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Web Video Content Distribution

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This presentation will teach you about web video content distribution. David Jenyns shares his strategy in sharing his strategy of uploading his videos in YouTube and other platforms. He also pointed …

This presentation will teach you about web video content distribution. David Jenyns shares his strategy in sharing his strategy of uploading his videos in YouTube and other platforms. He also pointed out of placing your content in the right places.

Want to learn more about web videos and how to get them seen? Visit http://www.melbournevideoproduction.com.au/corporate-video-production/

Published in: Business, Technology, Design

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Transcript

  • 1. VIDEO DISTRIBUTION Maximum exposure, minimum work.
  • 2. YOUTUBE FACTS • YouTube #2 search engine (April 2010) - comScore • 28.1% of all searches in google network happened onYouTube (Dec 2009) - comScore • YouTube has x13 more traffic than Hulu #2 in the game • Default on smart phones (iPhone / Andriod) + iPad +TV • Do you see google results inYouTube? - universal search
  • 3. WHERETO SPENDYOURTIME? • 90% of your time should beYouTube • When to useVimeo.com andViddler.com and Amazon S3 • Remember what's the point? Get them back to your site
  • 4. EDIT CHANNEL • Username: brand name, keyword rich & professional (FreeYogaVideos) • Settings ==> Channel type ==> Director / Musician / Comedian / Guru / Reporter • Screenshot when you get awards • Theme & colors ==> Background image • Videos & playlists ==> Autoplay featured video • Edit your profile ==> Add URL • Tell them to subscribe
  • 5. ACCOUNT SETTINGS • Fill out all the detail you can • Profile ==> Change picture • Activity sharing ==> Facebook +Twitter • Know your demographics through insight
  • 6. UPLOADINGTOYOUTUBE • No automated software forYouTube • Know your avatar • Pick your keyword - more aggressive, broader keywords • https://ads.youtube.com/keyword_tool • Google free keyword tool • I like product names, industry leaders, news stories, product launches
  • 7. CRAFTINGYOUR POSTS • Search the term onYouTube • Copycating has double benefit
 (SEO + referrers) • Name your file the keyword? • Titles, descriptions, tags ! • Title • Copywriting is king • Deliver on what you promise • 4-6 words • Primary keyword
  • 8. CRAFTING - PART 2 • Description • Url @ start and end • Call to action • Primary and secondary ! • Tags • 3-6 keywords • Use quotes to group keywords • Research the competition Let’s give it a go...
  • 9. SEO FORYOUTUBE - LEVEL 1 • Embed on and link to with anchor text from: • Your high PR (turn off related videos) • Web2.0 network - windsordentist.posterous.com • Blog network
 www.theSEOmethod.com/ama
 www.theSEOmethod.com/linkvine
 www.theSEOmethod.com/portalfeeder • Link to youtube.com/user/<yourid>
  • 10. CREATEYOUR OWNVIDEO PAGES • Keyword research as normal • Titles, descriptions, keywords • Add content (maybe transcriptions) • Setup internal linking structure • Video sitemaps • www.freetradingsystems.org
  • 11. LEVEL 2VIDEO SEO • Example SEO spreadsheet • Target videos with views but not #1 • Using playlists - more tickets in the search engine lottery • Using yours + top videos
  • 12. INCREASED ENGAGEMENT • Email your own subscribers (embedding video in email?) • Positing bulletins • Comment + favourite + thumbs up (www.youtube.com/user/WHATTHEBUCKSHOW) • Video responses • Comment on others’ videos gives "do follow" links to your channel
  • 13. LEVEL 3VIDEO SEO • Check out the competition using Insight (referrers) • Buy or lease top viewedYouTube accounts • Become a partner • ads.youtube.com hasn't been that good for me • Syndicate Kahuna theSEOmethod.com/portal feeder
  • 14. BE A LITTLE DODGY? • Auto friend requests tubetoolbox.com • Auto play generators and/or paidtoclick.com • Don't re-encode and resubmit videos • Just put out good content
  • 15. PROOF INTHE PUDDING • Trading system #1 • Best stock broker #1 • Trading plan #1 • Achieve financial freedom #1 • Trading strategy #3
  • 16. TUBEMOGUL.COM • Non commercial or $500 a month • Higher stick rate • 7 sites verified - how we verify • Great back end stats
  • 17. .COM • Commercial intent ok • Lower stick rate • 7 sites verified • Average backend stats
  • 18. PRWEB.COM • Getting extra reach + good backlinks • Not that cheap $360 • GoogleVsYellow Pages
 
 • www.prweb.com/releases/google-vs-yellow-pages/04-06/prweb3838154.htm
  • 19. DON’TTELL ME... SHOW ME • Daryl Guppy • Endre Dobozy • Nicolas Darvas • MetaStock • TradeSim
  • 20. HOST ITYOURSELF • aws.amazon.com/s3/ + cloud front + www.ezs3.com • Wordpress - flv embed plugin
 (includes video sitemap creation) • FlowPlayer.org • One last thing... video PDFs + video email
 
 

  • 21. QUESTIONS

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