrument in use… D+J Brand Consulting
  70. 70. D+J Brand Consulting
  71. 71. D+J Brand Consulting
  72. 72. D+J Brand Consulting
  73. 73. D+J Brand Consulting
  74. 74. D+J Brand Consulting
  75. 75. D+J Brand Consulting
  76. 76. D+J Brand Consulting
  77. 77. D+J Brand Consulting
  78. 78. D+J Brand Consulting
  79. 79. D+J Brand Consulting
  80. 80. D+J Brand Consulting
  81. 81. D+J Brand Consulting
  82. 82. D+J Brand Consulting
  83. 83. D+J Brand Consulting
  84. 84. D+J Brand Consulting
  85. 85. D+J Brand Consulting
  86. 86. D+J Brand Consulting
  87. 87. D+J Brand Consulting
  88. 88. D+J Brand Consulting
  89. 89. D+J Brand Consulting
  90. 90. D+J Brand Consulting
  91. 91. D+J Brand Consulting
  92. 92. D+J Brand Consulting
  93. 93. Takeaways D+J Brand Consulting
  94. 94. Creating a typeface is easy. D+J Brand Consulting
  95. 95. Someone covering Bob Dylan 
 still sounds like Bob Dylan. D+J Brand Consulting
  96. 96. Perception is reality D+J Brand Consulting
  97. 97. At the end of my days I don’t want to 
 look back on giving a cool presentation.
 Instead, I’d rather look back 
 on starting a conversation. D+J Brand Consulting
  98. 98. Q+A D+J Brand Consulting
  99. 99. Thanks! ! Follow me! @DJTrischler d-j-trischler.tumblr.com D+J Brand Consulting

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