Social Strategy for Startups

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This presentation on social media was given to Czech Republic and Palestinian entrepreneurs on January 20, 2014.

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Social Strategy for Startups

  1. 1. Social Strategy For Your Startup By Randy Ksar, Landon Consulting @djksar Linkedin.com/in/rksar Social Strategy for Your Startup @djksar Landon Consulting
  2. 2. Social Strategy for Your Startup What I love • Meet innovators and entrepreneurs in the Silicon Valley and around the world • Chat about social strategy, online events, photography, video production, podcasting and mobile apps • Find the storyteller and evangelist within an organization • Speak at conferences and businesses on social media and content strategy • Raise $$ for the Leukemia & Lymphoma Society and find a cure for cancer @djksar Landon Consulting
  3. 3. Social Strategy for Your Startup Common Questions • • • • • Which social network should I spend my time on? What is the ROI? Should I publish vs. my company or both? What tools should I use? How can I spread the word about my products? @djksar Landon Consulting
  4. 4. Social Strategy for Your Startup Legend Tool Recommendation Resource @djksar Landon Consulting
  5. 5. Social Strategy for Your Startup Audience& Goal Definition • First step in any marketing channel: Define the audience • Become your audience and know what their motivating factors are @djksar Landon Consulting
  6. 6. Social Strategy for Your Startup Audience & Goal Definition • Can you answer the following? – What topics are being discussed? – Which social networks do they frequent? – What are the steps they go thru in becoming a lead for you? @djksar Landon Consulting
  7. 7. Social Strategy for Your Startup Goals • Don’t measure by # of followers or fans • Ask the question: How does this campaign effect my bottom-line? – Clicks back to the website – Leads to your product – Time spent on site – Reach or # of impressions @djksar Landon Consulting
  8. 8. Social Strategy for Your Startup Content Strategy • What makes good content? – Engaging – Digestible – Relates to your audience – Shareable – Real-Time Top 5 Tips on Creating a Real-Time Engagement Strategy - http://slidesha.re/LzhYpN @djksar Landon Consulting
  9. 9. Social Strategy for Your Startup Content Strategy Engaging = sparking positive relevant conversation @djksar Landon Consulting
  10. 10. Social Strategy for Your Startup Content Strategy Digestible = Easily Consumable Short Call to Action Argyle Social - http://bit.ly/LzhsrW @djksar Landon Consulting
  11. 11. Social Strategy for Your Startup Content Strategy Relates to your audience = Higher Click-thru @djksar Landon Consulting
  12. 12. Social Strategy for Your Startup Content Strategy Shareable = Viral “Start” @djksar Landon Consulting
  13. 13. Social Strategy for Your Startup Content Strategy Challenges Time Solution Solution: Streamline process & content format Skills Expertise @djksar Hire the best copywriter you can find Become an expert and follow the influencers Landon Consulting
  14. 14. Social Strategy for Your Startup Engagement & Analytics Tools • What features you need in tools – Manage multiple accounts – Analysis tools – Trending data – Native mobile apps – Employee collaboration Hootsuite.com or SproutSocial.com @djksar Landon Consulting
  15. 15. Social Strategy for Your Startup Your Personal Brand • Should I be tweeting? Blogging? Answering questions on Quora? Yes, Yes and YES • Show your expertise, honesty and authenticity • Being part of a community takes time and effort http://www.quora.com/What-makes-a-good-personal-brand @djksar Landon Consulting
  16. 16. Social Strategy for Your Startup Empowering Employees • Internally evangelize social media strategy, campaigns and content for your employees to share • You be surprised who has the bigger social influence: your brand or your employees GaggleAMP.com @djksar Landon Consulting
  17. 17. Social Strategy for Your Startup Hiring the Right People • Research each employee’s social footprint • Train every employee with social media best practices • Hire the right agency or consultant that can meet your goals @djksar Landon Consulting
  18. 18. Social Strategy for Your Startup Q&A Tweet your questions to @djksar or Email rksar@landonc.com @djksar Landon Consulting

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