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Gelpro Convergence
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Gelpro Convergence

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Transcript

  • 1. Convergence Life style marketing for GelPro
  • 2. Convergence
    When person A perceives similarity with person B, person “A” tends to like person “B” more.
  • 3. What they have right now
    PR
    Print Buying
    TV Buy
    Web Design & Package Design
    TV Commercial
    PPC
    Internal IT Team / Ruby on Rail
    Site Anlytic
  • 4. Their Goal – Brand Awareness
    Secondary Goal – Direct Purchase
    Gather Contact List (Grow Email List)
  • 5. Opportunities for FG SQUARED
    Affiliate Marketing : Commission Junction
    Grow Email List
    SEO & SEM
    Social Media Campaign
    Niche Marketing
    Company Blog
    Rebranding
    Site Wide Usability Testing
    Site Analytic Review
    Life Style Marketing
  • 6. Psychograph
    Gather Psychographic Information about the Users
    Email Database
    Current Customers
    Poll, Popup windows, common places they tend to visit, Surveys
    What kind of products do they tend to buy?
    What kind of products do they consume?
    Where do they hang out in real life?
  • 7. Create a Persona for GelPro
    Create 1 week consumption report
    Who do we need to be in order to make friends with targeted market group?
    Which celebrity should we form GelPro after? (angelinajolie ? Jennifer Anniston? Oprah?)
    How can we make them believe that we, GelPro, are cool?
  • 8. Psychograph Online
    Which site do they visit most often?
    Which social network do they utilize the most often?
    Yoga? Cooking Show? Makeup? What TV Shows?
  • 9. Facebook
    Which Fan Pages do they join?
    Which groups do they join?
    Which discussions are they involved with?
    Flickr
    • Which Group do they join?
    • 10. What kind of photos do they upload?
    • 11. What kind of photos are they interested with?
  • Twitter
    What do they talk about?
    Who do they follow?
    Youtube
    • What kind of video are they watching?
    • 12. Which group do they join?
    • 13. What kind of videos are they uploading?
  • Next Step
    Present Convergence marketing campaign to GelPro
    SOW