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SEO & Why it kicks Ass



Presentation delivered at Manchester Metropolitan University to web design/development students. Providing a general overview of SEO and our approach at PushON.

Presentation delivered at Manchester Metropolitan University to web design/development students. Providing a general overview of SEO and our approach at PushON.



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    SEO & Why it kicks Ass SEO & Why it kicks Ass Presentation Transcript

    • SEO & Why it Kicks Ass Friday, 26 December 2010 at Manchester Metropolitan University
    • Hey, I’m Mark
      • Search Marketing Consultant for PushON
      • Specialise in paid and organic search
      • Worked on a number of award winning marketing campaigns
      • Digital enthusiast!
      Twitter: djmayne2001 Linkedin: Mark Mayne Website: PushON
    • What We Will Cover
      • The Search Landscape
      • How Search Engines Work
      • How to Optimise Your Website
      • Promoting Your Website
      • Why Become an SEO
    • The Search Landscape
    • The Rise of Search
    • Global Search Share
    • How it Looks in the UK Data from Hitwise
    • How is Search Changing
    • Real Time Search
    • Personalised Search Google tracks your browsing history Serves results based on previous search history and preferences An aspect of search that Google is actively pushing
    • Local Search
    • Mobile Search Rapidly growing sector that allows users to have a wealth of information right at their finger tips.
    • How Search Engines Work
    • Search Engine Spiders A search engine spider is an automated program that reads web pages and follows links to other pages within the site.
    • Building an Index Once a spider has crawled a page it records various bits of data about it.
    • Delivering Relevant Results
    • How to Optimise A Website
    • SEO Process
    • Optimise Your Code
    • What to look for Hidden text Inline Styling & JavaScript Menu implementation Coding techniques used - Frames, Flash Presence of Sitemaps SEO friendly URLs Custom 404 Pages Header Tags Meta Data
    • Optimise Your Content
    • Content Strategies Optimize Existing Content: Develop New Content:
    • Optimise Your Connections
    • Partners & Link Building
      • Correlation between rankings and link acquisition
      • Build a natural link profiles - Quality of links over Quantity of links - Find ways to get links that your competitors can’t - Use existing business partnerships and relationships - Develop link worthy content
    • Optimise for Conversion
    • Improve Conversions
      • - Review the ways in which users can make bookings, purchases or sign up for a newsletter.
      • Long signup forms, long checkout process, broken links and lack of trust.
      • Continual improvement to conversion rate
      • Split testing, don’t make assumptions
      Source: stayonsearch
    • Promoting Your Website
    • Social Media
    • Link Building
      • Directories - Guest Posts - Article Marketing - Online PR - Business Partners - Link bait
      Source: seogo
    • Paid Advertising
    • Why Become an SEO
    • The Women?????
    • Maybe Not….. But Why Become One Great community here in Manchester - Regular events, football & more It’s a relatively New industry Never the Same, changes almost daily Competitive Nature Informal approach Get paid to surf the internet! SEO’s hold a certain amount of POWER! (BD Recruitment example)
    • BD Recruitment
    • Take Away Points!
      • Twitter for Job Search in Digital Sector
      • Setup your own Blog
      • Come along to industry events
      • Setup numerous sites and test different theory’s
      • Things never stay the same!