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One of the challenges that social media managers have at companies is being able to prove that their channel is a valuable part of the business. How do you start getting management to believe in you? Are you not invited to the marketing meetings? Those are common issues from my previous experience so you are not alone. But no fear! You are doing the right thing and these 3 tips can help you succeed in being a better social media manager and getting more employee involvement. If you need help with your social strategy contact me at firstname.lastname@example.org or 408.409.9033.