Whitehat SEO Strategies That Work From Melbourne SEO Services


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It’s impossible to understate the importance of ranking well in Google. It’s a huge source of traffic, obviously, but you also shouldn’t underestimate the credibility that comes with being able to say that you’re ranked number one on Google for a search term that’s relevant to your business.

As with much of online marketing the perceived complexity of search engine optimisation (SEO), along with the presumed high level of competition, discourages many businesses from tackling this area. This is to your advantage. Although SEO can be a deep subject, the basics are simple and, especially in the local search arena, because many businesses are doing little or no business website SEO work there is the potential for you to dominate in short order.

In this short presentation you'll discover whitehat strategies you can use to get your website found online. And if it all sounds like too much hard work you can let us do the work for you ;) www.melbourneSEOservices.com

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Whitehat SEO Strategies That Work From Melbourne SEO Services

  1. 1. SEO Crusher Google Domination Made Easy
  2. 2. WHY IS IT SO IMPORTANT? Google VS Yellow Pages If you can’t view the video, please click here.
  3. 3. HOW GOOGLE WORKS It’s one big popularity contest.
  4. 4. Google’s algorithm: Created based on the way research reports gained within a community. What gives Report A more weight than the 500 other research reports? Report A Aim of the Game: Report B To get people to reference your website on their websites.
  5. 5. KEYWORD TARGETS Target the right keywords. Browsing Phrase VS Buying Phrase
  6. 6. Who is your avatar? When you understand your avatar, you understand the keywords you’re targeting and, eventually, find the people who are looking to buy your products. Get inside the mind of the searcher. What are they searching for just before they find you? Think about where they are in the buying cycle. best cameras 2013 eggs benedict recipes
  7. 7. BUILDING YOUR KEYWORDS How? Start by identifying your top products & services. Target the best keywords & add area modifiers This will let you rank easily as the competition isn’t there and the people are ready to buy. Use keyword tools. Some best examples include Google Keyword Tool & Market Samurai.
  9. 9. ON-PAGE SEO On-Page SEO: making sure your keywords are on the right places.
  10. 10. Keywords Variations Rule #1: Optimize one page for one keyword & 2-3 variations.
  11. 11. Rule #2 Put the keyword in specific places: A. Once, in the Title Tag B. 1-2x in the Meta Description C. A few times in the content - minimum # of words: 300 - keyword density: 3 keywords per 500 words D. H1 Tag, Bold, Italics, Image Tags E. Web URL - domain.com/keyword.html
  12. 12. REPLICATE NATURE Google’s objective: to make sure they serve the most relevant results to the end user. If it thinks you’re gaming the search engines, it’s not going to want to put you up the top. What you need to do is to replicate what happens in nature.
  13. 13. Send backlinks: >to your home page + deep pages >from a variety of sources >with a variety of anchor text Build links over time. For the link-building to happen naturally, it needs to grow over time.
  14. 14. A PLAN OF ATTACK
  15. 15. DIRECTORIES To-do: Why? It’s a very automated way to > Submit to +300 directories & PR1 > Vary the links you submit back to build a whole bunch of backlinks where you can have the URL as your your website > Drip the submissions over time anchor text. Example: www.daveapproved.com/directorymaximizer
  16. 16. ARTICLE DIRECTORIES Among the popular ones: > EZINERARTICLES.COM > GOARTICLES.COM To-do: > Select +10 of your best - ongoing 1 per week > Link to your home & deep pages Example: http://ezinearticles.com/?expert=David_Jenyns
  17. 17. BLOG COMMENTS Building backlinks from anywhere that you can get them is always a good idea. To-do: > 15 posts (ongoing 5 per week) > Use Google Alerts > Search on blogsearch.google.com
  18. 18. BLOG NETWORKS A group of blogs you can post articles to. This will turn you into an expert in your niche. Authority is shaped up because you’re now building links to promote your website. To-do: > Link to your site + Ezine + Youtube - 1 per week > AMA: www. daveapproved.com/AMA
  19. 19. WHO DO YOU KNOW? Get in touch With clients who are getting good results with you, suppliers, charities, and friends who run websites, as well.
  20. 20. NEXT LEVEL SEO
  21. 21. NEXT LEVEL SEO Document stuff as best as you can. Above: a spreadsheet sample, which logs the different pages on a website, the keywords being targeted, Ezine articles,YouTube videos, etc.
  22. 22. EVERYTHING YOU NEED The SEO Method 2.0 “One Method To Outrank Them All”
  23. 23. ACTION PLAN Select your keywords & optimize Build links to the pages you want ranked. Keep building more pages & links. Visit: www.DaveApproved.com
  24. 24. Want to learn more about how Google can boost your business? Visit: www.melbourneSEOservices.com