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ADPR4300 - Session 2 - Spring 2012
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ADPR4300 - Session 2 - Spring 2012

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  • 1. EMERGING AND SOCIALMEDIA IN THE MARKETPLACEMARQUETTE UNIVERSITY / SPRING 2012 / #ADPR4300
  • 2. THOUGHTS FROM LAST WEEK DEVELOPING A CONTENT STRATEGYAGENDA / / CLASS DISCUSSION CASE STUDY ASSIGNMENT QUESTIONS 2
  • 3. THOUGHTS FROM LASTWEEK’S ASSIGNMENTBLOG ENTRIES FROM AUGIE RAY 3
  • 4. DEVELOPING ACONTENT STRATEGYBLOG AND SOCIAL ARE IMPORTANT COMPONENTS 4
  • 5. CONTENT STRATEGY MEDIA LOCAL WEB SITES / MOBILE E-MAIL SOCIAL
  • 6. CONTENT STRATEGY • Business Objectives • What are the primary business objectives? • What channels do your consumers primarily use? • Developing a Platform • What channels will we be active in? • Do we have content to support them? • How do they work together? • Telling a Story • Duplicate content is frowned upon. • Search engines, especially Google, like fresh content. • Where do you need to be found? Where do you want to be found? 6
  • 7. CONTENT STRATEGY WEB TUMBLR 500PX SYNDICATED TWITTER 7
  • 8. CLASS DISCUSSIONWHAT WORKS, WHAT DOESN’T 8
  • 9. CASE STUDYWISCONSIN DEPARTMENT OF TOURISM 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. CASE STUDY IN MO M E N T MOB ILE SHO RT-T ER M SOC IAL LO NG-T E RM E- MAIL LO NG-T E RM W EB 16
  • 17. ASSIGNMENTJANUARY 23, 2012 17
  • 18. ASSIGNMENT • Create a Blog on Wordpress • Requirements include setting up widgets. • Send me an e-mail with a link to your blog. • Will create a list on D2L. • Submit Questions for Augie Ray: • Questions are due by EOD (end of day) Thursday • Required Readings: • How to Choose Categories for Your Blog • Technorati State of the Blogosphere 18
  • 19. QUESTIONS 19