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Incorporating Social Into Your Webinars #socinar
 

Incorporating Social Into Your Webinars #socinar

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Learn how to incorporate social into your webinars.

Learn how to incorporate social into your webinars.

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    Incorporating Social Into Your Webinars #socinar Incorporating Social Into Your Webinars #socinar Presentation Transcript

    • Creating Social Webinars By Randy Ksar @djksar March 11, 2010 Questions/feedback tweet with # socinar
    • What is a webinar?
      • Had to ask….
      “ A webinar is a neologism to describe a specific type of web conference. It is typically one-way, [1] from the speaker to the audience with limited audience interaction, such as in a webcast .” -wikipedia March 2010 Questions/feedback tweet with # socinar
    • What can a webinar be?
      • Your chance to interact with your potential and current customers
      • Turn your webinar viewers into evangelists of your product/service
      • Increase brand awareness & allegiance
      Questions/feedback tweet with # socinar
    • Social Opportunities
      • Webinar communication:
        • Without Social: viewer and host (one-way)
        • With Social: viewer, host, and viewer’s social network (one to many and eventually many to many)
      • Opportunity = viewers as evangelists and evangelists creating a community of viewers
      Questions/feedback tweet with # socinar
    • What can viewers do on their social graph?
      • Pre-Webinar:
        • Share questions
        • share webinar registration links
      • During Webinar:
        • Positive/negative feedback on speaker/topic/webinar video/audio
        • Questions
        • Webinar link
      • Post Webinar:
        • Positive/negative feedback on speaker/topic/webinar video/audio
        • Questions
        • Slides and/or video from presentation
      Questions/feedback tweet with # socinar
    • Integrating Social Into Your Webinar
      • Use a hashtag to organize all social content being created whether on Twitter, Flickr, or YouTube
      • Incorporate messaging on your website and in the presentation that you are showing during the webinar
      • If time in marketing calendar and budget, educate users on the use & benefit of social media
            • More informed the more they will spread the word via social networks
      Questions/feedback tweet with # socinar
    • Twitter Sharing Links
      • Twitter share link:
        • “ I’m attending the ABC webinar about product X on 3/16 at 10am PT http:// bit.ly/abcwebinar ”
          • With the link you’ll be able to send ppl back to your website and track registrations from social networks
          • Twitter code: href link should be like this or fully encoded (depending if you have special chars.): http://twitter.com/home?status=I'm attending the ABC company webinar on 3/16 http:// bit.ly/abcwebinar
      Questions/feedback tweet with # socinar
    • Facebook Sharing Links
      • Go to the share button creator on Facebook: http://www.facebook.com/facebook-widgets/share.php
      • Includes all the documentation and easy instructions for embedding on your site
    • LinkedIn Sharing Links
      • LinkedIn allows you to share web pages with your LinkedIn Groups
      • This outreach is key for reaching business contacts and accessing Groups that you and/or your company isn’t a member of
      • More info at http://developer.linkedin.com/docs/DOC-1075
      Questions/feedback tweet with # socinar
    • Examples
    • Hubspot: Registration Page The above links promote sharing on Twitter, LinkedIn, and Facebook. Questions/feedback tweet with # socinar
    • Examples of Sharing: Facebook Questions/feedback tweet with # socinar
    • Examples of Sharing on Twitter Questions/feedback tweet with # socinar
    • Hubspot: Thank You Page
      • On the Thank You page:
      • Incorporate social sharing links
      • Remind the viewers on how to interact with you during your webinar
      • Tell them to search on your hashtag to see who else is attending the webinar and/or talking about it
      Questions/feedback tweet with # socinar
    • Questions/feedback tweet with # socinar OR Tweet @ djksar
    • Thank You