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Social media for business

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Social media for business - A quick guide to best practice.

Social media for business - A quick guide to best practice.

Published in Marketing , Technology , Business
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  • Many years ago, people used to gather in town squares, discuss their lives, purchases, work etc. The town crier used to be the man to tell them what was going on and ‘ head to the blacksmith for offers ! ‘These days people gather on social media. We need to be the town criers , deliver our message , our brand to social media. With GLOBAL REACH
  • So what types of content are needed as part of a social media strategy ?
  • Industry

Transcript

  • 1. social media for business by danny williams twitter: @digital_danny
  • 2. “ A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. “ Proctor and Gamble CEO “Our head of social media is the customer” McDonalds spokesman
  • 3. who is social media for? • Social media used to be for the kids! • Today, huge brands are embracing social media:
  • 4. the numbers • • • • • Facebook – 1.26 BILLION users Twitter – 500 MILLION users Google+ - 343 MILLION users LinkedIn – 238 MILLION users Flickr – 87 MILLION users with 8 BILLION photos uploaded
  • 5. the digital town square…
  • 6. The town square • many years ago, people used to gather in town squares, discuss their lives, purchases, work etc. • the town crier used to be the man to tell them what was going on and „” head to the blacksmith for offers !” • these days people gather on social media. you need to be the town criers , deliver our message , our brand to social media. With GLOBAL REACH
  • 7. If this is where the people are, this is where your town crier needs to be. where your message needs to be.
  • 8. Benefits of social media
  • 9. what are the benefits? • Cheap! • Build relationships / Networks • Lead generation • Bring together a community of interest • Establish industry credibility • Drive information • Improve SEO ( Search engine optimisation)
  • 10. social media and SEO • Facebook posts and Google+ posts are indexed by Google search engines • Social signals, brand signals are all indexed. • Questions and answers – Google is leaning towards more question based listings - this is down to voice searches on tablets and mobile devices.
  • 11. most importantly… social media is a tactic in your marketing strategy
  • 12. engagement
  • 13. how to engage on social media • People are on the internet for 2 reasons: 1. To be entertained 2. To solve a problem And quickly! Your business is in business to solve other people‟s problems.
  • 14. Elee & garth
  • 15. nope, not these two.. +
  • 16. this ELEE and GARTH! Engage Listen Educate Entertain Gratuity Accountability Reciprocity Transparency Honesty
  • 17. social media essentials • Social media guidelines for all • Social media strategy – Clear outcomes – Clear content and delivery strategy • Automation (to be used sparingly) • Service 1st – How can you help others • Earn the right to promote
  • 18. content and delivery
  • 19. without great content there is NO POINT in engaging in social activity.
  • 20. content types • Advanced content – manuals, video instructions etc • Blog / website content • Videos / webinars / from the MD • Images / infographics • Plugins / apps • Press releases
  • 21. content strategy • • • • • • Look at a strategy / plan Identify campaign approach (deliverables) Conversation – personal Other‟s content (retweets / shares) Client news and activity Timely news and industry news.
  • 22. what content should be distributed? Company content Industry specific content Conversation
  • 23. content distribution • This should be consistent across all channels with key messages and objectives • Audience relevant Whilst remembering to: • Be informative • Provide feedback • Provide support
  • 24. end result?
  • 25. you are on the right track to building audience relevant, valuable content and placing it in the direct line of the target market