What Is Twitter Why And How


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A short introduction to Twitter: Why a business should use it and how to set up an account.

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What Is Twitter Why And How

  1. 1. What is Twitter?How do I get started?<br />Dan Lucarelli, Director – Marketing & Education<br />Pennsylvania One Call System, Inc.<br />djlucarelli@pa1call.org<br />412.326-9450<br />
  2. 2. Our Agenda for Today<br />Social Networking – an Intro<br />What is Twitter?<br />Twitter setup – Step by Step<br />Twitter Do’s<br />Tools to make your life easier<br />
  3. 3. Intro: Social Networking<br />Twitter is a social network.<br />What is a social network?<br />
  4. 4. Social Network defined<br />Main Entry:   social network <br /> Part of Speech:   n<br /> Definition:   a website where one connects with those sharing personal or professional interests, place of origin, education at a particular school, etc. Usage:   computing<br />social network. (n.d.). Dictionary.com's 21st Century Lexicon. Retrieved February 19, 2010, from Dictionary.com website: http://dictionary.reference.com/browse/social network<br />
  5. 5. Examples and Scale1<br />Social Networks:<br />www.facebook.com (2)<br />www.youtube.com (4)<br />www.wikipedia.com (6)<br />www.twitter.com (12)<br />www.myspace.com (17)<br />All Sites:<br />www.google.com (1)<br />www.yahoo.com (3)<br />www.live.com (5)<br />www.blogger.com (7)<br />www.msn.com (9)<br />www.wordpress.com (18)<br />www.microsoft.com (19)<br />www.amazon.com (20)<br />1. Source: www.alexa.com, Feb 19, 2010<br />
  6. 6. Number of users1<br />Classmates.com 50 million<br />Facebook 350 million<br />Flickr 32 million<br />LinkedIn 53 million<br />MySpace 130 million<br />Twitter 75 million<br />1. Source: www.wikipedia.org, Feb 19, 2010<br />
  7. 7. Source: http://blog.twitter.com/, Feb 26, 2010<br />
  8. 8. What is Twitter?<br />
  9. 9. Source: http://www.gocomics.com/nonsequitur/2010/02/25/<br />
  10. 10. What is Twitter?<br />Twitter.com: “…is a social networking and microblogging service utilizing instant messaging, SMS, or a Web Interface.”1<br />Think of Twitter as a public web space or web blog where you post short messages for interested people to read – in realtime.<br />1. Source: www.alexia.com/topsites, Feb 19, 2010<br />
  11. 11. Twitter Terminology<br />“Follower”: Someone who subscribes to your Web space (blog).<br />“Following”: A Web (blog) space you subscribe to.<br />“Tweet”: A post to your Web space (blog).<br />“ReTweet”: Forwarding something you read to your followers.<br />
  12. 12. Twitter Philosophy<br />Twitter evolved from a web experiment between friends who wanted to broadcast SMS text messages to each other in real time.<br />“I’m at Starbucks. Let’s Hook Up”<br />Easily send one message to many friends.<br />Twitter has grown into a flexible real time broadcast communications platform.<br />
  13. 13. Twitter: Subscription-based<br />Although Tweets are (usually) public, they are not pushed to you unless you subscribe to someone’s Tweets.<br />This is called “Following” someone.<br />You can set Tweets to be private, meaning you must specifically allow someone to Follow you before they can see your Tweets.<br />Tweets are not in the public data stream.<br />
  14. 14. Tweet!<br />
  15. 15. I will follow you.<br />
  16. 16. Tweet!<br />Tweet!<br />
  17. 17. I will follow you.<br />
  18. 18. Tweet!<br />Tweet!<br />Tweet!<br />
  19. 19. Microblogging<br />The key to Twitter is an SMS text message:<br />140 characters or less.<br />Post (“Tweet”) a message from a mobile phone.<br />Send one message – it goes to all “Followers”.<br />Receive messages (“Tweets”) on a mobile phone<br />Receive text messages from everyone you are “Following”.<br />
  20. 20. Tweeting<br />You can send Tweets via:<br />The www.Twitter.com website;<br />An SMS text message from a cell phone;<br />A Twitter application on a Smart phone;<br />A Widget attached to: LinkedIn, FaceBook, etc.<br />Programmatically from an API.<br />
  21. 21. Following<br />Tweets from people you follow show up:<br />On your www.Twitter.com web site when you log in;<br />On your cell Phone via text messages;<br />On your Smart phone via a Twitter application;<br />In a Widget within a Web site;<br />By querying www.Twitter.com via an API.<br />
  22. 22. Setup – Step by Step<br />How do I sign up and start using Twitter?<br />
  23. 23. Getting Started with Twitter<br />Step 1: www.twitter.com: <br />
  24. 24. Getting Started with Twitter<br />Step 2: Create an Account<br />For a corporate account, create a non-user email to Twitter<br />***********<br />
  25. 25. Twitter Do’s<br />
  26. 26. DO: Promote your Account<br />Stakeholders will not follow you if they don’t know.<br />
  27. 27. DO: Tweet Regularly<br />Find a schedule and stick to it.<br />PA One Call tweets once per business day.<br />Special circumstances warrant additional Tweets:<br />“Due to weather conditions, Montgomery County Locator program changed from 2/11 to 3/18. Info: www.paonecall.org(events). #paonecall”<br />
  28. 28. Source: Comics.com ® 2010, United Feature Syndicate, Inc.<br />
  29. 29. DO: Tweet Meaningfully<br />Tweets should be interesting, or useful, or both.<br />PA One Call sends Tweets on:<br />“Education sound bites”<br />Education class reminders<br />An occasional ‘fun’ Tweet:<br />“Happy Groundhog Day!” on Feb 2.<br />
  30. 30. DO: Pay attention to Followers<br />PA One Call’s tweets are not private<br />Anyone can subscribe.<br />PA One Call has blocked specific followers.<br />Followers can send messages to you directly.<br />Pay attention! Respond quickly!<br />
  31. 31. DO: Use the “#” Tag <br />Users can search for specific terms.<br />The ‘#’ character denotes a tag.<br />PA One Call places “#paonecall” in every tweet.<br />Non-followers can search in public tweets.<br />
  32. 32. DO: Build your brand<br />www.paonecall.org/twitter<br />vs<br />www.twitter.com/paonecall<br />This is called “Website Redirection”<br />Promote your site, not someone else’s.<br />
  33. 33. Tools<br />(Getting Tweets in to Twitter.<br />Getting Tweets out of Twitter.)<br />
  34. 34. <script src="http://widgets.twimg.com/j/2/widget.js"></script><br /><script><br />new TWTR.Widget({<br /> version: 2, type: 'profile‘, rpp: 8, interval: 6000,<br /> width: 250, height: 300, <br /> theme: {<br /> shell: { background: '#333333‘, color: '#ffffff’ },<br /> tweets: { background: '#000000‘, color: '#ffffff‘, <br /> links: '#4aed05‘ }<br /> },<br /> features: {<br /> scrollbar: false, loop: false, live: true, hashtags: true,<br /> timestamp: true, avatars: false, behavior: 'default'<br /> }<br />}).render().setUser('paonecall').start();<br /></script><br />Widgets<br />
  35. 35. Third Party Applications<br />www.Tweet-U-Later.com<br />
  36. 36. Schedule Tweets in the Future<br />
  37. 37. Schedule Tweets in the Future<br />
  38. 38. Resources and Third Party<br />Hundreds of tools are here:<br />http://www.twitip.com/10-more-must-have-twitter-tools/<br />http://mashable.com/2008/05/24/14-more-twitter-tools/<br />http://www.smashingmagazine.com/2009/03/17/99-essential-twitter-tools-and-applications/<br />http://www.sociableblog.com/2009/03/18/100-twitter-tools-to-help-you-achieve-all-your-goals/<br />
  39. 39. Thanks! for your time.Questions?<br />Dan Lucarelli, Director – Marketing & Education<br />Pennsylvania One Call System, Inc.<br />djlucarelli@pa1call.org<br />412.464.7129<br />