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Adobe MAX 2011: After Effects and Flash in Rich Media Advertising
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Adobe MAX 2011: After Effects and Flash in Rich Media Advertising

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John Percival and I cover some great things you can do when you use Flash to latch on to motion tracking and rotoscoping data created by After Effects in order to dynamically replace advertising areas …

John Percival and I cover some great things you can do when you use Flash to latch on to motion tracking and rotoscoping data created by After Effects in order to dynamically replace advertising areas in production videos.

Published in: Technology, Business

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  • Show No Ordinary Family demo both raw and compiled with dynamic page images from flash.Foreshadow to other examples: You like this? We have more…Demo the source Quicktime file and the swf
  • Ian + John, Ian elaborates on marketing relevancy and un-obtrusion and potential future uses in video streaming services (netflix, hulu, etc)
  • Cover After Effects project/process and the Flash project/implementation
  • Cover After Effects project/process and the Flash project/implementation
  • Ian on what does flash haveJohn on with available video
  • Cover After Effects project/process and the Flash project/implementationWhat does this accomplish?How do we do it?Basic X/Y displacement with dynamic motion blur from tracking data
  • John – Demo source video (Quicktime) > After Effects > RichFLV > Flash
  • Cover After Effects project/process and the Flash project/implementation
  • Cover After Effects project/process and the Flash project/implementation
  • Cover After Effects project/process and the Flash project/implementation
  • This slide will be sent to all speakers as a separate attachment. If you could please include as your final slide in your presentations, this will help get more attendees to respond.
  • Transcript

    • 1. After Effects + Flash = Killer Rich Media
      Ian McLean | director of humanoid robotics
      John Percival | creative technologist
    • 2. The part of the session
      2
    • 3. Session Goals
      First, Wake up!
      Learn how After Effects + Flash add value to the industry
      Understand the unique workflow between app’s
      Try this on your own
      3
    • 4. Agenda
      Why use After Effects and Flash?
      Demo a project walk-through
      Learn some best practices and workflow tips
      Get down and dirty with some more examples
      Answer any questions
      Giveaways
      4
    • 5. After Effects and Flash in Rich Media
      • Dynamic changes to video content at runtime
      • 6. No need to re-edit re-export
      • 7. Can be automated (no need for a resource)
      • 8. Up to the moment marketing relevancy
      • 9. Advertisement isn’t baked in
      • 10. Provide a longer shelf life for marketing campaigns within videos
      5
    • 11. 6
    • 12. After Effects in Rich Media
      A known increase in video production specifically for online
      Create a cinematic experience
      Leverage Expressions & Scripts
      Keying video for transparency over content
      Motion Tracking & Planar Tracking
      Rotoscoping
      Exporting Cue-point data for Flash
      7
    • 13. 8
    • 14. Flash in Rich Media
      What does Flash have?
      Programmable playtime interactivity (AS3)
      Powerful Runtime with many features
      With the available video from After Effects we can:
      Dynamic 2D/3D content replacement
      User Interactivity at video playtime
      9
    • 15. 10
    • 16. A Real AE + Flash Dynamic Rich Media Ad
      ABC’s: No Ordinary Family
      The Client Need:
      A Homepage takeover across multiple publishers where the creative will push the page content across the screen in hopes to engage a user.
      The page has to be current and updated on sites refresh and blend seamlessly with the produced video spot.
      The Solution:
      Develop a scalable creative utilizing an external screen grab service while preserving an alpha channel in video.
      Utilize cue-point data from After Effects to control the Flash content at runtime.
      11
    • 17. 12
    • 18. Best-Practices and Workflow
      Prep video content for Flash
      Remove small copy
      Avoid sub-pixel video objects
      Wrap video object in a MovieClip
      Crop video
      Avoid tilting or skewing the main video object in Flash
      Know when to use Flash animation or After Effects animation
      Save the compositing for After Effects
      Use RichFLV when dealing with FLV meta data
      File size, CPU processes, and optimize
      13
    • 19. 14
    • 20. Geo-Data based license plate
      What does this accomplish?
      How we do it:
      3D “fake out” using programmatic skewing from tracking data
      Automated distance blurring from coordinates
      15
    • 21. BasicMall advertising promotional video
      What does this accomplish?
      How we do it:
      3D “fake out” using programmatic skewing from tracking data
      16
    • 22. Broadcast content dynamic ads
      What does this accomplish?
      How we do it:
      3D “fake out” using programmatic skewing from tracking data
      17
    • 23. RotoMall advertising promotional video
      What does this accomplish?
      How we do it:
      3D “fake out” using programmatic skewing from tracking data
      Creating programmatic masks from rotoscope data
      18
    • 24. 19
    • 25. Pond 5 Gift Certificates
      (2) $100 Pond 5 Gift Certificate
      Tweet @Pond5 w/ #AE+Flash
      20
    • 26. Hand in your surveys to the room monitors
      One survey per session will be selected as a winner of an Adobe Press e-book or Video
      Introduction to Adobe Edge
      Web Design with Muse (code name) from Adobe
      Android App Development and Design: Learn by Video
      Winners will be notified via e-mail at the end of each day
      Turn in your surveys for a chance to WIN!
    • 27. Contact
      22
      Ian:
      @ianmclean
      ian@auricom.com
      John:
      @percival13
      info@johnpercival.org
    • 28. 23

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