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Understanding Web Design and Usability
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Understanding Web Design and Usability

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In this presentation, David Jenyns talks about the importance of web design and usability. He points out that websites should not be about you but about your potential clients. He also explains that …

In this presentation, David Jenyns talks about the importance of web design and usability. He points out that websites should not be about you but about your potential clients. He also explains that each web page should have a unique purpose and target 1 keyword.

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Published in: Business, Technology

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Transcript

  • 1. WEBPAGE DESIGN + USABILITY It’s not an eff’n brochure.
  • 2. WHY HAVE A WEBSITE ? • To make sales online (e-commerce site) • It’s a digital sales person • To get the phone to ring • It’s a lead generation tool
  • 3. 1 PAGE = 1 PURPOSE • Every individual page of your website should have 1 purpose • A confused person doesn’t take action • Options = Confusion
  • 4. 1 PAGE = 1 KEYWORD • Each page should ‘target’ one specific keyword • Helps the rankings • Helps the conversions
  • 5. HELPTHEM PICK UPTHE PHONE... • Have a call to action on EVERY page ! • Make your phone number FINDABLE.
  • 6. IT’S ABOUT THEM NOTYOU • Talk about the results, services+ benefits: • No one really cares about your history and bio
  • 7. HOT SEATS Your Sites OR Competitors.
  • 8. WHY SPLITTEST ? Red button increased conversion by 21.4 % http://www.abtests.com
  • 9. WHY SPLITTEST ? Slight changes resulted in a 6.1% conversion increase http://www.abtests.com
  • 10. WHY SPLITTEST ? 65% Better Bounce With Prominent Holiday Message http://www.abtests.com
  • 11. HOWTO SPLITTEST • Google Analytics • Google Website Optimiser
  • 12. GOOGLE ANALYTICS Let’s Play