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CIrcular Economy Academy initiative

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Basic model of our Circular Economy Academy initiative. Connecting systems thinking, economical perspectives and practical business. Also attention for capacity-building. We cab perform this …

Basic model of our Circular Economy Academy initiative. Connecting systems thinking, economical perspectives and practical business. Also attention for capacity-building. We cab perform this in-company: djj@opai.eu

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  • 1. Circular Economy Academy Design for Circular Thinking
  • 2. Who we are (L-R) Dr Clare Hussey, Douwe Jan Joustra, Dr Emma Jefferies, Simone Veldema, Louise Taylor Originality / Design thinking approach / Storytelling / Economics / Research and industry experience / International backgrounds / Policy knowledge / Business startups / Creative approaches / and Fun!
  • 3. International partners DesignThinkers Network & Group (Netherlands) OPAi (Netherlands) Design Doctor (UK) Idiom Design and Consulting (India) Voël Design (Brazil) based on the work of the Ellen MacArthur Foundation we acknowledge their work and see our work as being supportive to the broad implementation that the Circular Economy needs.
  • 4. Importance of innovation Ownership of change is key Product / service orientated change New models of responsibility Considered use of energy and raw materials Create communities of best practice
  • 5. Current system Linear economy
  • 6. Biological Circular Economy Technical Circular Economy
  • 7. Materials Cycle Performance / Service Cycle Reverse Logistics Directly or Collective (Performance) Contract Product Usage End of Life / End of Usage (Raw) Materials Production Future system Circular economy
  • 8. Why a Circular Economy Academy? Design for Circular Thinking To share knowledge and establish best practices that enable companies and organizations to instigate circular thinking
  • 9. Why a Circular Economy Academy? The circular economy could reap large savings. European manufacturing alone could net £220 billion by 2025 Ellen MacArthur Foundation, 2012
  • 10. Circular Economy Academy provides: • Innovation • Product design • Service design • ‘Closing the loop’ • Training facilitators Also available is the Circular Economy Toolkit (soon)
  • 11. Circular Economy courses • Presentations / Inspirational talks (2 hours) Covering theory and best practice • Masterclass (half / full day) Includes presentations and interactive sessions • Workshop (3 days) Exercises to outline the theory behind Circular Thinking, including informative presentations; insight into international approaches; generating first phase outputs (based on simple U-proces)
  • 12. Circular Economy courses • Academy (4 – 10 days) Intensive sessions including: basic economic principles of Circular Economy; areas to achieve added value; business model thinking; co-creation and redesign; how Circular Economy can improve profits; implementation strategy (based on principles U-proces) • Toolkit We have developed a series of playful sessions to inform in the areas of: innovation; service design; design practice; ‘Closing the Loop’; Circular Economy; and Business Model innovation
  • 13. 13 Part one •Introduction life's principles •ecology, thermodynamics, biomimicry •Circular economy principles •Systems thinking •Reflection on existing paradigms
  • 14. 14 Part two the circles • Power of the inner circle • Power of circling longer • Power of cascaded use • Power of pure input and design • Analyzing the actual situation
  • 15. 15 Part three Find the essentials •Co-sensing by visiting 'outside' • Efficiency vs Effectiveness • Resilience and the value of diversity • Systems thinking as a key driver
  • 16. 16 Part four Source of inspiration • Schools of Thought and Innovation • Performance economy • Cradle to Cradle • (Industrial) ecology • Biomimicry •Principles of 'design for disassembly'
  • 17. 17 Part five Create the new •Product analysis •Making prototypes of the new •Product based on C2C •Business models, the basics
  • 18. 18 Part six Business models •Identify product -service combinations •Working with business development canvas
  • 19. 19 Part seven Embody the new •Co-define the new paradigms for own business •Embody the new in-company •Identify oncoming actions (implementation strategy)
  • 20. Toolkit Service Innovation Canvas
  • 21. Toolkit How we like to work (e.g. visual mapping)
  • 22. Toolkit Areas we cover Context Mapping / Stakeholder Mapping / Value Network Mapping / Customer Journey Mapping / Customer Insights Mapping / Value Proposition Building / Business Model Generation / Blueprinting / Service Safari / Prototyping / Storytelling / Visualizing Benchmarking / Culture Scan / Incentive Scan etc…
  • 23. Where is the value in the Circular Economy Academy? Education and knowledge transfer background Sustainability expertise International network Proven track record in academia and business Innovative approach
  • 24. Costing model In house / between companies Pay-per-user
  • 25. When are you getting on board? Because we’re ready to set sail!
  • 26. Circular Economy Academy Design for Circular Thinking Any questions?

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