FREE Pinterest Chapter - Promote Your Business or Cause Using Social Media - A Beginner’s Handbook
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Promote Your Business or Cause Using Social Media - A Beginner's Handbook (3rd Edition) - Pinterest Chapter

Promote Your Business or Cause Using Social Media - A Beginner's Handbook (3rd Edition) - Pinterest Chapter

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FREE Pinterest Chapter - Promote Your Business or Cause Using Social Media - A Beginner’s Handbook FREE Pinterest Chapter - Promote Your Business or Cause Using Social Media - A Beginner’s Handbook Document Transcript

  • Promote your Business or Cause Using Social Media A Beginner’s Handbook 3rd Edition By Dennis J. SmithPurchase on CreateSpace - Paperback Purchase on Amazon.com - Kindle
  • Copyright © 2012 by Dennis J. SmithCover design by Dennis J. SmithBook design by Dennis J. SmithAll rights reserved.No part of this book may be reproduced in any form or by any electronicor mechanical means including information storage and retrievalsystems, without permission in writing from the author. The onlyexception is by a reviewer, who may quote short excerpts in a review.Dennis J. SmithVisit my book fan page at: www.Facebook.com/SocialMediaBookVisit my author fan page at: www.Facebook.com/SocialMediaWriterEmail author at: djsmith@ignitehost.netPrinted in the United States of AmericaFirst Printing: June 2010Second Printing: September 2011Third Printing: July 2012ISBN 978-147824028-0Facebook is a registered trademark of Facebook, Inc.The Twitter name, logo, Twitter T, Tweet, and Twitter blue bird aretrademarks of Twitter, Inc. in the United States and other countries.All other trademarks are the property of their respective owners.Cover art image © Michael Brown/Fotolia.com
  • About the Author Dennis Smith has been creating websites and exploring the vast Internet since the days of Netscape 1.0. His technological knowledge goes back to the days of the Commodore Vic 20 and 64 computers.He later turned his passion for technology and web design towardInternet Marketing, blogging, WordPress, Social Media Marketing,public speaking, training and more recently webinars.He is the owner of GreenHostUSA website and blog hosting, providingsearch engine optimization (SEO) and social media marketing advice inBoise, ID.Dennis wrote and published the first edition of his book “Promote YourBusiness or Cause Using Social Media – A Beginner’s Handbook” in2010. He is one the winners of the Top 50 Idaho Authors Award 2011.During his free time, Dennis enjoys exploring Seattle, exploring Idaho,trying new microbrews, drinking great coffee, blogging at coffee shops,and sharing his knowledge with friends and Facebook acquaintances.
  • Find up-to-date Social Media information onFacebook at: http://www.facebook.com/SocialMediaBookGoogle+http://www.dennisjsmith.com/+Twitter:http://www.twitter.com/socialmediadjsLinked In:http://www.in.ignitehost.netBlog:http://www.dennisjsmith.com
  • The Pinterest CrazeWhat is Pinterest? Pinterest (http://www.pinterest.com) is a hot new social media site that lets users “Pin” to post their “likes” in theform of images onto virtual boards. The site has about 13million unique users according to comScore in January of 2012and users spent an average of 89 minutes a month pinning theirlikes, while Google + users spent only an average of threeminutes a month on the barely a year old social media site. It ispopular amongst women typically between the ages of 25-44years old, but that is changing as more men join the site. In theU.S. Pinterest users typically share fashion, food, arts and crafts,gifts and hobbies, whereas U.K. Pinterest users typically sharebusiness related pins such as blogging resources, SEO Tips,Marketing and also craft related pins. Pinterest is in beta andcurrently “invite” only so you need to have an invite from afriend or Pinterest to start pinning. The site has been popularwith internet marketers as it has shown to drive traffic towebsites. Recently the site has been in the news due to anarticle about a spammer making money off affiliate links.Pinterest has said that it is monitoring the situation to makingsure the site isn’t vulnerable to spammers and the like.Source:http://techland.time.com/2012/02/28/the-average-user-spent-only-three-minutes-on-google-last-month/
  • Getting Started With PinterestPinterest is a great place to connect with others who like thesame topics you have interest in. It is also a great place forthose looking for information on a variety of topics. Infographicsare very popular on Pinterest and usually contain interestingstatistics on subject matter from social media, technology andmore. You can upload photos from your computer to pin, whichis very beneficial for photographers. Bloggers can pin a newblog post which has the potential to be repinned hundreds oftimes. If you are a crafty type you can share your latestcreations by pinning them to your Pinterest boards.Pinterest InvitePinterest is currently in beta only and you need to obtain aninvite from either the site or a friend currently using the site.Once you are on Pinterest you can invite your friends by e-mail,Facebook and Gmail by going to “Invite Friends” under youruser name or by going to http://pinterest.com/invites/.Request Pinterest InviteYou can request an invite from Pinterest by going to the site andclicking the red “Request an Invite” button at the top of thepage. Getting an invite from a friend is the quickest way to getstarted!
  • Invite Your Friends to PinterestJoin Pinterest RequestClick the link in your invite e-mail to load Pinterest in yourfavorite web browser to start the sign-up process.
  • Pinterest InviteAccount Set-UpWhen you get your invite you are now ready to create youraccount so you can get started pinning. You can choose eitheryour Facebook or Twitter account to create your new Pinterestaccount. When you sign up with Facebook you are able to shareout your Pinterest activity to your Timeline.
  • Create Your Pinterest AccountPick your user name and enter your e-mail address and apassword. Remember to use passwords that are easy foryou to remember but hard for others to guess.Pinterest Invite FriendsLog on to Pinterest with Facebook, Twitter or your e-mailaddress and the password established when signing up forPinterest.
  • Pinterest Login ScreenEdit Profile SettingsEditing your Pinterest profile settings is easily done from theusers menu. Click the down arrow next to your name and select“Settings”. This will bring up the “Edit Profile” page and allowyou to make changes to your profile settings. The first box iswhere you input what e-mail address you would likenotifications and email from Pinterest sent. Keep in mind thatthis email address is not public information. Just below that isNotifications and clicking the “Change Email Settings” box willtake you to a page where you can turn on or off differentnotifications.
  • Pinterest Edit Profile ScreenThose notifications are for Comments, Likes, Repins, andFollows from others on Pinterest. It also allows you to set whatformat you want to receive that information in and thefrequency. Make your changes by toggling the on/off switch andthen “Save Settings” at the bottom.Reset Pinterest Password
  • Pinterest for BeginnersNow that you are on Pinterest you might wonder what to donext. Well, Pinterest is about pinning and sharing the things inyour life that you love or have an interest in. My passion issocial media and WordPress along with things we all love suchas food, fashion, travel, technology and writing to name a few.It is up to you what types of things you would like to “Pin” toyour virtual pinboards on Pinterest. Pinterest will make sometopic suggestions when you first start, but you can create anypinboard you would like. Below are some of the pinboards Ihave created including one with articles about using Pinterestand marketing your business using Pinterest. Check it out andfeel free to “Like” and Repin anything you find interesting.Pinning, Re-Pinning, LikeWhen ready to start pinning you will need to setup your webbrowser so you can pin items you find on the web. Visithttp://pinterest.com/about/goodies to find out how to installthe Bookmarklet “Pin It” button to Chrome or you can alsoinstall the Pinterest app for iPhone, iTouch or iPad. Therecurrently is not an app available for Android users but there are
  • some 3rd party apps. When you find something of interest thatyou would like to share just click the “Pin It” button on yourbrowsers bookmark bar. Most websites are also adding thebutton to articles and product pages.Pin It Button on WordPress PostCreate a PinBy clicking on the “Pin It” button a box will appear to let youedit information before pinning it. Highlighting text on the pageyou want to pin will copy that text and paste it into the boxbelow. You can add up to 500 characters of text. Next select thePinboard you would like to pin your new item to and click the“Pin It” button. If you scroll down the list of pinboards you havean option to create a new pinboard. Select the box next toTwitter if you would like to tweet and share your new pin onTwitter.
  • Create PinIf more than one image is available on a page you will seearrows that will let you forward through those images.Remember you want to catch the attention of others so look forimages that stand out.Following OthersGetting FollowedIf you are wanting to get followed by others the best thing to dois invite your friends to Pinterest. I talked about how you dothat in the beginning of this chapter. Let people know how tofind you with the “Follow Me” button on your website, blog orany offline marketing print material. If you are using WordPressdo a search for “Pinterest” plugins and widgets. Make sure to
  • like the pins from other Pinterest users or leave a comment onsomething you like. That way others will check out yourpinboards and follow a specific pinboard they like, or follow allyour pinboards. If you connected to Pinterest via Facebook youractivity on Pinterest gets shared out to your Facebook Timeline.You can turn this feature off by going to your profile onPinterest, select “Settings”, scroll down to Facebook and slide“Add Pinterest to Facebook” to off and then “Save Profile” atthe bottom. The best way to get followed is to keep pinninginteresting information and photos to your pinboards.Pin EtiquetteMake sure you credit the source of anything you might pin onPinterest. Here is what Pinterest has posted on their website.Be RespectfulPinterest is a community of people. We know that individualtastes are personal, but please be respectful in your commentsand conversations.Be AuthenticPinterest is an expression of who you are. We think beingauthentic to who you are is more important than getting lots offollowers. Being authentic will make Pinterest a better placelong-term.
  • Credit Your SourcesPins are the most useful when they have links back to theoriginal source. If you notice that a pin is not sourced correctly,leave a comment so the original pinner can update the source.Finding the original source is always preferable to a secondarysource such as Image Search or a blog entry.Report Objectionable ContentWe do not allow nudity, hateful content, or content thatencourages people to hurt themselves. If you find content thatviolates our Terms of Service or Acceptable Use Policy you cansubmit the content for review by pushing the “Report Content”link.Tell Us How to Make Pinterest BetterWere just getting started, so there are going to be bumps hereand there. Let us know whats working, whats not. Even thoughwe dont always have time to respond to each and every email,we take your input seriously. You can get in touch with usanytime at http://support.pinterest.com.Marketing with PinterestMany are finding out about the power of Pinterest due to thesite driving traffic to their businesses website. I have seenstories published talking about sales being up at craft storesbecause someone has seen something they like on Pinterest. I
  • am not a big fan of spamming but I believe in sharing usefulinformation and using social media to sell product. If you aregoing to use social media just to sell, you probably won’t havemuch luck having others follow you. But if you establishrelationships and pin useful items you probably will succeed. Tryusing the 80/20 approach when pinning on Pinterest when itcomes to marketing. Take the time to comment on other Pins sothat others might follow you. I try to ask a question when I pinsomething to get others to comment on my pins.SEO Tips for PinterestJust like Twitter you can use the #hashtag when pinning to yourpinboards. Just don’t get hashtag happy and keep it to 2-3hashtags at the most. Keep it relevant to what you are postingto make your item easy to find when someone does a search onPinterest.Some Famous Pinnershttp://pinterest.com/marthastewarthttp://pinterest.com/ellentvhttp://pinterest.com/barackobamahttp://pinterest.com/oprahhttp://pinterest.com/katiecouric