Augmented Reality, RFID and the Internet of Things

The internet of things o r “Why don’t you switch off your screen and do something less boring instead?”

Are screens boring?
Can paperbacks be digital?
Will digital make us cry?
Why should we care?
Presentation scope

They have defined our interactions with technology
They are different sizes
They are in different places
They are at the boundary of digital and the real world
So are screens boring?

From GUI to TUI
GUI = passive consumption and a more distant relationship
Tangible user interfaces have already redefined gaming
Practical motion, voice and multitouch interactions define new technologies and products

Project Natal – physical and emotional gaming
Microsoft unveiled its new control system for the Xbox 360 console at E3
Motion sensor that makes use of face recognition software and biometrics
“ The video games industry has not allowed us the opportunity to cry , because we were too busy putting our adrenalin rush into the controller, or wherever we swing our arm with a Wii controller to get a result. Because of that, there is no room for a video game to break your heart. We now have a little more room to be a little more emotional with Natal technology than we did before.” Stephen Spielberg
Peter Molyneux http://news.bbc.co.uk/1/hi/technology/8078322.stm

But in the meantime we are starting to bridge the gap…

www.fanta.eu

Augmented reality
Breaking through screens to integrate digital 3D with real world physical objects/images.
Marker Based AR is real time processing of ‘reality’ on PCs & webcams through the recognition of markers and displaying graphics on top of them. The current hype.
Markerless AR is powered by GPS and compass on mobile devices. The new hype?
Augmented Vision does not exist. Yet. But the University of Washington is putting pixels in contact lenses…
#1

Haven’t we been here before?

Beyond “marketing fluff” = A future of mobile search…

… that bridges screens and the real world?

Can paperbacks be digital?

I am Arfur

On is off/Off is on
In a world of dirt cheap, fast & “ always on Wi-Fi ” internet an unconnected device is odd.
AIR and Silverlight, Google Docs & MS Office function on your desktop, on the web, on your phone .
GPS & Bespoke sensors enabled products and services to blur what is computing and what is traditional off-line activity.
But QR, RFID and NearField make any physical product into a low-cost communication channel .
#2

Pling Plong is a soft pillow that plays back audiobooks based on the physical objects or books that are placed on it.

“ But what if I don’t want to buy an RFID kit?”

“ A year from now basically every new phone that’s sold will have [Near Field Communication]. It’s a two-way, bio-directional RFID communication link that makes this device work as a tag or as a reader. ” Sony Ericsson’s VP of systems architecture Håkan Djuphammar,

With near field communication (NFC), your credit cards, loyalty cards, and travel card are all in one place
Make fast and secure purchases with your phone at NFC credit card readers
Just touch and ride.
Use your phone as your travel ticket
Add value or time to your travel card over the air
Explore mobile weather and news by touching your phone to radio frequency identification (RFID) tags
Before 2010…. … Nokia 6212

Will digital make us cry?

Live experience & digital magic
Break out from behind the screens to create shared experiences in unexpected places
Live experiences have immediacy and a sense of unrestricted/filtered connection and control
“ Any sufficiently advanced technology is indistinguishable from magic ” ==> bring back the wonder of the early days (80s)
#3

Shared group experiences with unexpected interactions

O2 expects one million people to take part in the interactive games over the summer.

High-tech meets physical low-tech means more engaging messaging opportunities

http://www.vimeo.com/1867956?pg=embed&sec=1867956

We need to offer a shared, perception changing experience An experience you can participate in, use and break out into the real world

Why should we care?

69% research products online before going to the store to make a purchase 34% have looked at an online review at least once before making a purchase 61% want to be able to scan bar codes and access information on other stores’ prices. Why should we care?…the new retail journey 39% compared a product’s features and price across online retail outlets before buying 9% used a cell phone to text message a friend about a product while shopping. Source: BusinessWeek

Based on Nokia’s Mobile Gateway & Jyri Engestrom Why should we care?...Social Periphery

But what can we do now?
Use AR to fulfill the physical need to see a product during digital research and use print-off markers to stimulate drive to in-store ?
Integrate digital and POS/in-store media to make the physical retail experience part of the extended interactive journey?
Create interactive watercooler moments to get people talking that are good enough to share ?
Be at the heart of social periphery as the enabler and the filter ?

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Augmented Reality, RFID and the Internet of Things

by David Carr on Jul 27, 2009

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Augmented Reality, RFID and the Internet of Things — Presentation Transcript