Retail – The next tech roadkill or benefactor?


Published on

StreetHawk shares the latest stats and trends in local, mobile for retail. The big question is whether retail will innovate to leverage mobile properly or whether they still think Web2.0 is best practice.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Retail – The next tech roadkill or benefactor?

  1. 1. Hunting the best in-store fashion for you! Retail – The next tech roadkill or benefactor? @StreetHawkApp FB: StreetHawk Shopper, 29 March 2012
  2. 2. MEMORY LANE ‣ We used to have a record/ CD shop in every high street ‣ We used to go to print and TV media to get all our news and/or a lot of our entertainment ‣ All our novels were paper ‣ Retail is set to be the next disrupted vertical @StreetHawkApp FB: StreetHawk ShopperThursday, 29 March 2012
  3. 3. CURRENT LANDSCAPE ‣ Retail is BIG: are 1.9 million retailers in Australia with total revenues of $240 billion ‣ Retailers main game is still about driving footfall because bricks-and-mortar sales are: - 90%+ of their revenue - in-store conversion is 10x+ higher than online ‣ Australia has amongst the highest adoption of smartphones in the world @StreetHawkApp FB: StreetHawk ShopperThursday, 29 March 2012
  4. 4. MIND THE GAP! use smartphones in- read reviews and get 70% store 42% product info 50% to compare prices 32% search in-store inventory of Oz business have 50% to get promotions and coupons 50% a website. How many have a mobile site or app? Google Insights @StreetHawkAppThursday, 29 March 2012
  5. 5. LOCATION BASED SERVICES DELIVER PROFITABLE FOOTFALL have clicked onto ads 78% of mobile consumers use location-based apps 34% because of a location specific message go to a BAM store 20% after seeing relevant mobile ads Mobile affects shoppers’ behaviour in real world @StreetHawkApp FB: StreetHawk Shopper *JiWire, Biz Report Mobile Marketing Feb 10, 2011Thursday, 29 March 2012
  6. 6. MOBILE: THE SHOPPERS’ JOURNEY Search - find shops Local Apps - StreetHawk !"#$%&()#"*+,-& LB Advertising Price Comparison Coupons Enabled via Qr Codes and NFC Search Inventory ./0)1",+& 2/1+,1$(/3+/14&&&&&&&& Product Reviews 5,"67#1&./8",3$9"/& Video Get Help Upsellls/Cross Sells Payment via Phone 5$-3+/14& Online Buy :"/*+,)("/& Pay via Sales Assistants @StreetHawkApp Mobile Device FB: StreetHawk ShopperThursday, 29 March 2012
  7. 7. WHAT PROBLEM ARE WE SOLVING? FOR  SHOPPERS: “STREETHAWK is  the  personal   SAVES TIME & shopper  in  your  pocket  that  lets  you  find  all  the   MONEY fashion  you  want  around  you  NOW” FOR RETAILERS: “STREETHAWK  is  the  last  500m   solu=on” SURFACES DEEP RETAIL INVENTORY Mobile/  hyper-­‐local  shopping  is  emerging  as  the   next  ‘big  thing’ @StreetHawkAppThursday, 29 March 2012
  8. 8. @StreetHawkApp FB: StreetHawk ShopperThursday, 29 March 2012
  9. 9. SECRET SAUCE/IP (IN-HOUSE DEVELOPED INTELLECTUAL PROPERTY) RRR Matching Engine Personalised, Relevant Alerts about the stuff David Wants David’s Wants Behaviours Location RIGHT PERSON, RIGHT PLACE, RIGHT TIMEThursday, 29 March 2012
  10. 10. WHAT DO YOU THINK? VOTE! ‣ ‣I will publish the result at and on twitter - @StreetHawkApp @StreetHawkApp FB: StreetHawk ShopperThursday, 29 March 2012
  11. 11. THE ASK ‣We’re currently in the process of raising capital from angels and/or strategic institutions ‣We’re looking for retail and media connections ‣Download the app - look for ‘StreetHawk’ in the App Store. Rate us! ‣ Friend us on FB - StreetHawk Shopper ‣Vote: @StreetHawkApp FB: StreetHawk ShopperThursday, 29 March 2012
  12. 12. THANKS/ QUESTIONS! David went shopping with StreetHawk... ‣ Vote: Marcs Trousers 37.5% off FrenchCon Shirt 56% off Saba belt 25% off ‣ Thanks for your time! ‣ Questions $130 saved elapsed time: 23mins ‣ Contact Natasha Rawlings CEO on 0431 317937 @StreetHawkApp FB: StreetHawk ShopperThursday, 29 March 2012