Social Media Fundraising

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Presentation on social media fundraising I gave to the staff at the Leukemia & Lymphoma Society in San Jose, California.

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Social Media Fundraising

  1. 1. +Social Media FundraisingBy Randy Ksar, Landon Consulting408-409-9033djksar.wordpress.com
  2. 2. + What is Social Media? The art of sharing content among your trusted relationships
  3. 3. + Why Bother  What can I write about?  How much time do I need to spend?  What is the ROI?
  4. 4. + What I can write about? Allow your social networks to experience Team In Training along with you in a visual way via photos and video First workout Honoree Half-way Fundraiser Last Breakfast & Thank You Event TrainingKickoff Finish Line
  5. 5. + How much time do I need to spend?  Figure out your strategy first  Determine the theme/topics  Develop a calendar to post content  Find methods to easily post within your schedule (e.g. smartphone)  15-30 minutes per week minimum
  6. 6. + What is the ROI?  It depends on the value of your social relationships  Social is just one channel: email, letters, events & social  Test, analyze, edit and test  Keep on extending your social reach
  7. 7. + Demo Time

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