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Donor Community vs. Donor Network

Donor Community vs. Donor Network






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    Donor Community vs. Donor Network Donor Community vs. Donor Network Presentation Transcript

    • Donor Community vs. Donor Network Presented By Derrick Feldmann, CEO
    • Today’s Donors
    • Why? •Organization Capabilities •Donor Base Strength •Board Engagement •Peer Fundraising •Opportunity – Active vs. Passive
    • Basic Advanced Surface Level Long Term Outlook Relationships Deep Engagement Passive Fundraising Phone Calls and Less on Phone and Visits In-person Peer Fundraising is Board Ask is Minimal Dominant Copyright Achieve LLC 2010
    • Advanced Fundraising Donors, Board and Staff Ask Board and Staff Ask Staff Ask “You’re the fundraiser so go ahead and do your thing” Copyright Achieve LLC 2010
    • Open Roles Fundraising is a Responsibility of All and So is Relationship Building Leading to Stronger Donors
    • Donor Network Central Donor Core to the network is a central donor. This individual makes the network possible. The central donor has an ability to maintain multiple relationships with individuals. Copyright Achieve 2010
    • Donor Network Centralized Communication Similar to an organization with a national network of affiliates, a donor network has centralized communication. The donor sends a message to each individual in the network and maintains how that message is delivered. Copyright Achieve 2010
    • Donor Network Linear Relationships The central donor has a relationship with each individual. Each individual is connected only to the donor. Communication might occur between individuals, but not without the central donor’s involvement. Copyright Achieve 2010
    • Donor Network
    • Donor Community Equality Among Donors There is no “central donor.” Donors within a community communicate with each other and are not linked by one particular donor. A donor might bring someone to the community, but no one controls or oversees all interaction. Everyone simply expands the community and absorbs donors who share a common interest/passion. Copyright Achieve 2010
    • Donor Community Crowdsourced Communication Communication comes from the collective, with all members of the community interacting and contributing to the community’s vitality and activity. One member of the community may start a string of communication, but donors within the community interact with one another to help an organization solve problems and create new opportunities. Copyright Achieve 2010
    • Donor Community Non-linear Relationships All donors communicate and develop relationships within the community. While there might be key community donors, the relationship does not require one person to uphold the community. Copyright Achieve 2010
    • Donor Community A Purpose Donor communities exist for a purpose. For organizations, this purpose is to provide a valuable asset (financial and non-financial) that advances the social mission of the cause. The community provides human capital (volunteers), feedback, advice, counsel, solutions, financial support and other tools to strengthen the organization’s position. Copyright Achieve 2010
    • Donor Community
    • Network Opportunities | Engagement | Board | Donors
    • Community Opportunities | Engagement | Board | Donors
    • Scenarios and Response
    • what does this mean?
    • Closing Questions Derrick Feldmann dfeldmann@achieveguidance.com @achieve_consult