Adobe MAX 2011: After Effects and Flash in Rich Media Advertising
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Adobe MAX 2011: After Effects and Flash in Rich Media Advertising

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John Percival and I cover some great things you can do when you use Flash to latch on to motion tracking and rotoscoping data created by After Effects in order to dynamically replace advertising areas ...

John Percival and I cover some great things you can do when you use Flash to latch on to motion tracking and rotoscoping data created by After Effects in order to dynamically replace advertising areas in production videos.

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  • Show No Ordinary Family demo both raw and compiled with dynamic page images from flash.Foreshadow to other examples: You like this? We have more…Demo the source Quicktime file and the swf
  • Ian + John, Ian elaborates on marketing relevancy and un-obtrusion and potential future uses in video streaming services (netflix, hulu, etc)
  • Cover After Effects project/process and the Flash project/implementation
  • Cover After Effects project/process and the Flash project/implementation
  • Ian on what does flash haveJohn on with available video
  • Cover After Effects project/process and the Flash project/implementationWhat does this accomplish?How do we do it?Basic X/Y displacement with dynamic motion blur from tracking data
  • John – Demo source video (Quicktime) > After Effects > RichFLV > Flash
  • Cover After Effects project/process and the Flash project/implementation
  • Cover After Effects project/process and the Flash project/implementation
  • Cover After Effects project/process and the Flash project/implementation
  • This slide will be sent to all speakers as a separate attachment. If you could please include as your final slide in your presentations, this will help get more attendees to respond.

Adobe MAX 2011: After Effects and Flash in Rich Media Advertising Adobe MAX 2011: After Effects and Flash in Rich Media Advertising Presentation Transcript

  • After Effects + Flash = Killer Rich Media
    Ian McLean | director of humanoid robotics
    John Percival | creative technologist
  • The part of the session
    2
  • Session Goals
    First, Wake up!
    Learn how After Effects + Flash add value to the industry
    Understand the unique workflow between app’s
    Try this on your own
    3
  • Agenda
    Why use After Effects and Flash?
    Demo a project walk-through
    Learn some best practices and workflow tips
    Get down and dirty with some more examples
    Answer any questions
    Giveaways
    4
  • After Effects and Flash in Rich Media
    • Dynamic changes to video content at runtime
    • No need to re-edit re-export
    • Can be automated (no need for a resource)
    • Up to the moment marketing relevancy
    • Advertisement isn’t baked in
    • Provide a longer shelf life for marketing campaigns within videos
    5
  • 6
  • After Effects in Rich Media
    A known increase in video production specifically for online
    Create a cinematic experience
    Leverage Expressions & Scripts
    Keying video for transparency over content
    Motion Tracking & Planar Tracking
    Rotoscoping
    Exporting Cue-point data for Flash
    7
  • 8
  • Flash in Rich Media
    What does Flash have?
    Programmable playtime interactivity (AS3)
    Powerful Runtime with many features
    With the available video from After Effects we can:
    Dynamic 2D/3D content replacement
    User Interactivity at video playtime
    9
  • 10
  • A Real AE + Flash Dynamic Rich Media Ad
    ABC’s: No Ordinary Family
    The Client Need:
    A Homepage takeover across multiple publishers where the creative will push the page content across the screen in hopes to engage a user.
    The page has to be current and updated on sites refresh and blend seamlessly with the produced video spot.
    The Solution:
    Develop a scalable creative utilizing an external screen grab service while preserving an alpha channel in video.
    Utilize cue-point data from After Effects to control the Flash content at runtime.
    11
  • 12
  • Best-Practices and Workflow
    Prep video content for Flash
    Remove small copy
    Avoid sub-pixel video objects
    Wrap video object in a MovieClip
    Crop video
    Avoid tilting or skewing the main video object in Flash
    Know when to use Flash animation or After Effects animation
    Save the compositing for After Effects
    Use RichFLV when dealing with FLV meta data
    File size, CPU processes, and optimize
    13
  • 14
  • Geo-Data based license plate
    What does this accomplish?
    How we do it:
    3D “fake out” using programmatic skewing from tracking data
    Automated distance blurring from coordinates
    15
  • BasicMall advertising promotional video
    What does this accomplish?
    How we do it:
    3D “fake out” using programmatic skewing from tracking data
    16
  • Broadcast content dynamic ads
    What does this accomplish?
    How we do it:
    3D “fake out” using programmatic skewing from tracking data
    17
  • RotoMall advertising promotional video
    What does this accomplish?
    How we do it:
    3D “fake out” using programmatic skewing from tracking data
    Creating programmatic masks from rotoscope data
    18
  • 19
  • Pond 5 Gift Certificates
    (2) $100 Pond 5 Gift Certificate
    Tweet @Pond5 w/ #AE+Flash
    20
  • Hand in your surveys to the room monitors
    One survey per session will be selected as a winner of an Adobe Press e-book or Video
    Introduction to Adobe Edge
    Web Design with Muse (code name) from Adobe
    Android App Development and Design: Learn by Video
    Winners will be notified via e-mail at the end of each day
    Turn in your surveys for a chance to WIN!
  • Contact
    22
    Ian:
    @ianmclean
    ian@auricom.com
    John:
    @percival13
    info@johnpercival.org
  • 23