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ADPR4300 - Session 6 - Spring 2012
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ADPR4300 - Session 6 - Spring 2012

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ADPR4300 - Session 6 - Spring 2012 ADPR4300 - Session 6 - Spring 2012 Presentation Transcript

  • EMERGING AND SOCIALMEDIA IN THE MARKETPLACEMARQUETTE UNIVERSITY / SPRING 2012 / #ADPR4300
  • RE: GUEST SPEAKERS RE: BLOG ASSIGNMENTAGENDA / / SOCIAL BOOKMARKING SOCIAL SHARING CLASS DISCUSSION QUESTIONS 2
  • RE: GUEST SPEAKERSAUGIE RAY + TIM CIGELSKE, ANY QUESTIONS? 3
  • AUGIE RAY AND THE POSTMETHODOLOGY 4
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  • TIM CIGELSKE ONNO WRONG WAY TO USESOCIAL MEDIA 6
  • WHO HAS SIGNED UPFOR KLOUT? 7
  • RE: BLOG ASSIGNMENTANY QUESTIONS? DON’T FORGET TO READ / COMMENT ON BLOGS. 8
  • SOCIAL BOOKMARKINGORGANIZE, CATALOG AND SAVE LINKS ACROSS THE WEB 9
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  • SOCIAL NEWS SITESRANKING THE BEST NEWS AND BLOGS ACROSS THE WEB 16
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  • SOCIAL SHARINGORGANIZE, CATALOG AND SAVE LINKS ACROSS THE WEB 25
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  • CASE STUDYCOCA COLA + TUMBLR 36
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  • CASE STUDYCOCA-COLA + TUMBLR • Lisa Roebuck, senior integrated communications manager for the Coca-Cola Company, says in addition to original Coca-Cola-inspired content like photos, gifs and past ads, Coca-Cola plans to share content via re-blogging, including "positive, fun content" from within the Tumblr community. Images include Coke bottles on a fence in a field and a high-heeled shoe emblazoned with the Coke logo. • More than 11 million teen bloggers spend an average of 37 minutes on Tumblr, says Roebuck, adding much of their activity is around happiness and positivity. "Coke can fuel that by adding and sharing happiness thats unique to the brand while remaining appealing to a younger audience," she says. 38
  • CLASS DISCUSSION#SUPERBOWL, #BRANDBOWL, #PUPPYBOWL 39
  • ASSIGNMENTFEBRUARY 6, 2012 40
  • ASSIGNMENTFebruary 6, 2012 • Blog Assignment • Read class members’ blogs. • Comment on at least two different blog entries. • Share on D2L. • Sarah Van Elzen • Share questions on Facebook marketing on D2L, EOD Thursday. • Networks • Sign-up for Klout. • Readings • Check D2L for appropriate links. 41
  • QUESTIONS 42