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The Mobile Future of Facebook

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More on this project here: http://tr.im/ycUf. This was a team project for Strategic Design Planning at the IIT Institute of Design. This project attempts to envision future Facebook app design and ...

More on this project here: http://tr.im/ycUf. This was a team project for Strategic Design Planning at the IIT Institute of Design. This project attempts to envision future Facebook app design and functionality.

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The Mobile Future of Facebook The Mobile Future of Facebook Presentation Transcript

  • The mobile future of facebook. Joe Gray | Jessamyn Haupt | Paula Girshman IIT Institute of Design | 559 Strategic Design Planning | Keeley 1
  • plan experience share A night out used to have three distinct phases. 2
  • plan experience share Now, mobile connectivity blurs the lines. 3
  • Source: The Geography of Buzz, 2009. Which means we leave a great deal of visual and textual data in our social wake. 4
  • Several mobile apps attempt to leverage this data by combining social networking platforms with GPS. 5
  • Source for customer ratings: iTunes App Store, April 18, 2009. 6
  • None of these have achieved mass adoption because they are limited by . . . 1. The amount of personal data a user inputs❷ 2. The number of their friends who participate at a given time 7
  • Introducing Sugar, a better solution from facebook. 8
  • Mobile social networking + GPS Mapping + Social Collaborative Filtering Sugar is the convergence of three technologies. 9
  • The Sugar Experience 10
  • s close Here And Now Where and When Click on the red button to keep your activity private. 11
  • Here And Now Where and When s close 2 Friends are at RAVINIA Tom LeBoef Having an awesome time... Read more SWEET Lilly Chen Good show! Wish the weather was... Bars Music Friends Read more SOUR 12
  • Here And Now Where and When s close s close SUNDAY May 3, 2009 9 AM Yoga Workshop 9-10:30am Input Location This workshop is a must for overworked bodies coordinates of your location. s Manually input the address or approximate close s and minds. Join me for n afternoon... Read more close SUNDAY May 3, 2009 10 AM Tulip Mania 10am-5pm The story Workshop from its9-10:30am origins in 9 AM Yoga of the tulip humble Input Location central Asia to themust for overworked bodies This workshop is a mania surrounding... Read more Synch Travel Itinerary Manually input youraddress or approximate coordinates of the location. and minds. Join me for n afternoon... Read more Allow Sugar to build a more precise offering 10 Printer Mania Book Fair AM Tulip Row 10am-5pm 10am-6pm based on your current reservation information. Join The story of the tulipTribune for originsMidwest's largest the Chicago from its humble the in central Asia to the mania surrounding... Read more Synch Travel Itinerary literary event! This outdoor festival... Read more Allow Sugar to build a more precise offering Printer Row Book Fair 10am-6pm based on your current reservation information. Join the Chicago Tribune for the Midwest's largest literary event! This outdoor festival... Read more 12 PM Chicago River 12pm-5pm Architectural Tour 12 PM Chicago River 12pm-5pm Architectural Tour Experience aa superior guidedone of the one of the tour of Experience superior guided tour of Read more Read more most most facinating architectural marks...marks... facinating architectural 4:30 PM Richard III 4:30pm-7pm 4:30 PM Richardand King Edward IV has reclaimed the4:30pm-7pm III The Yorkist throne, England, embroiled... Read more The Yorkist King Edward IV has reclaimed the Uptown Poetry Slam 4:30pm-9pm throne, and England,ofembroiled... all ANDI KAUTH'S coming age --she's been Read more around the country performing and... Read more Uptown Poetry Slam 4:30pm-9pm ANDI KAUTH'S coming of age --she's been all around the country performing and... Read more 13
  • Placebook s close Placebook Album New York 2001 12 Pictures VIEW ALBUM > Miami 2003 28 Pictures VIEW ALBUM > Japan 2008 23 Pictures VIEW ALBUM > 14
  • Sugar Phases 15
  • As user adoption grows, so too does Sugar’s access to a richer set of data. 3 Data from Access to richer data GPS archive Data from 2 Facebook profiles, GPS tagged pictures 1.5 1 Sprinkle the Sugar Sweeten the Service Bees to Honey User Adoption 16
  • Phases PHASE 1: PHASE 2: PHASE 3: Sprinkle the Sugar Sweeten the Service Bees to Honey Key Functions Uses Facebook profiles, geotagged When you pass a place you’ve Connecting users with sellers. and Features photos, and status updates, plus a been before but haven’t been to (Targeted marketing). Using deep archive of cellphone GPS data for a long time, photos you took at assisted reality to help users find to find the perfect places/activities/ that place and status updates you products/places/activities/events events for YOU. made from that place can pop up that are perfect for them. When on your smart phone. viewing a product/place/activity/ event, the user can see what reviews his friends have left about that product/place/activity/event. Key Brands and Sugar. Ant Colony Optimization. Placebook Placebook Assisted Reality Dramatizations “Finding your sweet spots.” Partnerships igougo.com, travel partners, Print on demand partners Products and services, market airlines, Ticketmaster researchers, ad agencies Obstacles 1) How can we be better than This portion of the service is only Will users be happy about market similar services that are likely as good as how much people take researchers and advertisers topop up? photos and share them. knowing so much about them? 2) Be aware of unintended consequences when people go tocourt to seek access to data, andhow that would hurt the brand. Need way to reliably shut off (“cape of invisibility”). Hardest and Most Create partnerships. Bring in Rich features that make the service Maintaining brand credibility. Important Part to users from Facebook. Encourage indispensable and grow the service FInding the balance between Get Right (geotagged) photos, status updates. to additional users. serving the needs of the marketers and servicing the needs of the users (so that they’re really getting stuff that’s a good fit for them). 17
  • Thank You 18
  • References http://www.foxnews.com/story/0,2933,487629,00.html http://www.mapmytracks.com/about-map-my-tracks/ http://www.gearcrave.com/2009-04-13/asthma-gps-tracking-map-research/ http://www.loopt.com/ http://www.learcenter.org/pdf/CurridWilliamsGeogBuzz.pdf http://www.nytimes.com/2009/04/07/arts/design/07buzz.html?_r=5 http://www.facebook.com/press/info.php?statistics http://gigaom.com/2009/04/30/inside-facebook’s-photo-factory/ http://gigaom.com/2009/02/10/why-facebooks-future-is-mobile/ http://www.insidefacebook.com/2009/02/27/facebooks-in-house-sociologist-shares-stats-on-users-social-behavior/ http://www.apple.com/iphone/appstore/ http://oreilly.com/catalog/9780596529321/ http://www.mobilizy.com/wikitude.php 19