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Facebook project

by Doug Havens on Jan 29, 2012

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  • bobby100m Filmbay Filmbay.com , Producer at Harvard University / MIT Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. 'The Rise of Digital Influence,' the new report by Altimeter Group Principal Analyst Brian Solis, is a 'how-to' guide for businesses to spark desirable effects and outcomes through social media influence. The report helps companies understand how influence spreads, and includes case studies in which brands partnered with vendors to recruit connected consumers for digital influence campaigns. Brian evaluates the offerings of 14 Influence vendors, organizing them by Reach, Resonance, and Relevance: the Three Pillars that make up the foundation for Digital Influence as defined in the report. 1 month ago Reply
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Facebook project — Presentation Transcript