SWOT

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SWOT

  1. 1. IGCSE Business Studies SWOT Analysis
  2. 2. IGCSE Business Studies What is SWOT….. Stands for strengths, weaknesses, opportunities and threats SWOT YOU…….. You are required to carry out a SWOT analysis of yourself You need to explain what are your…… Strengths Weaknesses Opportunities Threats
  3. 3. IGCSE Business Studies SWOT A method for analysing a business, and its environment Often used in strategic planning Looks at…… Internal strengths Internal weaknesses Opportunities in the external environment Threats in the external environment
  4. 4. IGCSE Business Studies SWOT Analysis aims to discover… What the business does better than the competition What competitors do better Whether it is making the most of the opportunities available How a business should respond to changes in its external environment
  5. 5. IGCSE Business Studies SWOT Grid STRENGTHS (internal) WEAKNESSES (internal) OPPORTUNITIES (external) THREATS (external)
  6. 6. IGCSE Business Studies S….. For example: A strength could be: Your specialist marketing expertise. A new, innovative product or service. Location of your business. Quality processes and procedures. Any other aspect of your business that adds value to your product or service.
  7. 7. IGCSE Business Studies W….. A weakness could be: Lack of marketing expertise. Undifferentiated products or services (i.e. in relation to your competitors). Location of your business. Poor quality goods or services. Damaged reputation.
  8. 8. IGCSE Business Studies O……. . An opportunity could be: A developing market such as the Internet. Mergers, joint ventures or strategic alliances. Moving into new market segments that offer improved profits. A new international market. A market vacated by an ineffective competitor.
  9. 9. IGCSE Business Studies T….. . A threat could be: A new competitor in your home market. Price wars with competitors. A competitor has a new, innovative product or service. Competitors have superior access to channels of distribution. Taxation is introduced on your product or service.
  10. 10. IGCSE Business Studies Issues that could affect the Businesses You are required to produce a SWOT analysis Once you have done this you need to decided what issues would be an opportunity or a threat to businesses and what type.

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