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ADPR4300 - Session 1 - Spring 2012
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ADPR4300 - Session 1 - Spring 2012

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ADPR 4300 - Session 1
January 18, 2012

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  • 1. EMERGING AND SOCIALMEDIA IN THE MARKETPLACEMARQUETTE UNIVERSITY / SPRING 2012 / #ADPR4300
  • 2. INTRODUCTIONS THE SOCIAL MEDIA REVOLUTIONAGENDA / / COURSE INTRODUCTION ASSIGNMENT QUESTIONS 2
  • 3. INTRODUCTIONSLETS GET SOCIAL 3
  • 4. INTRODUCTIONSA little bit about myself first... • Work for Laughlin Constable • Offices in Chicago, Milwaukee and New York City. • What are the best ways to reach me? • E-mail: dennis.jenders@mu.edu • Twitter: @djenders • Cell Phone: (414) 759-6311 • Work Office: (414) 270-7178 • Office Hours • E-mail me and we’ll setup an appointment 4
  • 5. INTRODUCTIONS Social media is about being social. • Do you own a smartphone? • If so, what kind of device (Android, iPhone, Blackberry). • What social networks do you frequently use? • Facebook, Twitter, Foursquare, Yelp, etc. • Share something personal. • Something funny, a nickname, an embarrassing moment on campus. 5
  • 6. THE SOCIAL MEDIAREVOLUTIONSocial media can be described as an emerging set of media channels and technologies thathave substantially changed the way individuals, communities and companies communicate. 6
  • 7. 7
  • 8. COURSE INTRODUCTIONWHAT TO EXPECT THIS SEMESTER 8
  • 9. COURSE INTRODUCTION Lets set our expectations for the course. • Be responsible and display respect. 9
  • 10. COURSE INTRODUCTION Lets set our expectations for the course. • Be responsible and display respect. • Consider the media channels we are using, and think twice before posting something embarrassing. 10
  • 11. COURSE INTRODUCTION Lets set our expectations for the course. • Be responsible and display respect. • Consider the media channels we are using, and think twice before posting something embarrassing. • It’s not a lecture, it is a conversation. 11
  • 12. COURSE INTRODUCTION Lets set our expectations for the course. • Be responsible and display respect. • Consider the media channels we are using, and think twice before posting something embarrassing. • It’s not a lecture, it is a conversation. • Grading. 12
  • 13. COURSE INTRODUCTION Looking at the Syllabus... • Explore the impact of social media. • Study it’s application in marketing, advertising and public relations. • Build a firm foundation and understanding of the core concepts, channels strategies and tactics to successfully use social media as part of an overall marketing plan. 13
  • 14. COURSE INTRODUCTION Keeping your attention: • We will break the class up into three 20 minute sessions: • Session 1: Talk about the core concepts related to the topic. 14
  • 15. COURSE INTRODUCTION Keeping your attention: • We will break the class up into three 20 minute sessions: • Session 1: Talk about the core concepts related to the topic. • Session 2: Discussion and understanding. 15
  • 16. COURSE INTRODUCTION Keeping your attention: • We will break the class up into three 20 minute sessions: • Session 1: Talk about the core concepts related to the topic. • Session 2: Discussion and understanding. • Session 3: Case study and key takeaways. 16
  • 17. COURSE INTRODUCTION Keeping your attention: • We will break the class up into three 20 minute sessions: • Session 1: Talk about the core concepts related to the topic. • Session 2: Discussion and understanding. • Session 3: Case study and key takeaways. • If time permits we will use the last 15 minutes to address any questions the class may have. 17
  • 18. COURSE INTRODUCTION Social media happens in real time. • Occasionally we will use our remaining time to discuss key events happening in the world of social media or examples and case studies of companies doing things well, or horribly wrong. • If you are interested in a specific topic or happening feel free to e-mail me prior to class and we can work it into the conversation. 18
  • 19. ASSIGNMENT 19
  • 20. ASSIGNMENTHomework before our next class: • Sign-up for Twitter • Think about branding, write a description, upload a profile picture. • Consider customizing look and feel. • Follow people (@MarquetteU, @DJenders, @AugieRay, classmates). • Explore use of #hashtags, sharing media, trending topics. • Make sure your profile is public. • Send me an e-mail with a link to your profile by EOD Sunday. • Become early adopters • Discover Foursquare, Instagram, Wordpress, and LinkedIn • Required readings from Augie Ray • Social Media Marketing is Broken • Four Ways to Fix Social Media Marketing 20
  • 21. 21
  • 22. QUESTIONS 22