Cdm presentation 10-2010

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  • [Read stats]. With over 15 million visits to kbb.com each month, it’s clear that American consumers trust and use Kelley Blue Book values more than any other vehicle valuation service. CDMdata, a Kelley Blue Book company, helps you leverage that trust in a variety of ways.
  • KBB values were rated by consumers to be as important or even slightly more important to their purchase decision as vehicle videos – and we all know the influence that video has on converting visitors to leads.
  • Through leveraging consumer trust, the KBB brand automatically creates opportunities for dealers. Kelley Blue Book values are integrated into CDM products so that you can use them not just to run reports and benchmark pricing, but to advertise your inventory online and on the lot. CDM is the only internet marketing solution out there that can republish KBB values online and a part of the only company that can distribute KBB window stickers, hang tags, and addendums. In addition, we also offer pre-owned classifieds on kbb.com.
  • AutoOffice offers a variety of useful and actionable reports. By actionable, I mean it tells you not only what percentage of your inventory doesn’t have comments or doesn’t have photos (or enough photos) in a way that you can break down to all inventory, new, used, certified, or non-certified but it also allows you to load photos or edit vehicle comments, global comments, and your comment library right from the corresponding reports. You can also print reports or export the data to Excel. In addition to our Photo Percentage Summary and Comment Summary Reports, we also have several other reports, including Blue Book Evaluation vehicle reports that break down the value of each vehicle with options and mileage adjustments.
  • CDM exports to all of our partners nightly and to kbb.com, Dealer.com, Openlane, AutoBase, and VIN Solutions as often as they’ll let us up to 5 times per day. We are in the process of working on closer relationships with several major classified websites and dealer website hosts.
  • Cdm presentation 10-2010

    1. 1.
    2. 2. Why CDM?<br />The Kelley Blue Book difference<br />Everything you need to market vehicles on the lot<br />Everything you need to market vehicles online<br />Accelerate time to market<br />Improve data accuracy<br />Rapid distribution<br />Actionable, merchandising-centric reporting<br />
    3. 3. The Kelley Blue Book Influence<br />Kelley Blue Book®Values<br />62%of online car shoppers are more<br />likely to buy from a dealership that displays<br />Kelley Blue Book Values on window stickers*<br />kbb.com<br />Most Visitedautomotive<br />information Web site**<br />Internet Marketing Solutions<br />71%of online car shoppers are more likely<br />to buy from a dealership that offers Kelley<br />Blue Book Values on its site*<br />* Kelley Blue Book: 2008 Product ROI Survey<br />** C.A. Walker Research Solutions, Inc. Most Visited Automotive Web Site According to the 2009 Summer Automotive Web Site Usefulness Study<br />
    4. 4. The Kelley Blue Book Influence<br />HALFOF ONLINE VEHICLE SHOPPERS VISIT KBB.COM¹<br />Kbb.com is the most visited automotive information Web site*<br />Kbb.com is the most useful automotive information Web site among new and used vehicle shoppers*<br />*C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study<br />
    5. 5. The Kelley Blue Book Influence<br />“7 out of 10Consumers are More Likely to Buy from a Dealer if they Display KBB Values.”*<br />*Source: Kelley Blue Book Market Research (2005)<br />
    6. 6. The Kelley Blue Book Difference<br />The KBB brand automatically creates opportunities<br />Integration of Kelley Blue Book Values in CDM products<br />kbb.com Pre-Owned Classifieds<br />CDM is the only provider that can republish KBB values online<br />KBB branding on photo stamps<br />Only distributor of KBB window sticker<br />Get classified listings on kbb.com<br />
    7. 7. CDMdataSolutions<br />Collect, Distribute, & Manage<br />4 options to choose from:<br />AutoOffice®<br />Your cost effective one-stop-shop for pricing, managing & marketingyour inventory online<br />AutoOffice Plus<br />All the features & benefits of AutoOffice, plus ourMarket Pricing Tool & Craigslist Posting Tool<br />CDM Dealer Services<br />We’ll do the work for you: Complete on-the-lot window sticker & Internet marketing service solution.<br />DigitalLot®Solution<br />Complete do it yourself:in-house solution to decrease time to market & increase vehicle sales.<br />1<br />2<br />3<br />4<br />
    8. 8. DigitalLot® Solution<br />
    9. 9. In. On. Sold.<br />The Faster, Easier, & More Accurate Way to Get Your Inventory Online<br />
    10. 10. DigitalLot Solution Benefits<br />Why we help dealers increase sales<br />Leverage the Kelley Blue Book values and brand<br />Decrease time to market<br />Increase accuracy of advertising information<br />Advertise vehicle information that sells<br />Multiple photos, in-depth vehicle features, and descriptive comments<br />“Since we’ve started using the DigitalLot Solution, Our average time-to-market on our used carshas decreased from 11 days to 48 hours or less...<br />“The device is very easy to use – we can input a vehicle’s data & take 20+ photos in less than 3 minutes, press the Update button, & it’s online in seconds. I can’t imagine going back!”<br />- Paul Holt, eCommerce Director, Riverside Toyota<br />
    11. 11. DigitalLot Solution: Overview<br />DealerWeb siteMARKET<br />Window Stickers& Reports<br />MANAGE<br />Export to KBB.com & 200+ Retail Web sitesMARKET<br />COLLECT<br />
    12. 12. DigitalLot Solution<br />A Complete Solution to Increase Sales…<br />Inventory Hosting<br />Data Exports<br />Hardware<br />& many more!<br />Dealer Web siteMARKET<br />Window StickerPrinting<br />Online AdvertisingManagement Tool<br />Data Subscriptions<br />
    13. 13. DigitalLot Solution: Collection<br />Capture<br />Scan the VIN<br />VIN explosion (Kelley Blue Book & Chrome® Data)<br />Snap photos<br /><ul><li>Print
    14. 14. Window stickers (Custom, CPO/CUV, KBB)
    15. 15. English & Spanish buyers guides
    16. 16. Kelley Blue Book hang tags
    17. 17. Addendum stickers
    18. 18. Inventory reports
    19. 19. Update
    20. 20. Get your cars online& on your website in minutes</li></li></ul><li>1 - Scan the VIN<br />Scan the VIN<br />
    21. 21. 2 - Edit Vehicle Information<br />VIN Explosion<br />Kelley Blue Book, Polk®, & Chrome® Data<br />
    22. 22. 4 – Other Information<br />Additional Information<br />Enter Stock & Colors<br />
    23. 23. 5 – Vehicle Pricing and Value Adds<br />Vehicle Pricing<br />Confirm Options & Price Vehicle<br />
    24. 24. 6 – Standard Features<br />Vehicle Standard Features<br />Information That Sells<br />
    25. 25. – After Market<br />After Market Features<br />Show The Shopper All The Details<br />
    26. 26. 7 – Snap Photo<br />Snap Photos<br />
    27. 27. Update & Print<br />Cars Marketed Online & On the Lot in Minutes!<br />
    28. 28. AutoOffice®& AutoOffice PLUS<br />
    29. 29. AutoOffice®<br />Convenient Web-Based Inventory Marketing Management Tool<br />
    30. 30. AutoOffice<br />With AutoOffice, Our Online Marketing Management Tool, You Get:<br />Data Exports<br />Data Subscriptions<br />Window StickerPrinting<br />Inventory Hosting<br />& manymore!<br />Dealer Web siteMARKET<br />DatabaseHOSTING<br />
    31. 31. AutoOffice®<br />Manage Your Inventory Online <br />Automatically VIN decode your inventory through DMS polling or enter it manually<br />Load photos quickly and easily<br />Add unique seller’s notes with Comment Builder<br />Update vehicle information and mark vehicles “SOLD” for all your retailing sites<br />Easily view, print, and use accurate and actionable reports<br />Set-up email alerts with AutoRules. Automate pricing, easily change prices for a selection of vehicles, or alert yourself when a price rises or falls too far<br />Email vehicle information to prospects<br />Competitively price inventory<br />Print window stickers, Buyers Guides, and KBB Hang Tags<br />Manage inventory across multiple dealerships<br />1. Dealership DMS<br />2. AutoOffice®<br />3. Post Inventory Online<br />
    32. 32. AutoOffice Plus<br />Posting Tools<br /><ul><li>Craigslist® Posting Tool</li></ul>– Post a vehicle to Craigslist in a minute or less from within AutoOffice:<br />1<br /><ul><li>Preview your ad and edit your ad title, listing prices, number of photos displayed, font, ad style, and more!
    33. 33. Upload your own banner or takeadvantage of our customizable banners
    34. 34. List vehicle options
    35. 35. CARFAX integration
    36. 36. Choose from multiple template options</li></ul>1<br />2<br />3<br />4<br />5<br />2<br />5<br />– Receive leads through email, phone number, & lead form<br />3<br />4<br />
    37. 37. AutoOffice Plus<br />Market Pricing Tool<br />Price your vehicles competitively to improve turn rate & maximize gross<br />Understand the Marketplace by analyzing & evaluating data to help you increase your sales opportunities<br />
    38. 38. CDM Dealer Services<br />
    39. 39. CDM Dealer Services<br />The Full Service Solution<br />Inventory Hosting<br />Data Exports<br />AccountRepresentative<br />& many more!<br />Dealer Web siteMARKET<br />Window StickerPrinting<br />Online MarketingManagement Tool<br />Data Subscriptions<br />
    40. 40. CDM Dealer Services<br />The Full Service Solution<br />
    41. 41. CDM Dealer Services<br />Professional & Reliable Service<br />Trained, uniformed professionals<br />Consistent, full service inventory management<br />Automated inventory pricing<br />Faster online inventory exports<br />Enhanced Web site frame-in<br />Vehicle photos<br />Export to over 200 retail, wholesale, and partner Web sites<br />Robust data sets from Kelley Blue Book and Chrome ®<br />Chrome is a registered trademark of Chrome Systems, Inc.Polk is a registered trademark of R.L. Polk & Co.<br />
    42. 42. CDM Dealer Services<br />Your Inventory Marketing Partner<br />Four points of contact:<br />Business Development Consultant<br />Account Representative<br />Dealer Services Manager<br />Customer Support<br />
    43. 43. Management<br />
    44. 44. Management: AutoOffice<br />Manage inventory acrossmultiple dealerships<br />Edit vehicle features, pricing & comments<br />Print window stickers, Buyer’s Guides & inventory reports<br />DMS polling, including Rapid Retail<br />Automate inventory management, pricing, & notifications<br />Easily view, print, and use accurate reports<br />Email vehicle information to prospects http://www.cdmdata.com/sautooffice/default.aspx<br />
    45. 45. Useful and Actionable Reporting<br />
    46. 46. Distribution<br />
    47. 47. Distribution<br />Over 200+ Retail, Wholesale, and Partner Web sites<br /><ul><li>AutoTrader
    48. 48. Cars.com
    49. 49. kbb.com
    50. 50. AutoByTel
    51. 51. Dealix
    52. 52. AutoUSA
    53. 53. Dealer.com
    54. 54. Cobalt
    55. 55. BZ Results
    56. 56. Oodle
    57. 57. eBay
    58. 58. Craigslist
    59. 59. Backpage
    60. 60. SmartAuction, Manheim, & Openlane
    61. 61. Hundreds more!
    62. 62. OEM certified integration
    63. 63. Toyota & Scion Certified
    64. 64. Honda & Acura Certified
    65. 65. GM & Cadillac Certified</li></li></ul><li>Distribution<br />Website Frame-In: the DigitalLot Website<br />1<br />Customized foryour dealership<br /><ul><li>Dealership banner, color, layout, price labels, & custom button</li></ul>1<br /><ul><li>Graphic for dealership photo, staff photo or map to your location</li></ul>3<br />2<br /><ul><li>More photos & more data means more leads</li></ul>5<br /><ul><li>Larger Photos - Let largerphotos do the selling. Also, addPhoto stamping to makeyour brand stand out</li></ul>3<br />4<br /><ul><li>VideoLot*- Add streaming vehicle videos of your inventory</li></ul>4<br />2<br /><ul><li>Custom Comments - Add detailedcustom notes about the vehicle tohighlight features and specials</li></ul>5<br />*Additional fees apply<br />
    66. 66. Distribution<br />Website Frame-In: the DigitalLot Website<br />Reinforce trust withKelley Blue Book integration<br /><ul><li>Kelley Blue Book® Values</li></ul>6<br /><ul><li>LeadDriver™*- Use the LeadDriver lead capture toolto add Kelley Blue Book® Trade-in Values to your site to help capture and convert more leads into sales</li></ul>7<br />6<br /><ul><li>Digital Window Stickers- Display Kelley Blue Book or select Manufacturer Certified digital window stickers from:</li></ul>8<br /><ul><li>GM
    67. 67. Hummer
    68. 68. Cadillac
    69. 69. Saturn
    70. 70. Saab
    71. 71. Honda
    72. 72. Acura
    73. 73. Toyota
    74. 74. Scion</li></ul>7<br />8<br />9<br />10<br />Additional Tools Available within Your DigitalLot® Web site:<br />Payment Calculator<br />CARFAX® & AutoCheckintegration<br />10<br />9<br />*Additional fees apply<br />
    75. 75. Distribution<br />DigitalLot Website Options: Match Your Brand Identity<br /><ul><li>Choose between 2 layout options & 8 color styles</li></ul>Thumbnail<br />View<br />List<br />View<br />
    76. 76. Rapid Distribution<br />Accelerate Time to Market<br />kbb.com<br />Dealer.com<br />Openlane<br />AutoBase<br />VIN Solutions<br />DealerTrack AAX<br />More coming soon…<br />
    77. 77. Accessories<br />
    78. 78. Print Window Stickers & Buyers Guides<br />
    79. 79. Effective Lot Merchandising<br />The KBB Hang Tag Gets Your Customer’s Attention & Trust<br />80+ Years of building consumer trust<br />Easily execute weekend sales without replacing window stickers<br />Encourage walk-in browsing <br />
    80. 80. DMS Polling, Including Rapid Retail<br />Rapid RetailSM<br />Get your inventory online even faster<br />Post vehicles from your DMS to your retail classified Web sites before they are front-line ready & completely booked in<br />
    81. 81. Market Pricing Tool<br />Price your vehicles competitively to improve turn rate & maximize gross<br />Understand the Marketplace by analyzing & evaluating data to help you increase your sales opportunities<br />
    82. 82. Posting Tools<br />Post vehicles to Craigslist® & eBay®<br />Maximize vehicle sales through popular sites<br />Quickly and easily list and manage vehicleson Craigslist and eBay from within AutoOffice<br /><ul><li>Other posting tolls include:
    83. 83. Backpage
    84. 84. Manheim
    85. 85. SmartAuction</li></ul>2008 Nissan Murano SL<br />
    86. 86. VideoLot <br />Increase Conversion & Time on Your Site<br /><ul><li>Streaming vehicle videos on your Web site
    87. 87. Change the way car shoppers see your inventory online
    88. 88. Engage with car shoppers byposting vehicle videos on:
    89. 89. Your Web site
    90. 90. AutoTrader.com®
    91. 91. Cars.comTM
    92. 92. YouTubeTM
    93. 93. E-mail to leads</li></li></ul><li>kbb.com®Pre-Owned Classifieds<br /><ul><li>Higher Prominent Placement
    94. 94. Videos Included in Your Listings
    95. 95. Inventory refreshed up to 5 times per day
    96. 96. Dealer Storefront
    97. 97. Reporting in AutoOffice
    98. 98. Unique Merchandising:
    99. 99. Icons – Newly Listed, Price Reduced
    100. 100. Blue Seal Listings Icon (Dealer Services)
    101. 101. Display Kelley Blue Book® Suggested Retail Value
    102. 102. Display Kelley Blue Book® Digital Window Sticker</li></li></ul><li>LeadDriver<br />Website Lead Generator<br />Kelley Blue Book® Trade-in Values & lead capture solution<br />Capture more leads on your dealer Web site<br />
    103. 103. Credit JockeyTM<br />Website Lead Generator<br />Pre-approve your online shoppers in seconds<br />Add credit jockey to your Web site to pre-qualify shoppers before youeven talk to them<br />Credit Jockey is a trademark of Auto Jockey CRM, Inc.<br />
    104. 104. Photo Stamping<br />Certified Photo Stamp<br />Non-Certified Photo Stamp<br />Additional Photo Stamp Examples<br />
    105. 105. Testimonials<br />“Since we’ve started using the DigitalLot® Solution, Our average time-to-market on our used cars has decreased from 11 days to 48 hours or less... The device is very easy to use – we can input a vehicle’s data & take 20+ photos in less than 3 minutes, press the Update button, & it’s online in seconds. I can’t imagine going back!”<br />–Paul Holt, eCommerce Director, Riverside Toyota<br />“Without question the DigitalLot® Solution is the MOST effective and efficient inventory management tool that I have used in my automotive career.” <br />–Chris Gambill, Toyota of Somerset, KY<br />“We used to pull our inventory out of our DMS, take photos with a digital camera and enter information by hand. I decided I wanted to focus on selling rather than data collection. DigitalLot® cut out 80% of the labor and helped increase Internet sales from 20 to 40 cars a month.” <br />–Steve Howard, National Car Sales, Indianapolis, IN<br />“In the past, we wasted hours and hours updating and adjusting our online inventory. Now with CDM Dealer Services we can focus on what we do best – selling our vehicles.” <br />–Luke Stokebrand, Bill Luke Chrysler Jeep & Dodge, Phoenix, AZ<br />
    106. 106. Testimonials<br />“The posting tool in AutoOffice really makes it quick and easy for us to post cars to Craigslist, and last month we got 12 leads and sold 7 cars because of Craigslist. It's a great place to advertise our vehicles!” <br />–Dennis Hathaway, Martin Chevrolet, Torrance, CA<br />“Kelley Blue Book’s LeadDriver™ is an excellent tool that was easy to implement. Our Web site visitors are more comfortable using it versus other lead generation tools thanks to Kelley Blue Book’s excellent reputation with consumers. Last month we closed 18% of all of the leads we received from LeadDriver. Without question Kelley Blue Book’s LeadDriver is our best lead provider.” <br />–Barry Mandel, Schaefer and Strohminger, Baltimore, MD<br />

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