Vertis Overview


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  • Vertis Communications is headquartered in Baltimore, MD and has 100 locations worldwide with 8,000 professionals. We are a premier provider of targeted print advertising and direct marketing solutions to America’s largest retail and consumer services companies. Vertis is a leader in advertising inserts, direct mail, newspaper, media planning and placement, and advertising premedia. Manufacturers, retailers, consumer packaged goods companies and advertising agencies trust Vertis to deliver results. From grocery, home improvement and financial services to automotive, telecom and electronics, we have unsurpassed industry experience to deliver results for your business.
  • The Vertis team is made up of talented marketing experts who partner with you to solve your complex marketing challenges. We’re strongly committed to customer service and everyone at Vertis shares a common goal – optimizing your advertising investment so you get a better return from every program dollar. It’s our value proposition and you’ll learn more about it through this presentation.
  • Our products and services are built on helping your marketing communications be more efficient and effective. We believe helping you improve productivity, reduce errors, improve cycle times, protecting your brand, and reducing costs will drive revenue. Focusing on these objectives, we can deliver highly successful programs and improve your ROI.
  • We have a unique combination of skills that make it easy to implement finely targeted and personalized direct marketing programs of any scope or complexity.  As a leader in in-line direct mail production, expert in conventional mail , and leader in application of digital printing solutions , we have the flexibility and capability to produce any size, shape, and type of job cost-effectively. And as an expert in  list management and consumer buying behavior , we increase program relevance, readership, and response to secure your brand a lasting place in consumers' homes and deliver better return on program investment. Production capability to support any program requirement. Integrated direct marketing programs to entice consumers, stimulate higher response, and deliver more value per program dollar. Data analytics that identify the people most likely to respond to your offering and the best way to reach them List management services to maximize mailing list accuracy and program efficiency Digital printing solutions to cost-effectively customize program messaging, content, and offers to different audiences, individual consumers, or buying situations Mail planning and logistics expertise to optimize your program for cost-effective mailing and get it to market on time Value-added services to support your organization in program implementation from concept to customer Client advisory services to help you optimize your premedia, print, direct mail, and media processes and get more from your print advertising program investment
  • Our suite of marketing services are here to ensure you get more for every program dollar. We’ll go into each of these further in a moment.
  • Leverage your customer data and our expertise to get more from every marketing program dollar. Vertis is a market leader in applied database solutions. Our data professionals are experts at modeling, profiling, and analyzing customer information to fine tune every element of your marketing program from target identification to media planning to creative design. We turn data into actionable information that will help you achieve superior results from your direct mail marketing , out-of-home , advertising insert , or point-of-sale program investment.
  • Cross-disciplined marketing creative to help you compete in today’s ever-changing landscape. We transform the complexities of marketing strategy into engaging and response communications that match your business goals and objectives. Informed by proven research and market insights, Vertis Creative utilizes smart design to connect consumers with your brand and motivate business-to-business relationships. And through forward and innovative thinking, we are constantly cultivating new resources to strategize, execute, and deliver programs that meet your needs.
  • Our robust line-up of technology solutions simplifies the complex, time-consuming marketing communications process. Our solutions help clients deliver relevant, consistent messages quickly and efficiently.
  • We can help you reach America’s fastest growing market segment–Hispanic consumers–with culturally relevant messages, images, creative, and communication vehicles. We offer targeted list development to guide communications development based on language preferences, buying behaviors, and other characteristics. Through media planning and placement service we provide micro-geographic targeting technology, media expertise, and a more comprehensive understanding of consumer behaviors. The Customer Focus Opiniones study offers insights into buying behavior and media usage so you can tailor your programs to most effectively resonate with the important Hispanic market.
  • Vertis’ premedia services are engineered to help your company achieve marketing objectives with superior process speed, control, and cost-efficiencies. With expertise in digital proofing, data, asset, and workflow management, you can leave the entire advertising process in our hands—from concept to print and multiple media—so you can focus on your business. Managed Services - leading retailers and corporations turn to us to manage their marketing programs with our premedia professionals on or near client sites Consumer Packaged Goods - we work with the top consumer brands to maintain consistency of packages across numerous product lines and substrates
  • As a leader in advertising inserts and related services to America's leading retailers, we provide innovative print advertising programs that connect with your customers and deliver better results for your program dollar. A variety of formats that are designed for better readership and response Advertising versioning to cost-effectively reach multiple target audiences or achieve multiple business objectives Specialty programs to reach Hispanic consumers, support special store events, or use advertising inserts in conjunction with direct mail to develop deeper customer loyalty Local, Regional, and National footprint with heatset and coldset production to produce any size job to your specifications and schedule Strong commitment to customer service with an emphasis on reliability, and flexibility Retail expertise that is unsurpassed in the industry Client advisory services to help you optimize your premedia, print, direct mail, and media processes and get more from your print advertising program investment Complete program implementation and management services to make it easy for your company to focus on your core business and let our experts cost-effectively prepare, produce, and deliver your program
  • Vertis Media works with you to optimize your media spending to drive better ROI. We help you refine strategies, evaluate sales performance versus media investment, market by market and media vehicle by media vehicle, to capture the most return per media dollar. Superior media planning to systematically target your program dollars for the best return by micro-geography, target audience, and print medium. Advanced print placement technology (AEMS) to plan, place, measure, and manage your media investment. Expert negotiation and buying power to get you better magazine and newspaper advertising placements at better rates. Process automation to make placement, performance tracking, and billing reconciliation faster and easier. ROI analysis to measure and manage the impact of your media investment on sales market by market. Service options that make it easy to work with us. We can help you plan and place your media, do the entire process for you, or show you how we do it and license our technology to your company.
  • By collaborating with you to understand store event strategy, objectives, and budget by location, we can recommend more effective ways to reach your customers and drive store traffic. And we produce and distribute the integrated media programs—from inserts to in-store signage.
  • Our proprietary consumer research studies bring fact-based insights into the habits, attitudes, and buying behavior of consumers across all major markets to better inform program development. We have 10 years of trending to influence decision-making. We add new studies each year to measure market fluctuations and help further refine marketing plans. Areas of focus: Retail, Direct Mail, and Hispanic Marketing, with an overlay of RISC consumer profiling that reveals consumers sociodynamic attributes.
  • Vertis Interactive services specialize in helping you generate new revenue opportunities, build stronger brands, and improve customer acquisition and retention. We seek to understand your communication and marketing objectives and translate those goals into new media strategies that achieve proven results. Then, we create a strategy to enable a continuous loop of communication with both traditional and new media, increasing the communication touch points with your audience and response with your brand or products.
  • Vertis has the proven project management expertise and experience with large and small promotions, the wide array of substrates and processes, and production capability to help you cost-effectively implement innovative out-of-home programs that deliver superior visual impact and engage consumers where they drive, travel, or shop.
  • Vertis Overview

    1. 1. Service. Speed. Quality. Peace of Mind. Vertis Communications Core Services Overview Dennis Johnston P: 561.748.5007 C: 561.339.6247
    2. 2. VERTIS COMMUNICATIONS AT-A-GLANCE <ul><li>Headquartered in Baltimore, MD </li></ul><ul><li>100 locations worldwide with approximately 6,000 professionals </li></ul><ul><li>Leading market positions in: </li></ul><ul><ul><li>Advertising Inserts </li></ul></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Newspaper </li></ul></ul><ul><ul><li>Media Planning and Placement </li></ul></ul><ul><ul><li>Advertising and Packaging Premedia </li></ul></ul><ul><li>Over 2,500 clients, including: </li></ul><ul><ul><li>1,635 retailers and manufacturers </li></ul></ul><ul><ul><li>625 newspapers </li></ul></ul><ul><ul><li>240 advertising agencies </li></ul></ul>
    3. 3. VERTIS COMMUNICATIONS AT-A-GLANCE <ul><li>Talented marketing experts who know how to connect you with your customers and deliver better results </li></ul><ul><li>A partner in solving the most complex, time-sensitive advertising, marketing, data asset and workflow management challenges </li></ul><ul><li>Strongly committed to customer service, reliability, and flexibility </li></ul>Our goal is to optimize your advertising investment and get a better return for every program dollar.
    4. 4. VERTIS VALUE PROPOSITION <ul><li>Efficiency </li></ul><ul><li>Improve productivity </li></ul><ul><li>Reduce errors / rework </li></ul><ul><li>Reuse assets </li></ul><ul><li>Reduce cost </li></ul><ul><li>Effectiveness </li></ul><ul><li>Improve cycle time </li></ul><ul><li>Protect & reinforce brand </li></ul><ul><li>Increase versions/personalization </li></ul><ul><li>Increase ability to measure </li></ul><ul><li>Drive revenue </li></ul><ul><li>In every aspect of business—from the products we offer to the services we provide, Vertis helps you become more efficient and effective in managing the marketing communications process </li></ul>
    6. 6. THE RIGHT MESSAGE TO THE RIGHT AUDIENCE <ul><li>Full range of production capabilities </li></ul><ul><li>Integrated direct marketing programs </li></ul><ul><li>Data analytics </li></ul><ul><li>List management </li></ul><ul><li>Database solutions </li></ul><ul><li>One-to-one marketing </li></ul><ul><li>Digital printing solutions </li></ul><ul><li>Mail planning and logistics </li></ul><ul><li>Value-added design and delivery services </li></ul><ul><li>Client Advisory Services </li></ul>
    8. 8. MARKETING SERVICES <ul><li>Integrated Data Solutions </li></ul><ul><li>Creative Services </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Concept </li></ul></ul><ul><ul><li>Execution </li></ul></ul><ul><li>Store-centric programs </li></ul><ul><li>Consumer Research </li></ul><ul><li>Multicultural Marketing </li></ul><ul><li>Enterprise Marketing Solutions </li></ul><ul><li>Interactive Marketing </li></ul>
    9. 9. INTEGRATED DATA SOLUTIONS <ul><li>Data Enhancements </li></ul><ul><li>Data Analytics </li></ul><ul><li>Data Hygiene </li></ul><ul><li>List Acquisition Services </li></ul><ul><li>Ethnic Data Encoding </li></ul>Percentages calculated are within error margin of <1.5% Realize the full potential of your customer data.
    10. 10. creative services CALCULATE. CAPTIVATE. COMMUNICATE.
    11. 11. <ul><li>Marketing Services </li></ul><ul><ul><li>Strategy development </li></ul></ul><ul><ul><li>Direct Marketing </li></ul></ul><ul><ul><ul><li>Acquisition </li></ul></ul></ul><ul><ul><ul><li>Retention </li></ul></ul></ul><ul><ul><ul><li>Customer Relationship-building </li></ul></ul></ul><ul><ul><ul><li>Lifestyle Marketing </li></ul></ul></ul><ul><ul><ul><li>DataDrivenDesign™ / Creative Modeling </li></ul></ul></ul><ul><ul><li>Integrated Cross-Channel Campaign Strategy </li></ul></ul><ul><ul><li>Multicultural Advertising </li></ul></ul><ul><ul><li>Catalog Marketing </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Consumer Promotions </li></ul></ul><ul><ul><li>Business-to-Business </li></ul></ul><ul><li>Creative Services </li></ul><ul><ul><li>Direct Mail Packages </li></ul></ul><ul><ul><li>Insert Design </li></ul></ul><ul><ul><li>Email Design & Optimization </li></ul></ul><ul><ul><li>Copywriting </li></ul></ul><ul><ul><li>Collateral Design </li></ul></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Print Campaigns </li></ul></ul>CREATIVE SERVICES “ Vertis Creative delivers multichannel communications with dedicated marketing and creative teams.”
    12. 12. PUT THE LATEST TOOLS TO WORK FOR YOU solutions digital
    13. 13. ENTERPRISE MARKETING WORKFLOW SOLUTIONS <ul><li>Retail Production Management for Targeted Promotions </li></ul><ul><ul><li>Vertis Ad Production - Efficiently and cost-effectively plan, merchandise, build and manage highly versioned print advertising. </li></ul></ul><ul><ul><li>Vertis Inserts2Online - Converts versioned inserts for intuitive online ad delivery and more comprehensive interactive marketing programs. </li></ul></ul><ul><li>Digital Media for Complex Trigger Programs </li></ul><ul><ul><li>Vertis Digital Campaign Services (email and PURL) - Use emails and PURLs to cost-effectively target customers, increase awareness, and boost sales. </li></ul></ul><ul><li>Creative Production Management </li></ul><ul><ul><li>Vertis Marketing Resource Management - Streamline project management of your most complex, multi-faceted marketing campaigns in a single, consistent system </li></ul></ul>Market specific process improvement technologies for targeting marketing communications, lowering production costs and reducing time to market.
    14. 14. multicultural CULTURAL RELEVANCE IN A CHANGING MARKETPLACE marketing
    15. 15. MULTICULTURAL MARKETING <ul><li>Culturally relevant brand communications </li></ul><ul><li>One-to-one marketing and target list development </li></ul><ul><ul><li>Customize communications to individual households based on language preferences, buying behavior, and other characteristics </li></ul></ul><ul><li>Media planning and placement </li></ul><ul><ul><li>Micro-geographic targeting technology, media expertise, and understanding of multicultural consumer behavior </li></ul></ul><ul><li>Vertis Customer Focus® Opiniones </li></ul><ul><ul><li>Insights into Hispanic buying behavior and media usage across a wide variety of consumer categories </li></ul></ul>
    16. 16. premedia CREATIVE EXPERTISE, TECHNOLOGY, AND PRODUCTION KNOW-HOW ® 2008 Vertis, Inc. All rights reserved.
    17. 17. FASTER CYCLE TIMES –SUPERIOR QUALITY <ul><li>Prepress services </li></ul><ul><ul><li>Scanning and image retouching </li></ul></ul><ul><li>Color engineering </li></ul><ul><li>File preparation and processing </li></ul><ul><li>Digital proofing </li></ul><ul><li>Managed services </li></ul><ul><li>Consumer packaged goods premedia </li></ul><ul><ul><li>Global Brand Assurance consulting </li></ul></ul><ul><ul><li>International on-site managed services </li></ul></ul><ul><ul><li>Creative </li></ul></ul><ul><ul><li>Art production </li></ul></ul><ul><ul><li>Prepress </li></ul></ul><ul><ul><li>Digital proofing </li></ul></ul><ul><ul><li>Flexographic plate making </li></ul></ul><ul><li>Ready-to-advertise design templates </li></ul><ul><li>Technology solutions </li></ul><ul><li>Client Advisory Services </li></ul>
    19. 19. <ul><li>Traditional and innovative formats </li></ul><ul><li>Advertising versioning by target market </li></ul><ul><li>Specialty programs for Hispanic marketing, store events, or to support direct mail initiatives </li></ul><ul><li>State-of-the-art printing assets and capabilities </li></ul><ul><li>Nationwide production with strategically positioned facilities </li></ul><ul><li>A commitment to customer service, reliability, and flexibility </li></ul><ul><li>Demonstrated expertise supporting leading retailers </li></ul><ul><li>Client Advisory Services </li></ul>TARGETED INSERTS THAT WORK SMARTER
    20. 20. placement TARGETING TECHNOLOGY AND BUYING POWER ® 2008 Vertis, Inc. All rights reserved. media
    21. 21. PRECISION TARGETING FOR MARKET IMPACT <ul><li>Unsurpassed targeting </li></ul><ul><li>Advanced print placement technology </li></ul><ul><li>Expert negotiation and buying power </li></ul><ul><li>Process automation </li></ul><ul><li>ROI analysis </li></ul><ul><li>Flexible service options: we work with you in the way that best fits your needs and interests </li></ul>
    22. 22. STORE-CENTRIC PROGRAMS <ul><li>Program messaging and offers to drive store traffic </li></ul><ul><li>Integrated media programs </li></ul><ul><ul><li>Advertising inserts </li></ul></ul><ul><ul><li>Direct mail marketing </li></ul></ul><ul><ul><li>Door hangers </li></ul></ul><ul><ul><li>Out-of-home advertising </li></ul></ul><ul><ul><li>In-store signage </li></ul></ul>Everything you need for retail traffic building and special events.
    23. 23. INFORMED CONSUMER INSIGHTS research consumer
    24. 24. CONSUMER RESEARCH <ul><li>Our proprietary, comprehensive series of consumer surveys, Customer Focus®, analyzes and tracks consumer and media behavior </li></ul><ul><li>10 years of in-depth analysis of consumer demographics, psychographics, purchasing behavior, and media trends in America </li></ul><ul><li>Every new study provides a powerful marketing tool to measure market fluctuations and refine marketing plans </li></ul><ul><li>Identifies sociodynamic profiles, such as values, cultural characteristics and motivational attributes </li></ul><ul><li>Based on 3,000 complete telephone interviews…has a 95% confidence level and a 2% differential </li></ul>Vertis Customer Focus ® has been featured in Time, USA Today, Advertising Age, Adweek/Brandweek , and top trade magazines.
    26. 26. INTERACTIVE SOLUTIONS <ul><li>Integrated interactive strategies </li></ul><ul><li>Building online assets </li></ul><ul><li>Communicating using multiple channels </li></ul><ul><li>Assessing and improving performance </li></ul><ul><li>Deploying efficient digital techniques </li></ul><ul><li>Applying the right strategy and the right technology </li></ul>We integrate proven new media solutions specific to your needs. BOTTOM TIER Viral video Social networks Second life Branded apps (Widgets) MIDDLE TIER Blogs RSS feeds Podcasts Video on demand TOP TIER Online Web Experience Email marketing Widgets Search engine optimization (SEO) PURLs Online media buy Mobile marketing
    27. 27. graphics CREATIVE AND STRUCTURAL SOLUTIONS ® 2008 Vertis, Inc. All rights reserved. large format
    28. 28. BIGGER THAN LIFE IMPACT FOR YOUR BRAND <ul><li>Grand and Large Format </li></ul><ul><li>Billboards </li></ul><ul><li>Building Wraps </li></ul><ul><li>Vehicle Wraps </li></ul><ul><li>Construction Barricades </li></ul><ul><li>3D/Structural Creative Design </li></ul><ul><li>Wall Murals </li></ul><ul><li>Environmental Graphics </li></ul><ul><li>Back-lit Displays </li></ul><ul><li>Trade Show Graphics </li></ul><ul><li>Point Of Purchase </li></ul><ul><li>Point Of Sale </li></ul>