StreetHawk for ISV SpeakEasy

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Two part talk:
1. HTML5 vs Native debate if you are doing more than a form app. Hint: Stop emulating desktops - that game is over.
2. StreetHawk as an MBaaS soution specific for venues and retailers.

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  • StreetHawk for ISV SpeakEasy

    1. 1. Targeted, location-based marketingRight Person, Right Place, Right TimeCloud services and Mobile (or MBaaS) - David Jones for ISV SpeakEasy www.streethawk.com
    2. 2. THE STREETHAWK TEAMNatasha Rawlings, Chief Executive Officer Ex-marketing top level at some of world’s largest direct response companies: Mills & Boon, Guthy-Renker (Proactiv), News Corp and IMP Online startup: Auctionair natasha@streethawk.comDavid Jones, Products Founder EmuTech (acquired by Surfcontrol Email Filter / WebSENSE) Founder ThreatMetrix: the fastest growing e-commerce fraud solution in the world, Gartner "Visionary" company for Web Fraud Protection. david@streethawk.com. (408) 890-6372Sri Panyam, Chief Technical Officer Canon R&D, Seeker Wireless, Macquarie Bank, WMS Gaming sri@streethawk.com
    3. 3. THE STREETHAWK TEAMNatasha Rawlings, Chief Executive Officer Ex-marketing top level at some of world’s largest direct response companies: Mills & Boon, Guthy-Renker (Proactiv), News Corp and IMP Online startup: Auctionair natasha@streethawk.com BIG DATA DNADavid Jones, Products Founder EmuTech (acquired by Surfcontrol Email Filter / WebSENSE) Founder ThreatMetrix: the fastest growing e-commerce fraud solution in the world, Gartner "Visionary" company for Web Fraud Protection. david@streethawk.com. (408) 890-6372Sri Panyam, Chief Technical Officer Canon R&D, Seeker Wireless, Macquarie Bank, WMS Gaming sri@streethawk.com
    4. 4. and now for..........a slightly tongue-in-check counter-argument to HTML5 zealotry
    5. 5. THE MBaaS WAVE“development shops are continually looking for new ways to accelerate development of apps”“ISVs are referring to those services as “mobile backend-as-a-service”Source: Forresterhttp://blogs.forrester.com/michael_facemire/12-04-25-mobile_backend_as_a_service_the_new_lightweight_middleware
    6. 6. THE WEB/NATIVE DEBATE Exclusive to Native% UX Functionality Normal WWW M-Web Responsive Native
    7. 7. BUT.....Screen Real Estate is onlyone characteristic of mobile
    8. 8. CROSSING THE FUNCTIONALITY CHASM Exclusive 100 to Native 75% UX Functionality 50 25 0 Normal WWW M-Web Responsive Native
    9. 9. CROSSING THE FUNCTIONALITY CHASM Access to Camera Exclusive Barcode Scanning 100 to Native NFC Access to Compass 75 Background Processing Custom Notification Handling% UX Functionality 50 Implicit Location/GPS Battery Conservation 25 Address Book ---- 0 Transparent Auth Normal WWW MBaaS APIs M-Web Responsive Native Wallets/Payments
    10. 10. Zuckerberg said building Facebooks mobileapp on HTML5, which was slow and clunky,was "the biggest strategic mistake weveever made" on stage at TechCrunchDisrupt.http://www.businessinsider.com/mark-zuckerberg-html5-mobile-2012-9#ixzz27R5K91mEhttp://gigaom.com/2012/09/25/developer-survey-explains-facebooks-mobile-moves/
    11. 11. SUMMARY: MBaaS ACCELERATES UX POTENTIAL100 DEAD ALIVE 75 50 25 0 Normal WWW M-Web Responsive Native
    12. 12. STREETHAWK MBaaS HELPS RETAILERS Online --> Offline Attribution is a massive valuable unsolved problem
    13. 13. STREETHAWK MBaaS HELPS RETAILERS‣Retailers are in a world of pain‣Retailers main game is still about driving footfallbecause bricks-and-mortar sales are: - 90% of their revenue - in-store conversion is 10x+ higher than online Online --> Offline Attribution is a massive valuable unsolved problem
    14. 14. MOBILE ADVERTISING DRIVING BAM SALES TODAY
    15. 15. MOBILE ADVERTISING DRIVING BAM SALES TODAY have clicked onto ads 34% because of a location specific message go to a bricks and mortar 20% store after seeing relevant mobile ads
    16. 16. Relevant is key
    17. 17. HOW RRR POWERED APPS WORK 2. Shoppers receive personalised messages when PeepToe COTTON ON Your loved Miss Poison Ivy Boots Your loved blue stripe t-shirts around stores are waiting at Westfield City 3. Shoppers go in- Exclusives store or buy via Short Sleeve Tops mobile Long Sleeve Tops Opportunities for Cross Sell and UpSell Dresses 3A. Opportunity for Loyalty Program 4. Analytics to drive1. Shoppers sign up further purchases to Retailer’s AppCommercial in Confidence
    18. 18. TRIGGER MARKETING RIGHT PERSON/RIGHT PLACE/RIGHT TIME (RRR) Your store’s current reach Reach RRR enabled SmartphonesCommercial in Confidence
    19. 19. TRIGGER MARKETING RIGHT PERSON/RIGHT PLACE/RIGHT TIME (RRR)Commercial in Confidence
    20. 20. TRIGGER MARKETING RIGHT PERSON/RIGHT PLACE/RIGHT TIME (RRR) Your store’s current reach Reach RRR enabled SmartphonesCommercial in Confidence
    21. 21. TRIGGER MARKETING RIGHT PERSON/RIGHT PLACE/RIGHT TIME (RRR)Commercial in Confidence
    22. 22. HOW WE GET PAID Monthly(Fees( 30%(No7fica7ons( 43%( Cost(Per(Sale( 27%(
    23. 23. SET & FORGET CLOUD SERVICE Product Reminders GEOFENCE CAMPAIGNS Brand Match RRR MATCHING Alerts SENTIMENT RRR Location-based LOYALTY Pre-Fetch RRR FACEBOOK INTELLIGENCE Login/Facebook CLOUD CLIENT FACEBOOK SHARING Favourites Location A Women A Updates P StreetHaw P Searches I IOS/ I kAndroid RRR Apps UPLOAD Cloud Shopper Intent/ Triggers Shopper Favourites Retailer Loyalty CMS/CRM DOWNLOAD Analytics
    24. 24. QUEENSPARK ANALYTICSCAMPAIGN & SOLUTION QUEENSPARK APP SFG SOLUTION
    25. 25. QUEENSPARK SOLUTION QUEENSPARK APP SFG SOLUTION LOYALTY VIEW
    26. 26. MBaaS QUEENSPARK APP QUEENSPARK SOLUTION SFG SOLUTION APIS FOR SOCIAL/PAYMENTS ITEM SCAN Buy via ITEM VIEW mobile Discuss retailer’s capability Social Sharing
    27. 27. TOTAL LOCATION-BASED TOTAL LOCATION-BASED MARKETING SOLUTION MARKETING SOLUTION Best Campaign Analytics Practice Loyalty Console Console Retail App- Holds and updates all - Can integrate with - StreetHawk has a your inventory. Can CRM solution, but can plug- - Transactions recorded match inventory to store in to retailers programs at POS (Voucher Code - Select your customer or Customer No.)- Holds all store locations target groups - Loyalty Card is and contact details integrated in app - Measure campaign and- Integrates with Facebook - Set up campaigns - loyalty analytics in real- target group, day/time, - Points and Rewards time and email for social sharing message (incl. Gift Vouchers) held in app - Measure campaign- Favouriting - Gift Vouchers, return on investment Coupons, Promotional - Use Pin/ barcode to- Mobile purchases - Messages, Flash Sales, integrate to POS deliver at home or pick up at store New collections in- store. Most of our competitors can only send location-based Code for inhouse developers or digital messages when an app is open - not the case with our apps agency.
    28. 28. PARTNERSHIP with ISVs & Digital Agencies RRR Powered App in Appstore in 1 Month natasha@streethawk.com AU: +61 (02) 8064 7079 US: (408) 890-6372 or me: david@streethawk.com @djinozCommercial in Confidence

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