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Personal selling

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personal selling by deepak and groups iipm

personal selling by deepak and groups iipm

Published in: Business, Technology

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  • 1. What is personal selling???? Selling through sales force or sales representatives. Face-to-face activity with the purpose of making sales. Oral communication with potential buyers of a product with the intention of making a sale.
  • 2. Handout...Toyota Calling InJapans Car MarketHalf of cars are sold door-to-door. This is shrinking due toenvironmental changes.Toyota has more than 100,000door-to-door sales people.
  • 3. Aspect of personal selling @salesmanship Salesmanship deals with approaches like: Passive ordertaker Active ordergetter
  • 4. For Active ordergetter there are two @pproaches Sales oriented approach Customer oriented approach
  • 5. Steps in sales process……. . Prospecting and qualifying
  • 6. Steps in sales process……. Pre-approach
  • 7. Steps in sales process…. . Approach
  • 8. Steps in sales process…. Presentation and demonstration
  • 9. Steps in sales process… Handling objection
  • 10. Steps in sales process.. Closing the sales
  • 11. Steps in sales process Follow up
  • 12. In the US, 14 million peopleare employed in salespositions.
  • 13. Advantages of personalselling
  • 14. Advantages of personalselling Relatively high degree of personal attention. Sales message can be customised . Respond directly and promptly. Product information. Demonstrate the product. Build good long-term relationships.
  • 15. Many advantages to personal selling,why do more businesses not maintain adirect salesforce????????????????????
  • 16. Disadvantages of personalselling Cost of employing a sales force. One customer at a time. Not a cost-effective way.
  • 17. Remember! One SatisfiedCustomer
  • 18. @lways SENDS 10-New Customers!
  • 19. THANK YOU  Subham  Sanchit  Deepak