Welcome to Emerging and Social Media, ADPR4300 (Session 1)
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Welcome to Emerging and Social Media, ADPR4300 (Session 1)

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Marquette University, Emerging and Social Media (ADPR4300) ...

Marquette University, Emerging and Social Media (ADPR4300)

Welcome to our first session. This class will explore the usage of social media across multiple marketing disciplines and a variety of channels.

Social media is so much more than just a campaign or a technology. Social media represents an opportunity for brands and organizations to strengthen their relationships with prospects and customers.

For more about the course please visit:
http://www.jenders.com/adpr4300

Thank you,
Dennis Jenders

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Welcome to Emerging and Social Media, ADPR4300 (Session 1) Welcome to Emerging and Social Media, ADPR4300 (Session 1) Presentation Transcript

  • SOCIAL + EMERGING MEDIA MARQUETTE UNIVERSITY / FALL 2013 / #ADPR4300
  • AGENDA 01 WELCOME 02 COURSE INTRODUCTION 03 THE STATE OF SOCIAL MEDIA 04 ASSIGNMENT(S) 05 QUESTIONS
  • LETS GET SOCIAL... WELCOME TO #ADPR4300
  • 4 WELCOME TO #ADPR4300 WHO AM I? MY CAREER SO FAR In short, it has taken a lot of twist and turns since I started at Marquette University. + Go through PDFs and decide which ones should be moved to a static html page or to a content hub/blog. + Ex: the Emergency Power Plan Workbook has a vast amount of valuable information - tables, figures, and data that should be highlighted.
  • 5 WELCOME TO #ADPR4300 WHO AM I? MY CAREER SO FAR In short, it has taken a lot of twist and turns since I started at Marquette University. + Go through PDFs and decide which ones should be moved to a static html page or to a content hub/blog. + Ex: the Emergency Power Plan Workbook has a vast amount of valuable information - tables, figures, and data that should be highlighted. I AM A FAN OF THE OLD SCHOOL. BLUE COLLAR, HARD WORK AND GREAT RAP MUSIC.
  • 6 WELCOME TO #ADPR4300 WHO AM I? WHO AM I + HOW I GOT HERE In short, it has taken a lot of twist and turns since I started at Marquette University. + Seven years at the Milwaukee Journal Sentinel. + Short amount of time on the corporate side. + Two years at Hanson Dodge Creative. + More than five years at Laughlin Constable. + Fourth semester here at Marquette. WHAT ELSE? + President-elect of MIMA. + Photography keeps me creative. + Loves the Brewers (ugh), (GO) Packers, gadgets, philosophy and anything else that gets me thinking.
  • 7 WELCOME TO #ADPR4300 CONTACTING ME I can be busy, very busy. Some weeks I don’t even have time to talk to family and friends. That said, I will try to get back to everyone as quickly as I can. Personal + Web: http://www.jenders.com + E-Mail: dennis@jenders.com + Twitter: @djenders + Cell: 414-759-6311 Work + Web: http://www.laughlin.com + E-Mail: djenders@laughlin.com + Office: 414-270-7178 Marquette + E-Mail: dennis.jenders@marquette.edu I typically do not have office hours, but am available to meet. Option 1: I will always try to leave time in class to have a discussion. Option 2: Lets find some time before or after class to chat. Option 3: The early bird gets the worm, more than happy to meet for coffee.
  • WHAT TO EXPECT, AND WHAT I EXPECT THIS SEMESTER COURSE INTRODUCTION
  • 9 COURSE INTRODUCTION WHAT I EXPECT THIS SEMESTER SETTING EXPECTATION FOR THE COURSE Attend class regularly, participate frequently, leverage the knowledge and experience the guests and I share, come to class with questions and help me make this course even better. + We are all adults and should behave as adults. + Attend class regularly, participate frequently. + Take advantage. I mean it. Leverage the knowledge and experience the guest speakers and I have to share. + Come to class with questions. + I value feedback, positive or otherwise. Help me make this course even better. + It’s not a lecture, it is a conversation. + But I do expect your attention. + This room is in the basement. It is dingy, it needs some excitement. 
  • 10
  • 11 ARETHA CAN SING, AND GIVES GREAT ADVICE. SHOW RESPECT, AND ALWAYS THINK
  • 12 COURSE INTRODUCTION WHAT TO EXPECT THIS SEMESTER LOOKING AT THE SYLLABUS + SCHEDULE What can you expect this semester? How will this class apply to your time here at Marquette and your profession in the near future? + Explore the impact of social media. + Study it’s application in marketing, advertising and public relations. + Build a firm foundation and understanding of the core concepts, channels strategies and tactics to successfully use social media. + What about grading... AT THE END OF THE SEMESTER... + Will have a developed a social media strategy for a local business / organization. + Will have an understanding of how social media can stand on its own, or integrated into other campaigns + strategies. + Will have a very strong, personal digital presence. + Will have had the opportunity to network with local companies and leaders.  
  • 13 COURSE INTRODUCTION WHAT TO EXPECT THIS SEMESTER SOCIAL MEDIA HAPPENS IN REAL-TIME That means that the course syllabus and schedule may change a bit. Occasionally guest speakers need to reschedule, a new network is born or a great campaign is executed. + Occasionally we will use our remaining time to discuss key events happening in the world of social media or examples and case studies of companies doing things well, or horribly wrong. + If you are interested in a specific topic or happening feel free to e-mail me prior to class and we can work it into the conversation. 
  • 14      01 NETWORKS 02 ENGAGEMENT 03 STRATEGY 04 MONITORING 05 MEASUREMENT COURSE INTRODUCTION WHAT TO EXPECT THIS SEMESTER FIRST HALF OF THE SEMESTER SECOND HALF OF THE SEMESTER
  • A LOT HAS CHANGED, IN VERY LITTLE TIME THE STATE OF SOCIAL MEDIA
  • 16
  • 17 SOCIAL MEDIA REALLY HAS CHANGED EVERYTHING
  • 18 “It is not the strongest of the species that survives; nor the most intelligent that survives. It is the one that is most adaptable to change.”
  • 19 SOCIAL MEDIA ISN’T A CAMPAIGN, OR A NETWORK, IT IS A RELATIONSHIP
  • 20 THE STATE OF SOCIAL MEDIA SOCIAL MEDIA REALLY HAS CHANGED EVERYTHING 01 BROADCAST ONE-WAY    02 INTERNET TWO-WAY   03 SOCIAL MEDIA MULTI-WAY 
  • 21
  • 22 SOCIAL MEDIA IS A LOT LIKE A COCKTAIL PARTY
  • 23 THE STATE OF SOCIAL MEDIA A LOOK AT THE NETWORKS 0 300 600 900 1200 Facebook YouTube Google+ LinkedIn Tumblr Twitter Instagram Flickr Pinterest Reddit Wordpress SlideShare Foursquare MySpace StumbleUpon 2533335066707087 130 200216238 343 1,000 1,150 MONTHLY ACTIVE USERS (MILLIONS) Source: August 2013, http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
  • 24 THE STATE OF SOCIAL MEDIA NETWORKS: FACEBOOK Over 1.1 billion active users. More than half of them access it via mobile and 33% use it as their primary means to connect. 80% of Facebook users prefer to connect with a brand via the Facebook platform. More than 20% of online buyers found Facebook pages “influential” or “extremely influential,” when making purchase decisions. Facebook users share more than 500 million photos a day.     FACEBOOK
  • 25 THE STATE OF SOCIAL MEDIA NETWORKS: FACEBOOK Over 1.1 billion active users. More than half of them access it via mobile and 33% use it as their primary means to connect. 80% of Facebook users prefer to connect with a brand via the Facebook platform. More than 20% of online buyers found Facebook pages “influential” or “extremely influential,” when making purchase decisions. Facebook users share more than 500 million photos a day.     FACEBOOK EVERY SECOND ON THE INTERNET THERE ARE: 52,083 LIKES
  • 26 THE STATE OF SOCIAL MEDIA NETWORKS: TWITTER 30% of Twitter users are in the U.S. and more than 86% of B2B consumers use the platform. Twitter is the go-to platform for breaking news and real-time information. The world learned about the passing of Whitney Houston 27 mins before traditional news sources. Twitter processes more than 1.6 billion searches per day and rivals Google / YouTube as a major search engine. Of Twitter users surveyed, nearly 40% said they’ve received news they would not have found elsewhere.     TWITTER
  • 27 THE STATE OF SOCIAL MEDIA NETWORKS: TWITTER 30% of Twitter users are in the U.S. and more than 86% of B2B consumers use the platform. Twitter is the go-to platform for breaking news and real-time information. The world learned about the passing of Whitney Houston 27 mins before traditional news sources. Twitter processes more than 1.6 billion searches per day and rivals Google / YouTube as a major search engine. Of Twitter users surveyed, nearly 40% said they’ve received news they would not have found elsewhere.     TWITTER EVERY SECOND ON THE INTERNET THERE ARE: 3,935 TWEETS
  • 28 THE STATE OF SOCIAL MEDIA NETWORKS: YOUTUBE More than 1 billion users visit YouTube each month and watch more than 6 million hours of video. More than 100 hours of video are uploaded to YouTube every minute. Google provides YouTube videos within search results and drives more than 25% of the site’s traffic and viewership. Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day.     YOUTUBE
  • 29 THE STATE OF SOCIAL MEDIA NETWORKS: YOUTUBE More than 1 billion users visit YouTube each month and watch more than 6 million hours of video. More than 100 hours of video are uploaded to YouTube every minute. Google provides YouTube videos within search results and drives more than 25% of the site’s traffic and viewership. Mobile makes up more than 25% of YouTube's global watch time, more than one billion views a day.     YOUTUBE EVERY SECOND ON THE INTERNET THERE ARE: 46,333 VIEWS
  • 30 THE STATE OF SOCIAL MEDIA NETWORKS: INSTAGRAM As of August 2013, the service has more than 130 million active users, nearly 50% reside in the U.S. (and their mobile) More than 16 billion photos have been shared on the platform and more than 45 million more are posted each day. There are 8,500 likes per second on Instagram and over 1,000 comments are made per second.    INSTAGRAM
  • 31 THE STATE OF SOCIAL MEDIA NETWORKS: INSTAGRAM As of August 2013, the service has more than 130 million active users, nearly 50% reside in the U.S. (and their mobile) More than 16 billion photos have been shared on the platform and more than 45 million more are posted each day. There are 8,500 likes per second on Instagram and over 1,000 comments are made per second.    INSTAGRAM EVERY SECOND ON THE INTERNET THERE ARE: 463 PHOTOS
  • 32 THE STATE OF SOCIAL MEDIA NETWORKS: PINTEREST Women still constitute 80% of Pinterest users and data shows nearly 6 out of 10 users are women, aged 25-44. 25% of all female internet users in the U.S. use Pinterest, compared to just 5% male web users. Pinterest and Tumblr are among the “stickiest” social media sites, each accounting for, on average, 89 minutes of time spent per month per user. Over 80% of pins are repins of existing content on the site.     PINTEREST
  •  TUMBLR 33 THE STATE OF SOCIAL MEDIA NETWORKS: TUMBLR As of August 2013, Tumblr has over 130 million blogs and nearly 60 billion posts. Pinterest and Tumblr are among the “stickiest” social media sites, each accounting for, on average, 89 minutes of time spent per month per user. Hispanics and African-Americans make up 29% of Tumblr’s audience, and 19% of the visitors are Hispanic which is is almost twice the Internet average.  
  •  TUMBLR 34 THE STATE OF SOCIAL MEDIA NETWORKS: TUMBLR As of August 2013, Tumblr has over 130 million blogs and nearly 60 billion posts. Pinterest and Tumblr are among the “stickiest” social media sites, each accounting for, on average, 89 minutes of time spent per month per user. Hispanics and African-Americans make up 29% of Tumblr’s audience, and 19% of the visitors are Hispanic which is is almost twice the Internet average.   EVERY SECOND ON THE INTERNET THERE ARE: 833 POSTS
  • 35 THE STATE OF SOCIAL MEDIA NETWORKS: BLOGS A blog provides an easily updated platform for branded content. Wordpress powers nearly 70 million blogs worldwide. Frequently updated content results in favorable links in the major search engines and gives consumers a reason to return. Developing branded or user-generated content within the blog will drive increased traffic from organic search results. Google favors sites built on speed and assigns authority based on the author which will benefit your brand in SERPs.     BLOGS
  • 36 10 YEARS AGO SKYPE, FACEBOOK, YOUTUBE, REDDIT, TWITTER, TUMBLR, DROPBOX, AND INSTAGRAM DIDN'T EXIST. 20 YEARS AGO THERE WERE ONLY 130 WEBSITES TOTAL, GOOGLE WASN'T EVEN AROUND YET, AND YOU HAD TO PAY FOR AN EMAIL ACCOUNT THROUGH AN ISP. 30 YEARS AGO THERE WAS NO INTERNET.
  • 37
  • 38 SEARCH IS SOCIAL, RELEVANT AND PERSONALIZED
  • 39 THE STATE OF SOCIAL MEDIA SEARCH IS SOCIAL 0 20 40 60 80 100 Google Twitter Bing Yahoo 22.7 28.7 48 100 NETWORK SEARCHES PER MONTH (BILLIONS)
  • 40 THE STATE OF SOCIAL MEDIA SEARCH IS SOCIAL Social media continues to influence how we search, as well as traditional search results. + YouTube is the 2nd largest search engine and should contain brand related, and user-generated, content.
  • 41 THE STATE OF SOCIAL MEDIA SEARCH IS SOCIAL Social media continues to influence how we search, as well as traditional search results. + YouTube is the 2nd largest search engine and should contain brand related, and user-generated, content. + Twitter provides a great opportunity to search for content, news, or ask questions.
  • 42 THE STATE OF SOCIAL MEDIA SEARCH IS SOCIAL Social media continues to influence how we search, as well as traditional search results. + YouTube is the 2nd largest search engine and should contain brand related, and user-generated, content. + Twitter provides a great opportunity to search for content, news, or ask questions. + Search engines are personalizing results based on your social graph. The content is trusted and acts as a personal recommendation.
  • 43
  • 44 THE STATE OF SOCIAL MEDIA SOCIAL IS MOBILE
  • 45 THE STATE OF SOCIAL MEDIA SOCIAL IS MOBILE MOBILE IS SOCIAL, WHERE WE START AND END OUR DAYS
  • 46 THE STATE OF SOCIAL MEDIA SOCIAL IS MOBILE All Mobile 0 400 800 1,200 MONTHLY ACTIVE FACEBOOK USERS (MILLIONS) 1.15 BILLION 819 MILLION Source: June 2013, http://newsroom.fb.com/Key-Facts
  • 47 THE STATE OF SOCIAL MEDIA SOCIAL IS MOBILE Move beyond marketing and encourage customers to share and commemorate their experience. + Consumers create content that influence their friends, family, and networks. + Upload photos, and share them across popular social networks. + Tag, pin, share the best content with your communities - giving proper attribution. + Explore networks like Foursquare and Yelp for local connections and opportunities.
  • AUGUST 26, 2013 ASSIGNMENT(S)
  • 49 ASSIGNMENTS DUE BY AUGUST 28, 2013 SIGN-UP FOR TWITTER Some of you may already have an account, some of you may not. Either way, everyone will need to have a public, personal account on Twitter for this class. + Create you Twitter account, tweet at me with #ADPR4300 hashtag. + Follow people (@MarquetteU, @DJenders, classmates). + Make sure your profile is public, create a bio, customize look / feel. CLASS SURVEY + OTHER ASSIGNMENTS + Complete the class survey that is on D2L. + Check D2L for required readings. + Become an early adopter...  
  • 50
  • LETS TALK... CLASS DISCUSSION + QUESTIONS