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How To Use Autoresponders For Your Business
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How To Use Autoresponders For Your Business

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In this presentation, David Jenyns talks about using autoresponders for your business. He teaches about the techniques that you can maximise this constant sales machine. …

In this presentation, David Jenyns talks about using autoresponders for your business. He teaches about the techniques that you can maximise this constant sales machine.

You can visit http://www.melbourneseoservices.com/seo-quote-contact/seo-faqs/ for more of your internet marketing questions.

Published in: Business, Technology

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Transcript

  • 1. AUTORESPONDERS The Constant Sales Machine
  • 2. WHY CREATE A WHITE PAPER • Most people come and go • Trust is the biggest hurdle • Capture their email • Position yourself as an expert • Build the rapport • Law of reciprocity & micro commitment
  • 3. HOWTO CRAFT ONE • Get inside the client’s head - Barneys • It's about them, not you • The magic number 3, 5, 7 • Introduce your business at the end • Remember the call to action • e.g. Melbourne SEO Manifesto
  • 4. PROMOTETHE HECK OUT OF IT • Self hosted vs service • Use aweber.com / getresponse.com • Make them an offer • Get a nice graphic • Have a link to it on all pages / above the fold
  • 5. AUTOMATIC SALES MACHINE • Free report (day 1)! • Who we are (day 3) • Services we offer (day 6) • Can I help? (day 7) • Testimonials (day 10)
 • Good content (day 14) • Make them an offer (day 18) • Keep adding content
 (ever couple weeks) • Get 12 months worth
  • 6. EMAILSTHAT CONVERT • Multi modes: text, video, audio, pdf • Short and to the point • Conversational / personal tone • Write to a friend • Read it aloud and then re-read it • Optimise your landing page
  • 7. ANATOMY OF AN EMAIL • From • Subject: • Personalisation {firstname} • Link at the top, bottom and middle • Call to action • Using "=====" • 64 characters long
  • 8. EXAMPLE
  • 9. DATABASE GOLDMINE • Survey your list - trading database • 4 day cash machine - MFC launch • Product launches -TYTP launch • Affiliate promotion - OTM launch
  • 10. EXTRA BITS & PIECES • Meta-Formula.com example • List & Profits • Send out cards
  • 11. QUESTIONS