Convergence When person A perceives similarity with person B, person “A” tends to like person “B” more.
What they have right now PR Print Buying TV Buy Web Design & Package Design TV Commercial PPC Internal IT Team / Ruby on Rail Site Anlytic
Their Goal – Brand Awareness Secondary Goal – Direct Purchase Gather Contact List (Grow Email List)
Opportunities for FG SQUARED Affiliate Marketing : Commission Junction Grow Email List SEO & SEM Social Media Campaign Niche Marketing Company Blog Rebranding Site Wide Usability Testing Site Analytic Review Life Style Marketing
Psychograph Gather Psychographic Information about the Users Email Database Current Customers Poll, Popup windows, common places they tend to visit, Surveys What kind of products do they tend to buy? What kind of products do they consume? Where do they hang out in real life?
Create a Persona for GelPro Create 1 week consumption report Who do we need to be in order to make friends with targeted market group? Which celebrity should we form GelPro after? (angelinajolie ? Jennifer Anniston? Oprah?) How can we make them believe that we, GelPro, are cool?
Psychograph Online Which site do they visit most often? Which social network do they utilize the most often? Yoga? Cooking Show? Makeup? What TV Shows?
Facebook Which Fan Pages do they join? Which groups do they join? Which discussions are they involved with? Flickr