What Is Twitter Why And How

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A short introduction to Twitter: Why a business should use it and how to set up an account.

A short introduction to Twitter: Why a business should use it and how to set up an account.

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  • 1. What is Twitter?How do I get started?
    Dan Lucarelli, Director – Marketing & Education
    Pennsylvania One Call System, Inc.
  • 2. Our Agenda for Today
    Social Networking – an Intro
    What is Twitter?
    Twitter setup – Step by Step
    Twitter Do’s
    Tools to make your life easier
  • 3. Intro: Social Networking
    Twitter is a social network.
    What is a social network?
  • 4. Social Network defined
    Main Entry:   social network
    Part of Speech:   n
    Definition:   a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc. Usage:   computing
    social network. (n.d.). Dictionary.com's 21st Century Lexicon. Retrieved February 19, 2010, from Dictionary.com website: http://dictionary.reference.com/browse/social network
  • 5. Examples and Scale1
    Social Networks:
    www.facebook.com (2)
    www.youtube.com (4)
    www.wikipedia.com (6)
    www.twitter.com (12)
    www.myspace.com (17)
    All Sites:
    www.google.com (1)
    www.yahoo.com (3)
    www.live.com (5)
    www.blogger.com (7)
    www.msn.com (9)
    www.wordpress.com (18)
    www.microsoft.com (19)
    www.amazon.com (20)
    1. Source: www.alexa.com, Feb 19, 2010
  • 6. Number of users1
    Classmates.com 50 million
    Facebook 350 million
    Flickr 32 million
    LinkedIn 53 million
    MySpace 130 million
    Twitter 75 million
    1. Source: www.wikipedia.org, Feb 19, 2010
  • 7. Source: http://blog.twitter.com/, Feb 26, 2010
  • 8. What is Twitter?
  • 9. Source: http://www.gocomics.com/nonsequitur/2010/02/25/
  • 10. What is Twitter?
    Twitter.com: “…is a social networking and microblogging service utilizing instant messaging, SMS, or a Web Interface.”1
    Think of Twitter as a public web space or web blog where you post short messages for interested people to read – in realtime.
    1. Source: www.alexia.com/topsites, Feb 19, 2010
  • 11. Twitter Terminology
    “Follower”: Someone who subscribes to your Web space (blog).
    “Following”: A Web (blog) space you subscribe to.
    “Tweet”: A post to your Web space (blog).
    “ReTweet”: Forwarding something you read to your followers.
  • 12. Twitter Philosophy
    Twitter evolved from a web experiment between friends who wanted to broadcast SMS text messages to each other in real time.
    “I’m at Starbucks. Let’s Hook Up”
    Easily send one message to many friends.
    Twitter has grown into a flexible real time broadcast communications platform.
  • 13. Twitter: Subscription-based
    Although Tweets are (usually) public, they are not pushed to you unless you subscribe to someone’s Tweets.
    This is called “Following” someone.
    You can set Tweets to be private, meaning you must specifically allow someone to Follow you before they can see your Tweets.
    Tweets are not in the public data stream.
  • 14. Tweet!
  • 15. I will follow you.
  • 16. Tweet!
  • 17. I will follow you.
  • 18. Tweet!
  • 19. Microblogging
    The key to Twitter is an SMS text message:
    140 characters or less.
    Post (“Tweet”) a message from a mobile phone.
    Send one message – it goes to all “Followers”.
    Receive messages (“Tweets”) on a mobile phone
    Receive text messages from everyone you are “Following”.
  • 20. Tweeting
    You can send Tweets via:
    The www.Twitter.com website;
    An SMS text message from a cell phone;
    A Twitter application on a Smart phone;
    A Widget attached to: LinkedIn, FaceBook, etc.
    Programmatically from an API.
  • 21. Following
    Tweets from people you follow show up:
    On your www.Twitter.com web site when you log in;
    On your cell Phone via text messages;
    On your Smart phone via a Twitter application;
    In a Widget within a Web site;
    By querying www.Twitter.com via an API.
  • 22. Setup – Step by Step
    How do I sign up and start using Twitter?
  • 23. Getting Started with Twitter
    Step 1: www.twitter.com:
  • 24. Getting Started with Twitter
    Step 2: Create an Account
    For a corporate account, create a non-user email to Twitter
  • 25. Twitter Do’s
  • 26. DO: Promote your Account
    Stakeholders will not follow you if they don’t know.
  • 27. DO: Tweet Regularly
    Find a schedule and stick to it.
    PA One Call tweets once per business day.
    Special circumstances warrant additional Tweets:
    “Due to weather conditions, Montgomery County Locator program changed from 2/11 to 3/18. Info: www.paonecall.org(events). #paonecall”
  • 28. Source: Comics.com ® 2010, United Feature Syndicate, Inc.
  • 29. DO: Tweet Meaningfully
    Tweets should be interesting, or useful, or both.
    PA One Call sends Tweets on:
    “Education sound bites”
    Education class reminders
    An occasional ‘fun’ Tweet:
    “Happy Groundhog Day!” on Feb 2.
  • 30. DO: Pay attention to Followers
    PA One Call’s tweets are not private
    Anyone can subscribe.
    PA One Call has blocked specific followers.
    Followers can send messages to you directly.
    Pay attention! Respond quickly!
  • 31. DO: Use the “#” Tag
    Users can search for specific terms.
    The ‘#’ character denotes a tag.
    PA One Call places “#paonecall” in every tweet.
    Non-followers can search in public tweets.
  • 32. DO: Build your brand
    This is called “Website Redirection”
    Promote your site, not someone else’s.
  • 33. Tools
    (Getting Tweets in to Twitter.
    Getting Tweets out of Twitter.)
  • 34. <script src="http://widgets.twimg.com/j/2/widget.js"></script>
    new TWTR.Widget({
    version: 2, type: 'profile‘, rpp: 8, interval: 6000,
    width: 250, height: 300,
    theme: {
    shell: { background: '#333333‘, color: '#ffffff’ },
    tweets: { background: '#000000‘, color: '#ffffff‘,
    links: '#4aed05‘ }
    features: {
    scrollbar: false, loop: false, live: true, hashtags: true,
    timestamp: true, avatars: false, behavior: 'default'
  • 35. Third Party Applications
  • 36. Schedule Tweets in the Future
  • 37. Schedule Tweets in the Future
  • 38. Resources and Third Party
    Hundreds of tools are here:
  • 39. Thanks! for your time.Questions?
    Dan Lucarelli, Director – Marketing & Education
    Pennsylvania One Call System, Inc.