How can you integrate social media into your existing marketing plan? Social media marketing gives you the ability to move from just broadcasting a message to actually having a dialogue with your customers.
This presentation was given on March 6, 2012 at the Wisconsin Governor's Conference on Tourism (WIGCOT).
Dennis Jenders is the VP of Digital + Communication Strategy at Laughlin Constable, a full service agency with offices in Chicago, Milwaukee, and New York City.
To learn more about social media in the travel and tourism industry, please find Dennis on Twitter (@DJenders) or e-mail him (information of page four of the slideshow)