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Social media quick start
 

Social media quick start

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DJ Chuang presenting at Mission OC roundtable for church planters 2/21/13

DJ Chuang presenting at Mission OC roundtable for church planters 2/21/13

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    Social media quick start Social media quick start Presentation Transcript

    • Social Media Quick Startwith DJ Chuang
    • top social networks• Facebook • Tumblr / WordPress• Twitter• Pinterest • YouTube• Google+• Instagram
    • monthly unique visitors (in millions) 2012 YouTube 800 Facebook 750WordPress 329 Twitter 250 LinkedIn 110 Google+ 65 Tumblr 33 Pinterest 17.8 10.2 Instagram
    • what is social media all about ?
    • what is social media all about ?• people• sharing content: text, image, video• having conversations
    • [twi%er]  #nwlc12    [txt]  949-­‐243-­‐7260 where do you start ?• where the people are• how you communicate best?• “own, don’t rent” = web presence are fish where the fish• “fish where the fish are” = be social
    • where do you start ?• go where the people are• in your church• outside your church: in your community & in the world
    • how much time ?• average Facebook user = 17.94 minutes/ day• average YouTube user = 9.58 minutes/day• average visit on Twitter = 5.83 minutes/day• average time on Pinterest = 14.2 minutes
    • how much time ?• everyone has 24 hours a day• we make time for what’s important• how will you manage it? where will you use it?
    • on using social media• strategic• scheduled• spontaneous
    • the clock is ticking 95% of all activity on a Facebook post in 22 hours92% of RTs and 97% of @ mentions on Twitter in the first hour
    • what do you say ?• quotes & thoughts• links to articles, photos, audios, videos• questions & answers• reply to @ mentions, thank for RTs• search for #hashtag to join conversations on Twitter
    • where does your content live ?• how you communicate best?• 3 kinds of media: owned, paid, earned• “own, don’t rent”• establish your web presence• start with 1 before you go to 2
    • creating & curating content• focus on a few topics• at least 1x per week• invite comments• share your new post• let your passion come through GO
    • connectDJ  Chuang  <djchuang.com>[email]  djchuang@gmail.com[phone]  949-­‐243-­‐7260[twi%er]  @djchuangfacebook.com/djchuang