Health checksAssessing where we are - now and regularly David Orr 31 May 2012
contents• Why do one?• What are the tools?• New thoughts on tools• What do we do?
Why?• understanding what is happening in a centre• quantitative data is lacking• understand qualitative aspects of your centre• Involves various stakeholders in your centre – suppliers and customers• Information and customer feedback avoids using subjective anecdote and guesswork• empowers and helps steer future growth opportunities – the supermarkets use it
tools• ATCM Health check• ATM Town Benchmarking• Cornwall Council TCM Toolkit• Springboard
Srpingboard workshop• Draws on performance data from most current Springboard data for Liskeard• Provides an understanding of its current, baseline, position using tools such as: – Milestone database – UK footfall with regional and national benchmarks – UK vacancy rates
Springboard Outputs• provides the following deliverables, completely free of charge: – Profile of the town’s performance to date to identify the town’s strengths and weaknesses and, therefore, the opportunity for improvement – Benchmarking the town’s performance to determine the degree of any under or over performance and so the extent of change that is required – Establishing the degree of similarity with particular named towns around the UK to provide clear guidance on the town’s performance relative to other similar towns or to larger towns with which it would like to compete
Town Centre Health Check Town BenchmarkingAssociation of Town Centre Management (ATCM) Action for Market Towns (AMT)www.atcm.org/ www.towns.org.ukEssentially a snap survey over a period (they suggest 3 weeks). provides towns with a framework and methodology to collectCan be done by a steering group, wider stakeholder groups or pertinent data regarding their town centre at a minimum cost.general public.method includes an online survey tool (you can print questions the annual report generated compares the data on each of theand go out and complete work on site then go home and fill in the twelve KPIs against a national figure for allforms).. other Benchmarking towns, and other towns within your region and type.There are 12 topic ‘modules’ covering different aspects of how thetown is perceived and is performing. Understanding how yourtown or city centre is performing is crucial. It is the vital first stepto inform both a new town centre strategy and any review. It alsohelps set the agenda for any partnership.Acquiring quantitative data is an important part of understandingwhat is happening in a centre. However, it is equally as importantto understand qualitative aspects of your centreand here you need to involve the various stakeholders in yourcentre.Surveys by qualitative assessments evaluated on 6 point scale(‘Excellent’ to ‘unsatisfactory’ and ‘Not Applicable’)ATCM takes our survey figures and benchmarks these withhundreds of other towns to show us how we compare. You cansurvey a few topics frequently or more topics less frequently.Modules (12) Modules (12) Delivery Access Variety and range of shops First Impressions of Town Centre Balance of comparison and convenience retail units Car Access The mix of key attractor, multiple, regional and independent Security retailers Shopping and Services Footfall The Streets Business confidence Public Transport Visitors’ opinions Action, Activities and Marketing The provision of adequate and convenient car parking Pedestrians Shoppers’ origin Leisure and Tourism Facilities to the Public Car Parks
StrengthsCan do the online survey by Individual, Stakeholder Group or Easy to use – data in Word docs. Business surveys remainPublic, or a combination. confidential as fgo direct to AMT for input and analysis.Can taylor the range of modules surveyed to which topics you can provide vital evidence for bidswould like to review.Your report can show you a separate graph for each respondent can measure town improvements year on year to demonstrateor respondent group by module and a further ‘amalgamated progress and monitor the delivery of fundingaverage’ graph considering all the responses received forthat module.Any module that includes responses from a few individuals, acouple of local stakeholder groups and the public is likely tostimulate lively debate when the results are compared. In thisway you can compare the ‘Retailer’ with the ‘Public’.Survey forms open for a period – suggested 3 weeks. can compare the performance of your town on each of the 12 KPIs against other towns of a similar type; other towns in your regionWeaknessesOnline onlyPhotos cannot be uploadedCostSingle use £200 for handbook including data collection methodology, and1-4 modules £250 annual report based on collected data submitted to ATM9+ modules £350 £250 per licenceANNUAL SURVEY up to 6x p.a.1-4 modules £3759+ modules £5253 yr licence up to 6x p.a.£750-1050
Thoughts on tools • It’s not just economic measurement • We need to understand the social use too1. Foot Fall2. consumer & Business satisfaction3. Diversity4. Economic activity - shops -services & leisure trade -residential lettings consumer spend etc people Funds5. Catchment Area analysis by sector proportions •Convergence •demography Consultation group •CDC•income - sounding board •CIF• competition e.g. CDC,, property•comparison to other centres Agent round table
What do we do?• Use Springboard at start (NB may lead to commitment to purchase later to follow up)• At workshop involve broad cross section including local agents, Cornwall Development Co., Cornwall Council TCM, Liskeard School, Plymouth Uni• Set up evaluation team• Set up sounding board group to monitor and discuss evaluations and test findings
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