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You may have already read case studies that demonstrate the power of online video marketing. The Old Spice commercials, for example (www.oldspice.com/videos/), are reputed to have doubled product sales. However, it isn’t necessary to create something as glossy and ambitious as those produced by multi-million dollar campaigns. Online video works primarily because people like to do business with a person, rather than a faceless corporation. Using video to put a face on your website allows you to add personality to your business, and the process is far easier than you think.
Check out my presentation on how to best use YouTube marketing for small business. And then check us out at http://www.melbournevideoproduction.com.au