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Quick	
  Recipes	
  for	
  Social	
  Media	
  
DJ	
  Chuang	
  
@djchuang	
  |	
  djchuang.com	
  
.BIBLE	
  Registry	
  @...
 Social	
  media	
  is	
  about	
  people,	
  not	
  technology.	
  
Understand	
  the	
  Online	
  Context	
  
•  Instant	
  
•  Public	
  
•  Global	
  
•  Permanent	
  
Choosing	
  a	
  Recipe	
  
•  Who	
  do	
  you	
  want	
  to	
  connect	
  with?	
  
•  How	
  will	
  you	
  connect:	
 ...
Facebook	
  
•  Profile	
  –	
  best	
  for	
  individual	
  to	
  connect	
  with	
  family	
  &	
  friends	
  
•  Group	
...
Facebook	
  
facebook.com/djchuang	
  
•  Browse	
  other	
  Pmelines	
  
to	
  like	
  /	
  comment	
  /
share	
  
•  Con...
Twi`er	
  
•  140-­‐character	
  status	
  
update	
  
•  “Share	
  ideas	
  and	
  info	
  
instantly”	
  
•  Great	
  fo...
Google+	
  
•  Status	
  updates	
  with	
  
text,	
  links,	
  images,	
  and/
or	
  videos	
  
–  Searchable	
  
–  Shar...
Linkedin	
  
•  Social	
  network	
  for	
  
professionals	
  to	
  
connect	
  for:	
  
–  Resume	
  
–  Jobs	
  
–  Cons...
Instagram	
  
•  Mobile	
  sharing	
  for	
  
photos	
  and	
  videos	
  
•  Filters	
  
•  Crop,	
  Zoom,	
  Rotate	
  
•...
Pinterest	
  
•  Photo	
  sharing,	
  bullePn-­‐
board	
  style	
  
•  Most	
  popular	
  with	
  
women	
  for	
  design,...
Choosing	
  a	
  Recipe	
  
•  Who	
  do	
  you	
  want	
  to	
  connect	
  with?	
  
•  How	
  will	
  you	
  connect:	
 ...
DJ	
  Chuang	
  
email:	
   	
  djchuang@gmail.com	
  
phone:	
   	
  949-­‐243-­‐7260	
  
twi`er:	
   	
  @djchuang	
  
w...
Quick Recipes for Social Media
Quick Recipes for Social Media
Quick Recipes for Social Media
Quick Recipes for Social Media
Quick Recipes for Social Media
Quick Recipes for Social Media
Quick Recipes for Social Media
Quick Recipes for Social Media
Quick Recipes for Social Media
Quick Recipes for Social Media
Quick Recipes for Social Media
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Quick Recipes for Social Media

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DJ Chuang presentation to California Baptist University class - June 16, 2014

Published in: Social Media, Technology

Transcript of "Quick Recipes for Social Media"

  1. 1. Quick  Recipes  for  Social  Media   DJ  Chuang   @djchuang  |  djchuang.com   .BIBLE  Registry  @  BibleTLD.org   Social  Media  Church  @  SocialMediaChurch.net  
  2. 2.  Social  media  is  about  people,  not  technology.  
  3. 3. Understand  the  Online  Context   •  Instant   •  Public   •  Global   •  Permanent  
  4. 4. Choosing  a  Recipe   •  Who  do  you  want  to  connect  with?   •  How  will  you  connect:  channel?  voice?  topics? content?  frequency?   •  How  much  Pme  for  social  media?   •  How  will  you  know  if  it’s  working  -­‐  your  goals?  
  5. 5. Facebook   •  Profile  –  best  for  individual  to  connect  with  family  &  friends   •  Group  –  best  for  discussions  with  a  small  group  or  team   •  Page  –  best  for  organizaPonal  or  brand  presence   •  photos  &  text  that  trigger  social  acPons     (like,  share,  comment)  
  6. 6. Facebook   facebook.com/djchuang   •  Browse  other  Pmelines   to  like  /  comment  / share   •  Connect  with  church   groups   •  5-­‐10  status  updates  /wk   •  10-­‐15  minutes/day   Voice:  casual  -­‐  be  personable,  real,  and  friendly  
  7. 7. Twi`er   •  140-­‐character  status   update   •  “Share  ideas  and  info   instantly”   •  Great  for  listening  in  on   public  cha`er   •  Use  hashtag  to  monitor   topics  or  events   •  Contact  brands  for   customer  service   @djchuang   •  Quick  quesPon/answer   •  Share  links  &  quotes   •  MenPon  people  I  meet   •  Schedule  tweets  in   advance  using   Hootsuite  or  Buffer   •  3-­‐6  tweets  a  day   •  10-­‐15  minutes/day   Voice:  public  -­‐  be  wi`y,  informed,  business  casual  
  8. 8. Google+   •  Status  updates  with   text,  links,  images,  and/ or  videos   –  Searchable   –  Share  with  select  circles   •  CommuniPes   •  Google+  Hangout     –  Video  chat  for  up  to  10   –  Hangout  on  Air  for  100s   •  Livestreamed   •  Recorded  automaPcally   +DJ  Chuang   •  Share  an  occasional  link   •  Browse  communiPes   and  select  circles   •  Browse  once  a  week   •  10-­‐15  minutes/week   Voice:  stay  in  context  –  be  passionate,  generous  
  9. 9. Linkedin   •  Social  network  for   professionals  to   connect  for:   –  Resume   –  Jobs   –  ConsulPng   –  RecommendaPons   –  Referrals   Voice:  professional  business  sekng  
  10. 10. Instagram   •  Mobile  sharing  for   photos  and  videos   •  Filters   •  Crop,  Zoom,  Rotate   •  Like  /  Comment  /   Follow   •  Connect  to  share  on   Facebook,  Twi`er,   Tumblr   instagr.am/djchuang   •  Share  photos  of   surprising  things  I  want   to  remember   •  “A  day  in  the  life”     •  2-­‐3  photos/  week   Voice:  let  your  creaPvity  shine  
  11. 11. Pinterest   •  Photo  sharing,  bullePn-­‐ board  style   •  Most  popular  with   women  for  design,   fashion,  arts  &  crans   •  Good  for  recipes  &   shopping  too   pinterest.com/djchuang   •  Visually  share  my   interests:   –  ideas   –  Infographics   –  social  media  art   –  ex-­‐churches   –  new  gTLDs   Voice:  collector’s  choice  
  12. 12. Choosing  a  Recipe   •  Who  do  you  want  to  connect  with?   •  How  will  you  connect:  channel?  voice?  topics? content?  frequency?   •  How  much  Pme  for  social  media?   •  How  will  you  know  if  it’s  working  -­‐  your  goals?  
  13. 13. DJ  Chuang   email:    djchuang@gmail.com   phone:    949-­‐243-­‐7260   twi`er:    @djchuang   web:    djchuang.com   podcast:  socialmediachurch.net  
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