About Exide Industries

1. EXIDE INDUSTRIES

2. COMPANY PROFILE
 BEGAN AS Associated Battery Makers (Eastern) Ltd .
 Named as Exide Industries Ltd in 1995
Headquartered in Kolkata and offices spread out across all major cities in the
country.
 Leading manufacturer of storage batteries.
 Manufactures high-end submarine batteries.
 Leading manufacturer of lead acid batteries in India and South Asia.

4. The Firm & Its Business
Experiencing humongous growth in last couple of years.
Market share 65% -Replacement battery segment.
35% -Industrial battery segment.
 Major revenue stream Automotive sector- 62%
Industrial sector- 37%
Growing fast in invertor segment - acute power shortage across the
country.

5. What went wrong ???
Suppressed margins.
Average growth in auto and industry.
Weak economic indicators.
High cost of raw materials(20%).
PEG ratio at close to 2 .
Selling an old battery .
Sharp depreciation in rupee negates fall in lead prices.

6. Diverting from the “KING”
 Poor after sales service -dealer and customer
dissatisfaction.
 Very LOW Battery BACK UP.
 BATTERY PROBLEM
 WARRANTY CLAIM
 Battery is under warranty still they are not repairing it

8. BALANCE SHEET

10. MEASURES TO OVERCOME
Reins in costs to lift performance.
Satisfaction to customer .
Price of lead, a key raw material
Until there is some respite in the falling rupee .
Factors (mainly policy and liberalization) would impact this sector.
Auto and overall industry .

11. THANKS
BY: DEEPAK JHA