Estimating revenues, costs
and profits
AS Business Studies
Mr Pat
Lesson Objectives
 Know

how a business forecast sales volumes
and selling prices to estimate revenue
 Understand the di...
The new businesses

 Meet

Monsieur
LePlonk. He has
decided to set up a
new business. He will
be opening a shop in
Sheffi...
Before we start
 Is

Monsieur LePlonk offering goods or a
service.
 Give an example of his good or service
being offered...
What is revenue
 Key

Term: Revenue is simply another name for
the money that a business gets from selling their
goods or...
How do we work out Sales Revenue
 The

formula to calculate sales revenue is
Revenue = Price per item sold x quantity of ...
Estimating your revenue
 When

a business starts they will need to
estimate or “guestimate” their revenue for
a given per...
How to estimate revenues
A

business would use previous experience
to estimate revenues
 A business may look at its comp...
What happens if you get it wrong
A

danger of estimating may be that you
estimate too high or too low.
 This may mean th...
Monsieur Le Plonk – estimating revenue
 In

your books estimate the daily, weekly
and annual (yealy) revenue for Monsiuer...
Shelly Isfit – estimating revenue
 In

your books estimate the daily, weekly
and annual revenue for Shelly.
 She expects...
Answers – estimating revenue
 Check

your answers:
 Monsieur LePlonk:
 Days

revenue = £8 x 35 items = £280
 Weekly re...
Your thoughts……………
In pairs can you
think of 2 ways that
a company could
increase it’s
revenue?
Increasing revenue
 To




increase revenue you could

increase the price of each item
Or
Increase the number of items...
Do you think that
increasing the price
will always earn
more revenue?

If not why
not …..
Increasing revenue
 Increasing

the price of an item does not
always increase revenue. This is because
by increasing the ...
What are costs?
 Costs

are outgoings associated with a business/
 There are two main types of costs involved with
runni...
Task


The following are a list of costs. Put them into the following table to
show which are fixed and which are variabl...
Task 2

 Identify

3-5 fixed costs and 3-5 variable
costs for each of Monsier LePlonk’s and
Shelly Isfit’s business.
 Wr...
Calculating total costs
 Key

Term: Total costs are all of the costs
for a business.

 Total

costs = fixed costs + vari...
Monsieur Le Plonk costs
 These

are weekly costs for Monsieur LePlonk’s

shop.
 Calculate his total costs for a week.
Fi...
Shelly Isfit costs
 These

are weekly costs for Shelly Isfit’s shop.
 Calculate her total costs for a week.

Fixed costs...
What is the difference between price and
cost?
 Often

people think that price and cost are the
same thing. In business s...
So what is profit and loss?
 We

have seen that Monsieur LePlonk
earns £1400 a year in revenue. From this
he will need to...
Profit/ loss
 Key

Term: Profit is when the revenues of a
business are greater than its costs.
 Key Term: Loss is when t...
Task…..
 Using

the figures from before calculate the
weekly and annual profit/ loss for both Monsieur
LePlonk and Shelly...
A year on……………….

 After

a year of trading Monsieur LePlonk
has performed better than expected and
earned nearly double ...
A year on……………….

 After

a year of trading Shelly Isfit has had a
tough year and made a loss. Unfortunately she
found th...
Have the Lesson Objectives been met?
 Know

how a business forecast sales volumes
and selling prices to estimate revenue
...
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Estimating revenues, costs_and_profits[1]

  1. 1. Estimating revenues, costs and profits AS Business Studies Mr Pat
  2. 2. Lesson Objectives  Know how a business forecast sales volumes and selling prices to estimate revenue  Understand the difference between fixed and variable costs and be able to identify examples of each.  Understand the difference between price and cost and the concept of profit.  Understand the impact of a profit or loss on a business.
  3. 3. The new businesses  Meet Monsieur LePlonk. He has decided to set up a new business. He will be opening a shop in Sheffield selling French food and wine to the local people.  Meet Shelly Isfit. She has decided to set up a new personal trainer service to help people lose weight in the new year and take advantage of people’s new years resolutions. Both new businesses need to estimate revenues and will need your help.
  4. 4. Before we start  Is Monsieur LePlonk offering goods or a service.  Give an example of his good or service being offered.  Is Shelly offering goods or a service.  Give an example of her good or service being offered.
  5. 5. What is revenue  Key Term: Revenue is simply another name for the money that a business gets from selling their goods or services  Revenue is also known as sales revenue, turnover, sales turnover or just sales  Key Term: Sales Volume is the number of products or services sold by a company over a period of time.  For example the revenue for January for a sweet shop would be the amount of money they had received from selling sweets in their shop.
  6. 6. How do we work out Sales Revenue  The formula to calculate sales revenue is Revenue = Price per item sold x quantity of items sold Or R=PXQ   So what would be the weekly revenue for a sweet shop that sold 300 bags of sweets at 50p per bag Answer: £150 – Revenue = 0.5 or 50p X 300
  7. 7. Estimating your revenue  When a business starts they will need to estimate or “guestimate” their revenue for a given period, normally a year.  In pairs discuss for 2 minutes the following  How would a business estimate their revenue e.g. what might they have done previously to help them with an educated guess.  What could be the potential problems to a business of estimating revenue.
  8. 8. How to estimate revenues A business would use previous experience to estimate revenues  A business may look at its competition to help estimate revenue  A business would estimate how many item they expect to sell per week and the average price per item and can use this to estimate.
  9. 9. What happens if you get it wrong A danger of estimating may be that you estimate too high or too low.  This may mean that you borrow too much money from banks which will still need to be repaid.  It may mean you order too much or too little stock.
  10. 10. Monsieur Le Plonk – estimating revenue  In your books estimate the daily, weekly and annual (yealy) revenue for Monsiuer LePlonk.  He expects to sell 35 items per day at an average price of £8 Oh La La, thank you for all your help!
  11. 11. Shelly Isfit – estimating revenue  In your books estimate the daily, weekly and annual revenue for Shelly.  She expects to train 5 people per day for an hour each. Her hourly rate for customers will be £30. Come on people, time to work off those mince pies and turkey dinner!
  12. 12. Answers – estimating revenue  Check your answers:  Monsieur LePlonk:  Days revenue = £8 x 35 items = £280  Weekly revenue = £280 x 5 = £1400  Annual revenue = £70,000  Shelly  Days Isfit: revenue = £30 x 5 = £150  Weekly revenue = £150 x 5 = £750  Annual revenue = £37,500
  13. 13. Your thoughts…………… In pairs can you think of 2 ways that a company could increase it’s revenue?
  14. 14. Increasing revenue  To    increase revenue you could increase the price of each item Or Increase the number of items sold.  What will happen to the daily revenue of Monsieur LePlonk if he increases his average price per item to £10  What will happen to the revenue of Shelly Isfit if she trains 6 people per day rather than 5.
  15. 15. Do you think that increasing the price will always earn more revenue? If not why not …..
  16. 16. Increasing revenue  Increasing the price of an item does not always increase revenue. This is because by increasing the price you might end up selling less items.  By the same means, lowering the price might mean you do NOT end up losing money as it may mean you sell more items.
  17. 17. What are costs?  Costs are outgoings associated with a business/  There are two main types of costs involved with running a business. These are  Key term - Fixed costs: costs which do not change when the output of a business increases. (e.g. when more products made)  Key term - Variable costs: costs which change directly with the output of a business (e.g. increase when you make more products and decrease when you make less products)
  18. 18. Task  The following are a list of costs. Put them into the following table to show which are fixed and which are variable costs in your book. Fixed costs Rent Electricity bill Petrol Loan repayment Gas bill Water bill Variable costs Wages of permanent workers Insurance Wages of casual workers Advertising Stock
  19. 19. Task 2  Identify 3-5 fixed costs and 3-5 variable costs for each of Monsier LePlonk’s and Shelly Isfit’s business.  Write the answers in table in your books
  20. 20. Calculating total costs  Key Term: Total costs are all of the costs for a business.  Total costs = fixed costs + variable costs
  21. 21. Monsieur Le Plonk costs  These are weekly costs for Monsieur LePlonk’s shop.  Calculate his total costs for a week. Fixed costs Rent (£400) Wages for Mr LePlonk(£250) Loan repayment (£100) Variable costs Electricity (£50) Petrol for deliveries (£50)
  22. 22. Shelly Isfit costs  These are weekly costs for Shelly Isfit’s shop.  Calculate her total costs for a week. Fixed costs Variable costs Loan repayment used to Petrol to get to clients buy training house or gym (£70) equipment(£150) Wages for Shelly (£300) Advertising (£50)
  23. 23. What is the difference between price and cost?  Often people think that price and cost are the same thing. In business studies they are not and it is important to understand the difference.  Key term: Price – This is the amount of money you charge a customer to buy your product or service.  Key term: Cost – this is the amount of money a business needs to pay out e.g. for stock, wages, bills etc.
  24. 24. So what is profit and loss?  We have seen that Monsieur LePlonk earns £1400 a year in revenue. From this he will need to pay out his costs such as wages and bills. He will also need to pay tax to the government.  If there is any money left over this is called profit, if his tax and costs are more than the money he has made then this is called a loss
  25. 25. Profit/ loss  Key Term: Profit is when the revenues of a business are greater than its costs.  Key Term: Loss is when the revenues of a business are less than its costs  How to calculate profit/ loss  Profit/Loss = Total Revenue – Total Costs
  26. 26. Task…..  Using the figures from before calculate the weekly and annual profit/ loss for both Monsieur LePlonk and Shelly Isfit.  Which business makes the highest profit?  Remember these are just estimates so the actual figures may be different.
  27. 27. A year on……………….  After a year of trading Monsieur LePlonk has performed better than expected and earned nearly double the profit expected.  What would be the impact on Monsieur LePlonk’s business of making a profit?
  28. 28. A year on……………….  After a year of trading Shelly Isfit has had a tough year and made a loss. Unfortunately she found there has been more competition than expected and the recession has meant people are saving their money.  What would be the impact on Shelly Isfit’s business of making a loss?
  29. 29. Have the Lesson Objectives been met?  Know how a business forecast sales volumes and selling prices to estimate revenue  Understand the difference between fixed and variable costs and be able to identify examples of each.  Understand the difference between price and cost and the concept of profit.  Understand the impact of a profit or loss on a business.

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