L3 magazine | march 2013 | no. 019

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Transcript of "L3 magazine | march 2013 | no. 019"

  1. 1. MARCH 2013 | L3MAGAZINE.COM MARKETING 101: PAY TO PLAY ON THE SCENE AT REBEL SALUTE AND PROTOJE ALBUM LAUNCH MUSIC CHARTS AND MORE! M A G A Z INFLUENTIAL WOMEN OF THE CARIBBEAN CALI P IS THE LYRICAL FYAH GAPPY RANKS 20 QUESTIONS WITH SAMMI STAR OR JACOB WILLIAMS
  2. 2. L3MAGAZINE.COM LIFE IS NOT JUST A MUSIC MAGAZINE IT’S LIFE, LOVE & LYRICS ADVERTISE WITH US EMAIL L3MAGAZINE@HOTMAIL.COM | CALL 1.289.217.28002 L 3 M A G A Z I N E . C O M | J U LY 2 0 1 2
  3. 3. WELCOME REMEMBERING DONNA SUMMERS D E S I G N S ideas brought to life L3DESIGNS@HOTMAIL.COM | 1.289.217.28003 L3MAGAZINE.COM | JUNE 2012 @L3DESIGNS L 3 M A G A Z I N E . C O M | J U LY 2 0 1 2 3
  4. 4. C O N T E N T SLIFE 005LETTER FROM THE EDITOR 016FOOD 033MARKETING 045LOVE 055LYRICS 083
  5. 5. WELCOMEL I F E L3MAGAZINE.COM | MARCH 2013 5
  6. 6. FUTURESPECTIVELIFE6 L3MAGAZINE.COM | MARCH 2013
  7. 7. FUTURESPECTIVE THE ROSENBLUM FOUNDATION AND THE MICHAEL MARGULIES ARTIST AGENCY PRESENT THE GROUP SHOW “FUTURESPECTIVE,” CURRATED BY KIKI VALDES T he Michael Margulies Artist Agency and Kiki Valdes announced “Futurespective,” a group installation focused on the exciting times in Miami’s art scene. From striving local talent to a growing impact on the international art conversation, “Futurespective” encapsulates Miami’s new era while highlighting significant developments in the city. The forward-thinking, emerging and mid-career artists showcased in “Futurespective” offer new, artistic perspectives by experimenting with contemporary media and exploring different themes to encourage new discourse.HEIKE DEMPSTER L3MAGAZINE.COM | MARCH 2013 7
  8. 8. LIFE FUTURESPECTIVE The group show featured works by local artists Christopher Carter, David Marsh, George Sanchez-Calderon, JeanPaul Mallozzi, Jel Martinez, Johnny Robles, Kiki Valdes and Ruben Ubiera as well as Argentine artists Nichola Constantino, Con- stanza Piaggio and Florencia Rodriguez Giles. Each one differs in practice; however, all share a forward-driven vision based on a pattern of new discoveries in the Miami art landscape. Curator and artist Kiki Valdes’ close connection to each member of the group allows Valdes to mix and match the works, “like a jigsaw puzzle,” until the vision of “Futurespective” came to life. Interpreting themes individually, Christopher Carter’s heavy, powerful sculptures with deep roots in history and David Marsh’s abstract, visual paintings with layers, materials, techniques and the place of the painter himself are impactful. George Sanchez-Calderon’s large-scale projects engage in the modern condition while JeanPaul Mallozzi adds his distinct paintings of emotional observation. Jel Martinez puts an urban spin on art going beyond graffiti with explorations of erasure, removal and texture.8 L3MAGAZINE.COM | MARCH 2013
  9. 9. FUTURESPECTIVEL3MAGAZINE.COM | MARCH 2013 9
  10. 10. LIFE FUTURESPECTIVE10 L3MAGAZINE.COM | MARCH 2013
  11. 11. FUTURESPECTIVEL3MAGAZINE.COM | MARCH 2013 11
  12. 12. LIFE FUTURESPECTIVE Johnny Robles’ work ranges from murals to the juxtaposition of del- icate black and white renderings with bright colors and site-specific installations. Kiki Valdes’ expressionist paintings explore the multi- dimensional complexities of people, religion, American-life, sex, and superstition. Ruben Ubiera’s Post-Grafism, centered on urban life and the Diaspora culture of the city via installation and mixed media, adds to Miami’s present and future representation. Nicola Constantino, Con- stanza Piaggio and Florencia Rodriguez Giles add views from behind the lens. Constantino’s photography explores female identity and ques- tions the ambivalent codes of conduct in modern society. Piaggio uses visual language to transcend barriers and explore the unknown while Rodriguez Giles examines transcultural themes such as spirituality.12 L3MAGAZINE.COM | MARCH 2013
  13. 13. ART BASELL3MAGAZINE.COM | MARCH 2013 13
  14. 14. MARCH 2013 | NO. 019 CEO & EDITOR-IN-CHIEF NATASHA VON CASTLE VP & CHIEF CREATIVE OFFICER DOMINIQUE RAPHAEL PUBLISHER L3 GROUP OF COMPANIES - KEVIN SMALLS ASSOCIATE PUBLISHER PAIGE HARRIS EDITORIAL MANAGING EDITOR & LIFESTYLE EDITOR ALLIE MASON CONTRIBUTING EDITOR & CARIBBEAN AFFAIRS EDITOR TRICIA SPENCE CONTRIBUTING EDITOR & MUSIC EDITOR TRE CARN TRAVEL EDITOR SAIDAH GOMEZ MUSIC REVIEW EDITOR JILL MAHONEY BEAUTY EDITOR LONDYN NIKOLE COPY EDITOR XAVIER RAPHAEL SENIOR WRITER STARLEETAH BROWN CARIBBEAN CORRESPONDENT NATASHA THOMAS CONTRIBUTING WRITERS HEIKE WOLLENWEBER, MARCUS WELLER, NIYAH MYC, KARLA ASHLEY, ANASTASIA SARADOC, AEYOLA GEORGE, MIMI MAMICHULA, MARCO, ZAKADA MILTON, LANRE DAVIES, KERRY K. TAYLOR, KENDON POLAK, JENNIFER MENSTER INTERNS EDWARD BISHOP, ALICIA KEMP, JONATHAN NEWTON ART ART DIRECTOR SANDRA HERNANDEZ SENIOR DESIGNER SANCHA DESIGNS ART ASSISTANT JAMALL THOMPSON RETOUCHER JEROME MABINI INTERACTIVE WEB DEVELOPER TENIKA JONES ADVERTISING ADVERTISING & PROMOTIONS MANAGER CHRISTINE HALL ADVERTISING ASSISTANT TERESA MAGLOIRE CIRCULATION CIRCULATION/MARKETING DIRECTOR RICHARD NEILSON SINGLE COPY SALES MANAGER NIGEL COLLINS“L3” (ISSIN 1020-2000) is published monthly (Jan, Feb, Mar, Apr, May, June, July, Aug, Sept, Oct, Nov, Dec) by L3 Group of Companies, 123 blank street, Scarborough, ON L1R2H2. Reproduction without permission isprohibited. Copyright © 2011. Title “L3” registered CAN Patent and Trademark Office. Printed in Canada. MANUSCRIPTS AND ART: The Publisher assumes no responsibility for return of unsolicited manuscripts, art, photos ornegatives. SUBSCRIPTION INQUIRIES (CAN) 1-289-217-2800 or l3magazine@hotmail.com. SUBSCRIPTION RATES and Possessions: 14.95 CAD/Year plus applicable taxes. SUBSCRIPTION PROBLEMS call 1-289-217-2800 oremail l3magazine@hotmail.com.
  15. 15. LIFE LETTER FROM THE EDITOR LETTER FROM THE EDITOR Greetings; The highlight of my February every year is to watch the Grammy’s. As these awards are the highest honor in music, I like the exposure this institu- tion gives me in terms of learning about the best in other genres. This year, the powers that be decided to honor our legend, Bob Marley, and they got it completely wrong. They begin the tribute with Bruno Mars performing one of his songs, then continue to Sting, then bring out Ziggy Marley, then Damian, then call it a wrap; exactly in that honor. Let me not forget to mention, neither Bruno Mars nor Sting performed a Bob Marley song. As I continue…. Other tributes were held that evening, notably, Kelly Clarkson’s tribute to Carole King in which the starlet performed 2 of Carole’s famous songs. Kelly didn’t perform her own songs during the tribute, so why did Bruno Mars and Sting perform theirs? I’ll tell you why. Executive Producer Ken Ehrlich was looking for a reason to get Bruno Mars to perform at the Grammy’s, and put together this ‘concept’ to make the artist accept. In other words, Bob Marley, the global / universal legacy he’s left, was acknowledged because Mr. Ehrlich needed a ‘concept?!’ Really? Moving forward, I hope the Grammy’s continue to honor Reggae legends, and showcase it in their televised prime time production. The correction I suggest to the Grammy’s is that they not use Reggae as a means of getting a performance from an artist they really want on the stage. Instead they should hire people from the Reggae industry who are passionate about the genre and its genuine inclusion in an awards show that honors the best in music – all genres of music. Apart from the huge faux pas of a tribute designed to get Bruno Mars to Natasha Von Castle perform this year, Ziggy and Jr. Gong showed them how we ‘Set Up Shop!’ As always I welcome your feedback >>> @NatashaVonC16 L3MAGAZINE.COM | MARCH 2013
  16. 16. LIFESTYLENETWORKTHEFAMOUSFACE.BLOGSPOT.COMTROPICALFETE.COMMY.COML3MAGAZINEBLOG.TUMBLR.COMBEHANCE.NET/L3DESIGNSBECAUSEIAMAGIRL.CAFFAWN.ORGiTUNES.COMREGGAE4US.COMHARBOURFRONTCENTRE.COMSOUNDCLOUD.COMBYZEONECONCRETELOOP.COMWWW.DAFLAVARADIO.COMWWW.CARIFRIQUE.COM
  17. 17. LIFE INFLUENTIAL WOMEN INFLUENTIAL WOMEN OF THE CARIBBEAN MARCUS WELLER18 L3MAGAZINE.COM | MARCH 2013
  18. 18. INFLUENTIAL WOMEN The word influential is defined in www.dictionary.com as being a person whoexerts or can exert strong influence. In the Caribbean, we have several womenwho define this word. From Trinidad & Tobago to Barbados to Jamaica, we explore the personalitiesof these women, who, coming from different backgrounds are serious leaders intheir own right, and the very women influencing how we view ourselves …. L3MAGAZINE.COM | MARCH 2013 19
  19. 19. LIFE INFLUENTIAL WOMEN ANYA AYOUNG CHEE One of the Caribbean’s most recognized Fashion designers is Anya Ayoung Chee. Her designs have been featured in the most prominent fashion magazine and television show around the world, making her one of the most celebrated designers. We know about her fashion in terms of the beautiful pieces that are worn on the runway by top models, and this month we look at the history that makes Anya one of the most influential women of the Caribbean. Born in New York to parents originally from Trinidad and Tobago, Anya called Trinidad home from the age of two. She is the only daughter of eight children and recognized her passion for the arts at a young age. She pursued classical ballet training as well as art and design, studying Graphic and Interior design in New York and London. Crowned Miss Trinidad and Tobago Universe in 2008 Anya’s eye for detail and vision for fashion design with Caribbean flair came to the fore when she entered as a contestant in Season nine of project runway. Winning the prestigious com- petition, Anya went on to launch her own fashion line called Pilar. Her commitment for championing the causes of young people is exemplified as a member of the TallMan Foundation. Founded by her family, Anya is one of the spokeswomen for the group at the request of the United Nations Association of Trinidad and Tobago (UNATT).20 L3MAGAZINE.COM | MARCH 2013
  20. 20. INFLUENTIAL WOMENL3MAGAZINE.COM | MARCH 2013 21
  21. 21. LIFE INFLUENTIAL WOMEN CARLA “BABBZY” BABB She’s raw, she’s truthful and she’s gorgeous! She’s Babbzy, and she’s the Caribbean’s leading lady in all matters of gossip, news and entertainment. In less than a year, Carla “Babbzy” Babb’s website www.strictlybabbzy.com has become the most visited site by the Caribbean-Urban demographic averaging 2 million hits per month (500,000 per week). Visitors from around the world, namely the Caribbean, Canada the UK, Indonesia as well as a growing fan base from Africa namely Zambia and Ghana tune in for the most up to date news about the hottest topics, which includes background spin; Babbzy is the most trusted source for the raw truth. Babbzy has been featured as a host and emcee on numerous fetes and events in North America and the Caribbean. This Bajan-Canadian female phenomenon is the third most followed female from Barbados on Twitter (Rihanna is ranked #1, Shontelle Layne #2), is the most requested female host for events worldwide and is the only female who has a fan base that takes action based on what she says! With her own Youtube channel, U-Stream channel and Facebook page, her blogs have become very common in households throughout the world. Growing up in Toronto under the ruling of 2 Bajan parents, many of the views and experi- ences Babbzy discusses leverage off of her West Indian heritage. This is what makes her relatable to so many fans. Having minimal West Indian representation in the media, Babbzy has managed to tap into an un-touched fan base. Combining comedy and seriousness, Babbzy touches on topics most don’t want to go near. Starting her blogging career in October 2009 Babbzy quickly gained popularity among West Indians in the Caribbean as well as the Diaspora. Her blogging touches on various topics ranging from the upliftment of women to current events all through the eyes of a “Bajan- Canadian” as she commonly refers to herself as. In 2013, Babbzy launched an organization to assist women around the world in building on their dreams and achieving their goals in business.22 L3MAGAZINE.COM | MARCH 2013
  22. 22. INFLUENTIAL WOMENL3MAGAZINE.COM | MARCH 2013 23
  23. 23. LIFE INFLUENTIAL WOMEN24 L3MAGAZINE.COM | MARCH 2013
  24. 24. INFLUENTIAL WOMENDR. MARCIA FORBES Dr. Marcia Forbes is an influential communications specialist and mediaveteran who is known as being the person to successfully transform the Govern-ment owned Jamaica Broadcasting Corporation (JBC) into the privately ownedTelevision Jamaica (TVJ) who is the industry leader in free-to-air broadcasting. Achieving her goal of efficient management of TVJ, Dr. Forbes went on topursue her goal of a Doctorate in Media. Serving an intense year as Permanent Secretary (referred to as Vice Ministerin some countries) with the Government of Jamaica in the Ministry of Miningand Telecommunications, and later when it changed, in the Ministry of Energyand Mining, Ms. Forbes returned to her well-established family business, PhaseThree Productions Ltd. Melding business with academia, Dr. Forbes multi-faceted nature allowedher to include writing in her already hectic schedule. Her 2010 book, Music,Media & Adolescent Sexuality in Jamaica is her first book which explores theinfluences of television on adolescents. The book is now recommended text atthe University of the West Indies for Gender Studies as well as communicationsstudies at CARIMAC. Her second book, Streaming: Social Media, Mobile Lifestyles analyzes themanner in which communication technologies, in particular mobile phones andsocial media have altered lifestyles, especially among youths. To learn more about Dr. Marcia Forbes, visit http://www.marciaforbes.com/ L3MAGAZINE.COM | MARCH 2013 25
  25. 25. LIFE INFLUENTIAL WOMEN26 L3MAGAZINE.COM | MARCH 2013
  26. 26. INFLUENTIAL WOMENKAMLA PERSAD-BISSESSAR Kamla Persad-Bissessar is a woman of firsts in the Caribbean and around the world. As Trinidad and Tobago’s first female Attorney General, and now as the countries first Prime Minister,Mrs. Kamla Persad-Bissessar, upon taking office made it clear that “the time has come to set new goalsand reach new heights. We want to make Trinidad and Tobago the place we always dreamed it should be.” Representing the Siparia constituency since 1995, and passionate about Trinidad and Tobago, Kamla isthe seventh Prime Minister whose wealth of political experience includes being the political leader of theUnited National Congress and leads the People’s Partnership, a coalition of five parties. Musically, Kamla says she was most influenced by Bob Marley which was chiefly inspired during her 14years living in Jamaica in the early 70’s where she was a lecturer and her husband studied medicine at theMona Campus. In a speech given in 2007 dubbed the ‘No Woman No Cry Speech,’ Kamla said “I have often been the lonewoman’s voice in a huge sea of men. That is what I have stood out for in my political career...being the firstwoman to do several things. I remember clearly what drove my decisions in those days as I voted for certainbills, and as I contributed to debates in Parliament and took certain stances in the country. It was the fulland complete knowledge that I was in a rare position...as one of the few female representatives of thiscountry...it was my duty to assume the natural role of mother when it came to national issues. In that sea of men who argued and cussed each other...I knew I had to be the rare voice of fairness,nurturing, caring and love. I knew that my vote was always influenced by the thought of how those policiesor stances would affect the heart, mind and bodies of the country. My maternal instincts made me choosesometimes not by my head, but my heart. But as any true mother, those instincts were never wrong. Andso, I cared for the people of my constituency, my party and the nation, as a mother. I did it because of thegreat love of my country. I am the woman who has awoken and I will never turn back.” L3MAGAZINE.COM | MARCH 2013 27
  27. 27. LIFE INFLUENTIAL WOMEN SONJAH STANLEY NIAAH A highly sought after Jamaican public intellectual, Sonjah Stanley Niaah is the inaugural Rhodes Trust Rex Nettleford Fellow in Cultural Studies (2005) and Senior Lecturer in Cultural Studies at the University of the West Indies (UWI) at Mona. With qualifications spanning the dis- ciplines of Geography, Social Psychology and Cultural Studies, Stanley Niaah has been teaching and researching Black Atlantic performance geographies, ritual, dance, popular culture and the sacred, cultural studies theory and Caribbean cultural studies for many years. She is the author of Dancehall: From Slave Ship to Ghetto (2010, University of Ottawa Press), and editor of “I’m Broader than Broadway: Caribbean Perspectives on Producing Celebrity’ (Wad- abagei, Vol. 12: 2, 2009). Having published over twenty articles and book chapters in journals and edited collections locally, regionally and internationally Stanley Niaah is a leading author on Jamaican popular culture, and Caribbean Cultural Studies more broadly. A Jamaican nationalist and Caribbean regionalist at heart, she is involved in efforts to promote national and regional development through her recent work as Assistant Chief Examiner for the Caribbean Examination Council advanced proficiency examination in Caribbean Studies, and her service on the board of the Museums Division of the Institute of Jamaica. She also serves on the editorial boards of many scholarly publications and holds membership in numerous academic associations. Dr. Stanley Niaah currently serves as Vice Chair of the international Association for Cultural Studies for which she coordinated the first conference held in the Southern Hemisphere at the UWI (2008). Sonjah Stanley Niaah is also an avid tweeter (@culturedoctor) and has an interest in social networking which she incorporates into her communication with tertiary and other students. She is also the mother of two sons and married to Dr. Jalani Niaah.28 L3MAGAZINE.COM | MARCH 2013
  28. 28. INFLUENTIAL WOMENL3MAGAZINE.COM | MARCH 2013 29
  29. 29. ON THE SCENE IBA MAHR AT REBEL SALUTE!--------30 L3MAGAZINE.COM | MARCH 2013
  30. 30. ON THE SCENE PROTOJE ALBUM LAUNCH! L3MAGAZINE.COM | MARCH 2013 31
  31. 31. LIFE
  32. 32. F O O D L3MAGAZINE.COM | MARCH 2013 33
  33. 33. FOOD D E S S E RT W I T H TA M U C H A M B O34 L3MAGAZINE.COM | MARCH 2013
  34. 34. D E S S E RT W I T H TA M U C H A M B OPLANNING A SPECIAL EVENINGMEANS PLANNING A SPECIALMENU WHICH WE HAVE FOR YOU... L3MAGAZINE.COM | MARCH 2013 35
  35. 35. FOOD D E S S E RT W I T H TA M U C H A M B O L3’S DESSERT MENU SELECTIONS WITH TAMBU CHAMBOTT36 L3MAGAZINE.COM | MARCH 2013
  36. 36. D E S S E RT W I T H TA M U C H A M B OPUMPKIN CHOCOLATE CAKENonstick spray for baking Preheat oven to 350 degrees F. Grease a 9” round cake2 ¼ unbleached organic pastry flour +2 tablespoons for pan with either grapeseed oil or nonstick cooking spray.sprinkling on chocolate In a small bowl, mix all but one ounce of the chocolate¾ cups organic sugar with two tablespoons of flour and toss to coat.1 cup packed muscavado sugar In a large bowl combine remaining flour, organic2 teaspoons cinnamon sugar, brown sugar, spices, baking powder, baking soda,2 teaspoons ground ginger and salt.1/8 teaspoon fresh ground black pepper Mix flax seed meal with boiling water and allow to1/8 teaspoon cloves sit for 3-4 minutes then beat with a whisk- the mixture¼ teaspoon freshly grated nutmeg will appear thick and somewhat slimy. This is our egg1 tablespoon baking powder substitute.1 1/2 teaspoons baking soda In another bowl combine pumpkin, grapeseed oil,1/2 teaspoon salt vanilla and flax seed mixture. Add pumpkin mixture to8 ounces bittersweet or semisweet baking chocolate, flour mixture; stir until combined. Add chocolate mixture.chopped into chunks (1 1/2 cups) Stir until combined. Pour batter into cake pan.½ cup finely ground flaxseeds Top with last of the chopped chocolate and sprinkle1 cup boiling water with raw sugar.1 1 1/2 pound pumpkin, shredded3/4 cup grapeseed oil2 tablespoons raw sugar1 teaspoon of vanillaComplimentary Beverage:Freshing Herbal Tea1 pinch baking soda Sprinkle a pinch of baking soda into a 64-ounce, heat-2 cups boiling water proof, glass pitcher. Pour in boiling water, and add your6 type of leaves: mint, lemon balm, basil, lemongrass, dill leaves. Cover, and steep for 15 minutes. Remove leaves,& strawberry (any desired amount it all depends on how and discard; stir in honey until dissolved. Pour in coolstrong you would like it) Honey to taste water, then refrigerate until cold. Serve with lemon6 cups cool water wedge. L3MAGAZINE.COM | MARCH 2013 37
  37. 37. FOOD C H A K A L AT E S CHAKA KHAN INTRODUCES CHAKALATES! CONTRIBUTED BY ELECTRONIC URBAN REPORT P resenters at the 2013 Grammy’s received an extra sweet treat thanks to international music icon Chaka Khan, and her new Chakalates chocolates and signature candles! Chakalates and Khana Sutra candles are available to the general public online at www.chakakhan.com. Chaka’s sweet and sexy gourmet chocolate line is a reflection of the legendary singer, who knows her chocolate. And befitting a chocolate that bears Chaka’s name, it’s a “sweet thing” for your heart and your soul. Through this relaunch of her chocolate line, which was previ- ously sold exclusively in Neiman Marcus stores around the coun- try, she invites people from around the globe to “eat something good.” Chakalates are gourmet delights from Chaka’s recipe of antioxidant-rich dark chocolate, with velvety bass notes. It’s a quiet storm of flavors and textures, garnered from the four corners of the world. The health-conscious diva, who recently combatted diabetes and high blood pressure by losing 75 pounds and main- taining a healthy lifestyle, lets us know that these 12 sumptuous candies are not as guilty a pleasure as one might expect. Dark chocolate, she notes, is good for our hearts and brains, help lower blood pressure, and, can help control blood sugar. But her choco- lates are still candy, so indulge in these sweets in moderation, she advises. A portion of the proceeds from the sale of the chocolates will benefit the Chaka Khan Foundation, which supports women and children in crisis.38 L3MAGAZINE.COM | MARCH 2013
  38. 38. C H A K A L AT E SL3MAGAZINE.COM | MARCH 2013 39
  39. 39. C H A K A L AT E S FOOD Whether Chaka is in a different country, an unfamiliar hotel, or a new venue, candles are what make every new and unique place “home.” The first thing she does when entering her hotel or dressing room is light a candle to “purify” the space. With this in mind, Khana Sutra by Chaka Khan was born to soothe the mind, relax the senses, and center the body. Khana Sutura candles are formulated with natu- ral soy wax and the highest quality lead-free wicks for long lasting and lean burning candles. The nature-inspired fragrance of pine is made with the highest-grade essential oils and natural ingredients, concentrated perfectly to quickly scent your space without overpow- ering. Fragrances are compounded with the ultimate combination of top, middle, and bottom notes to ensure that the “warm throw” (scent while burning) matches the “cold throw” (scent while cold). This year, 2013, marks the 40th anniversary of Chaka’s career in music and entertainment. The year-long celebration will include the release of a series of new albums, titled the iKhan Project. The first installment will be released on March 19, 2013, and will coincide with her 60th birthday celebration. The iKhan Project: Commemorative Limited Edition will feature her new single, “It’s Not Over” and some favorite classics. The anniversary celebration will include a US and international tour and several other surprises. One of the world’s most gifted and celebrated musicians, with a rich musical legacy, the songwriter, actor, author, philanthropist, entrepreneur and activist has influenced generations of recording artists. She has the rare ability to sing in eight music genres, including R&B, jazz, pop, rock, gospel, country, classical and dance music. Chaka is revered by millions of fans as well as her peers for her timeless, classic and unmatched signature music style and ability. Throughout her legendary career, Chaka has released 22 albums and her recorded music has produced over 2,000 catalogue song placements. With a new svelte look, new music, and a great enthusiasm for her new and expanding activities in music, philanthropy and entrepre- neurial ventures, Chaka is enjoying every moment of this celebration of a lifetime.40 L3MAGAZINE.COM | MARCH 2013
  40. 40. C H A K A L AT E SL3MAGAZINE.COM | MARCH 2013 41
  41. 41. LIFE42 L 3 M A G A Z I N E . C O M | J U LY 2 0 1 2
  42. 42. L 3 M A G A Z I N E . C O M | J U LY 2 0 1 2 43
  43. 43. BEAUTY MOISTURIZER TIPS ADVERTISE WITH US Contact Rohan ‘Dillinger’ Beckford to have your ad placed in L3 Magazine! Phone: 289.217.2800 (Canada) | 347.370.6829 (U.S.) Twitter: @Mangoheadilings44 L 3 M A G A Z I N E . C O M | J A N U A RY 2 0 1 3
  44. 44. MARKETINGM A R K E T I N G L3MAGAZINE.COM | MARCH 2013 45
  45. 45. MARKETING PAY TO P L AY PAY TO PLAY B elow is a case study focusing on Payola. In case you’re not familiar with the term, GEORGE HOWARD “Payola” is the practice of exchanging money (or some other item of value) for radio play of a song. The practice is illegal under U.S. Law (47 U.S.C. § 317). Payola—in one form or another—has been going on since pretty much the dawn of radio, and continues to this day. I wrote about this at length in a much-discussed article on the TuneCore blog. Arguments vary over whether or not payola should be illegal, or whether or not payola is good or bad for the business/artist. But what is undeniably true, is that lack of transparency in any business is correlated to unethical activity. The question explored in the case, however, presents the competing forces that those in the music business frequently face: (A) adhere to your core values, and run the risk of reducing your chances of success; or (B) abandon values/ethics, and do whatever it takes to make it. I very much look forward to your comments on what you would do if faced with the situation described in the case study…46 L3MAGAZINE.COM | MARCH 2013
  46. 46. PAY TO P L AYYour New Record LabelYou are a young music executive who after years of successfully running smaller divisions hasrecently been put in charge of a large record label. This label has recently gone through somechanges in ownership, and is now owned by a parent company that is in part owned and financedby a major investment bank. As president of this label you maintain a degree of autonomy from your corporate parent, but,because they provide funding, you are in fact closely tied to them. Your label employs approxi-mately 40 full-time employees, and has an artist roster of about 15 active artists (i.e. artists whoare touring and releasing records every year or so), and another approximately 300 catalog titles(records that are distributed to stores but not heavily promoted). The label has been in existence for nearly 20 years, and has carved a niche for itself by acquir-ing and exploiting these catalog titles. In fact, the active artists are, in some ways, kept on thelabel to bolster catalog sales. This strategy is in alignment with the industry reality that veryfew new (i.e. active) artists make money for record labels. In other words, the record label neverrecoups the costs invested in these artists. While this strategy keeps the label from being viewed as a “sexy” type of entity in comparisonto other labels that concentrate on breaking new artists, it has allowed the label to stay in busi-ness far longer than many of its competitors. Additionally, this business strategy offers a degreeof security for the label’s employees, as well as the artists and estates who entrust their recordsto the label.Adding a New ArtistThe new corporate owners of the label have recently begun (strongly) suggesting that the labelshould sign some more current acts, specifically one artist who would be just the type of mar-quee name that would energize the label from both a reputation standpoint and a financial one. As president of the label, one of your principle duties is A&R (artist & repertoire); it is your jobto find and sign the talent for the label. Given the mandate from your corporate parent to signthis marquee artist, it is your job to do so. During numerous meetings with the artist and hermanager, you find that this artist had a very successful career as a major label artist. She holdsthe record for longest-charting song on an important radio chart. Her three albums have soldroughly 700,000 copies each. Her videos had been aired frequently on both MTV and VH1. All of this success, however, occurred five years ago or longer. In the ensuing five years, sheprimarily fought with her label over creative issues, and, ultimately, both the artist and the labelagreed to part ways. What this artist wants now, more than anything else, is creative control,and she is willing to forgo the big budgets offered by major labels in order to make the type ofrecords she wants. You explain to her that artistic freedom is the philosophy of the label. You also tell her thateven with her reduced expectations, by virtue of her past successes and the pressures being puton you by your corporate parents, that this is a big risk for the label, and one that will involvea budget several times higher than those for other active artists signed to the label. The vastmajority of this budget will go towards attempting to capitalize on her past successes at radio. L3MAGAZINE.COM | MARCH 2013 47
  47. 47. MARKETING PAY TO P L AY Needed: Radio Play While your label has consciously never attempted to break an artist at commercial radio, you are well aware that the costs of attempting to break an album at radio are so high that the risks typically out- weigh the rewards for a label of this size. For this marquee artist, however, there simply is no other way to achieve even a fraction of the sales she garnered for her prior records without radio. In fact, radio play is the only way the vast majority of her fans will know she has a new record out. Assurances are, therefore, made by the artist that she will deliver a track suitable for radio, and the label, in turn, promises to invest the money and human resources required to try and achieve signifi- cant radio airplay. The deal is made. A sizable (relative to your label’s history) advance is paid to the artist, and a massive budget is allocated for radio play. This artist is the label’s new number one prior- ity. As president of the label you must get the staff excited and motivated to work on this new artist’s behalf. Though a difficult task, it is made somewhat easier by the fact that the employees soon realize that their livelihood is potentially dependent on the success of this one artist. While your employees are feeling the pressure from you, you, in turn, are feeling the pressure from your corporate parent, as they have grown increasingly concerned with the flow of money being invested…and the radio campaign has not even begun. You begin hiring radio consultants to help devise the plan that will make or break the record. The Plan As the radio team begins to take shape, so too does the strategy. A prominent jean manufacturer has agreed to give away hundreds of jeans to radio stations who will use them for contests in exchange for your marquee artist appearing in their ads. This artist will appear at dozens of radio station events (all travel picked up by the label). There will be various subtle remixes of the single (the song that is pulled from the album to go to radio), so that stations can have the one that works best for them (again the label picks up the tab). A video will be made, in part to send directly to stations so that they may have a visual image of the song, but also because radio stations want to know, that should a record begin getting airplay, that a video will be available to be aired and thus drive even more demand for airplay (the label pays for a video). The label’s sales staff pushes as many records into the marketplace as possible in order to assure the radio stations that when they play the song their listeners will be able to find the record in stores (the cost of getting records into stores is huge, and, of course, the label pays for this). You, as president of the label, approve all of these expenses, and explain/justify them to your corpo- rate parents. While the dollar figures are exponentially larger for this artist, these costs and this plan is not radically different from ones you’ve approved in the past. You feel like you are properly setting the record up. As the date to bring the record to radio and attempt to get the song “added” to the stations’ playl- ists approaches, you begin another of your scheduled conference calls with the rest of the radio team. This team is comprised of the members of your radio staff, who are employees of the label, as well as five or six consultants hired by the label who have relationships and expertise in the radio format(s) which you are trying to reach.48 L3MAGAZINE.COM | MARCH 2013
  48. 48. PAY TO P L AYRight or Wrong?After dialing into the conference you realize that itis only you and the head consultant on the phone.The head consultant states that the radio campaignis at the make-or-break stage. That while some sta-tions are reacting well to the sound of the song andthe other promotional activity taking place, sufficientnumbers of stations are not reacting strongly enoughto cause the record to succeed in a major way; i.e.succeed in a manner that would result in airplay andthus sales that would recoup some of your invest-ment, and allow the artist to succeed. You listen attentively, and ask what can be done.She states that certain stations need a push. A mon-etary push. Very quickly she gives you an address(no name), and tells you to send twenty-five Ameri-can Express gift checks in $10,000 intervals to thisaddress. As you don’t say anything, she continues.She tells you that these gift checks will be used topush those stations that are on the edge, over—sothey will begin playing the record. She tells you thatthis is done all the time, and that because they’reAmEx gift checks, they’re untraceable. You tell herthat you’ll get back to her and hang up the phone. You are now faced with a decision. You know thatpayola (the act of paying for a song to be played onthe radio) is illegal. You also know that not only haveyour corporate parents mandated that this recordbe a success, but that many of your employees havemortgages and kids, and that the success or failureof this record will determine whether or not you willbe able to continue paying them. Last, but not least,you’ve promised the artist that you would do all thatyou could to make the record a success, and thusrevitalize her career. Making the record a success iscertainly contingent upon the song being played onthe radio. What are your ethical obligations in this situation?What do you do? Send your email comments to L3Magazine@hot-mail.com and we’ll forward them to George. L3MAGAZINE.COM | MARCH 2013 49
  49. 49. LIFE AVAILABLE NOW ON ITUNES! Grab your copy here today!50 L 3 M A G A Z I N E . C O M | J U LY 2 0 1 2
  50. 50. MARCIA GRIFFITHS & TANYA STEPHENS WANT LOVEKIRKLEDOVE RECORDS DIGITAL DISTRIBUTION AVAILABLE NOW ON ITUNES! Grab your copy here today! L 3 M A G A Z I N E . C O M | J U LY 2 0 1 2 51
  51. 51. MISS MARCH 2013JASMINEPhoto: Jerome Dupont of Neu Era PhotographyTwitter: @imjeromedupont
  52. 52. LOVE ADVICEL3MAGAZINE.COM | JUNE 2012 53
  53. 53. LOVEL O V E L 3 M A G A Z I N E . C O M | J A N UA RY 2 0 1 3 55
  54. 54. LOVE I N T E R N AT I O N A L A F FA I R S INTERNATIONAL AFFAIRS DJs WE LOVE TO HEAR SPIN AND YOUR EARDRUMS WILL FALL IN LOVE TOO! OLIVA LEWIS56 L3MAGAZINE.COM | MARCH 2013
  55. 55. I N T E R N AT I O N A L A F FA I R SSOUND INC.The Sound Inc Family or just simply Sound Inc is one of the hottest Caribbean mobile DJand Sound Systems with expertise in the Caribbean and North American markets!Hailing from Boston, Sound Inc has been providing music to the biggest events for thepast 20 years. “We are a traditional “DJ Soundsystem” meaning we do in fact own acomplete large scale PA system inclusive of several dozen loudspeakers and multipleracks of high power amplifiers. When you see Sound Inc. DJ’ing on the road for BostonCarnival be advised that we own and have constructed the sound” says Diamond Dalewith pride!In addition to Boston, Sound Inc. has supplied road and party music for a number of theCaribbean Carnivals in North America including but not limited to Toronto, Connecticut,New York, Atlanta, Washington D.C and Miami.Sound Inc. is your complete Carnival Solution!The Sound Inc Family can be heard on D’ Qway Zay (www.qzradiohd.com) Every FridayNight from 8pm - 10pm EST and Big City Radio 101.3fm (www.bigcityfm.net) on Satur-days from 1pm - 3pm EST. L3MAGAZINE.COM | MARCH 2013 57
  56. 56. LOVE D I G I TA L D OW N L OA D S L3’SDOWNLOAD 1 CHAM “Stripper Pose” 8 SHABBA RANKS “Who Win The War” 15 “Wine n Go Dung” PATEXX 2 CHAM “Lawless” 9 EVII FT. NATEL “Around the World” 16 “Stop Sign” KONSHENS 3 KONSHENS 17 “Thank You” JAH CURE “Ah So Mih Tan” 10 BUSY SIGNAL “Come Shock Out” 4 KING ALI BABA FT. 18 IBA MAHR FT. OCTAYNE “Superstar” 11 CALI P “Sweetest Thing” JAH MALI “The Time is Now” 5 MORGAN HERITAGE “The Girl is Mine” 12 FAZE FT. PATRICE “Can I Have You” 19 “Gimme Likkle TARRUS RILEY One Drop” (New Entry) 6 MICHIE MEE “Bad Gyal Bubble” 13 BUGLE “Don’t Give Up” 20 “Got It Forever” DELLY RANX 7 JESSE ROYAL “This Morning” 14 ALISON HINDS “Baddy” Charts are based on the most active DJ downloads via the L3 Music Distribution service.58 L3MAGAZINE.COM | MARCH 2013
  57. 57. TOP HOTTT DANCEHALL RIDDIM SELLERS IN CANADARIDDIM SELLERS Compiled by Jah Chozen from TreaJah Isle Rcords and Tapes 1 BIRCHILL RECORDS THE KING RIDDIM 2 DJ SMURF MUSIC RADIO ACTIVE RIDDIM 3 UIM RECORDS JUPITOR RIDDIM 4 TECHNIQUES ANIMAL INSTINCT RIDDIM 5 FLIP MONEY RECORDS RAW CASH RIDDIM HOTTT REGGAE RIDDIM SELLERS IN CANADA 1 MAXIMUM SOUND LEGGO DI RIDDIM 2 DIGENIUS RECORDS MOVING RIDDIM 3 CHIMNEY RECORDS TROPICAL ESCAPES RIDDIM 4 BAMBINO MUSIK & JUSBUS NATION GYAL SEASON RIDDIM 5 SILLY WALKS DISCOTHEQUE HONEY POT RIDDIM
  58. 58. CANADIAN SOCATOP 10 CHARTS TOP 10 SOCA MUSIC CHART Compiled by Soca Sweetness 1 BUNJI GARLIN “DIFFERENTOLOGY” 2 MACHEL MONTANO “NO LIE” 3 DESTRA “CALL MY NAME” 4 BLAXX “LEH GO” 5 FARMER NAPPY “DRUNK” (PARADISE RIDDIM) 6 PATRICE ROBERTS “BUBBLE” 7 NADIA BATSON “MANAGER” 8 KERWIN DUBOIS “BACKAZZ” 9 SKINNY FABULOUS “MONSTER” 10 SWAPPI “CHA-OS”60 L3MAGAZINE.COM | MARCH 2013
  59. 59. AMERICIAN TOP 10SOCARIFIC SELECTIONS 1 SUPER BLUE “FANTASTIC FRIDAY” 2 MACHEL MONTANO HD “FLOAT” 3 MACHEL MONTANO HD “THE FOG” 4 BUNJI GARLIN “SAVAGE” 5 MACHEL MONTANO HD & KERWIN DUBOIS “POSSESSED” 6 BUNJI GARLIN “DIFFERENTOLOGY” 7 BLAXX “LEH GO” 8 5 STAR AKIL “PARTIER” 9 BENJAI “FETER” RHYTHM INTERNATIONAL’S MC FIRE KYLE TOP 10 SOCA 10 RAVI B Compiled by Rhythm International’s MC Fire Kyle “PRESCRIPTION” Facebook: https://www.facebook.com/FIRE.KYLE Twitter: http://twitter.com/mcfirekyle L3MAGAZINE.COM | MARCH 2013 61
  60. 60. RICO VIBE’S TOP 10 VIDEO PICKS FOR MARCHTOP 10 CHARTS Compiled by Rico Vibes 1 BUSY SIGNAL “REGGAE MUSIC AGAIN” 6 KAYLA BLISS “LITERAL LOVE” 2 KONSHENS FT, DARRIO “GYAL SIDDUNG” 7 AMMOYE “RADIO” 3 ALISON HINDS “FALUMA MAKELELE” 8 TIFA FT. SPICE “WHY YOU MAD” 4 PROTOJE “KINGSTON BE WISE” 9 LADY SAW “HEELS ON” 5 TARRUS RILEY “SORRY IS A SORRY WORD” 10 ELEPHANT MAN FT. KHAGO “SLAP WEH” LADY SAW “HEELS ON” 62 L3MAGAZINE.COM | MARCH 2013
  61. 61. NEWRELEASESMIND THERAPY RIDDIM BOOST HAR UP REMIX Konshens Ft. PatriceANIMAL INSTINCT RIDDIM FIRST CAPITAL RIDDIMKurt Riley for Techniques Record Armz House RecordsCELEBRATION BITING ANTS RIDDIMSo So Def Wiletunes
  62. 62. LOVE MUSIC REVIEW THE SPARKLING RIDDIM SPARKLES T aking the middle music road is the glittering and shining Sparkling riddim pro- duced by ZJ Sparks and Zionnoize Freeze Records. Not falling into the Reggae, Dancehall or Island Pop bracket, the Sparkling riddim stands out for its universal appeal on the rhythmic level, and for limiting artistic contributions to just three groups. Designed for the Ladies listening pleasure and speaking on behalf of the men in their lives, Leonardo, Laza Morgan and T.O.K make vows, serenade and romance. They croon us into sweet hush so we can hear every word they say, yet we feel compelled to sing along with them, especially T.O.K. when they sing “Oh, I’m missing you, tell me why the road turned” which is an audio ode to the Diva Diana Ross and her forever classic song “Missing You.” Included in the package of 3 songs is the instrumental which is beautiful and will make a perfect backdrop for you and your lover to record your own song! L3’s rating is 4.0 out of 5 CONTRIBUTED66 L3MAGAZINE.COM | MARCH 2013
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  64. 64. LOVE MUSIC REVIEW TIME FOR THE GYAL SEASON RIDDIM68 L3MAGAZINE.COM | MARCH 2013
  65. 65. MUSIC REVIEWW e first got the teaser about the Gyal Season riddim last year (2012) when Kes the Band released the song “Tuesday on the Rocks.” When we heard the song, there was immediate excite- ment. The song was fresh and laid back and encouraged get- together’s with friends and loved ones. We knew Justin Nation and Bambino (producers of the riddim) had a hit on their handsand were expecting more immediately … fast forward to 2013…. Finally, after waiting several excruciating months, the duo released the riddimand we can officially say it has been worth the wait! Featuring the best in the business, including Busy Signal, Tanya Stephens andSpragga Benz, we knew these artists were going to impress us and that they did.What we didn’t know (well hidden secret) was that Tessanne Chin was also onthe riddim. This powerhouse vocalist engaged us in her every lyric with her performanceon the song “You Got What I Need” featuring Bambino. This is the kind of musicthat makes us want to see her perform live. Another female vocalist to impressus is Sophia Squire as well as Denyque. Hands down, we were pleasantly surprised by the delivery of Antigua’s Dras-tic who song “Think About Me” got everyone on the office singing the punch lineand collectively asking the same question; “who is Drastic.” We liked his vibe somuch, we had to feature him in this month’s edition of the magazine. A definite crossover and international hit song comes from Etana and featuresBusy Signal. “Love, Love, Love” is literally loved by all, and the glow in Etana’svoice as she sings is just as beautiful as the smile she wears as she sings it. Nice! Salute to Justin Nation and Bambino for including the pioneer Joe Lickshoton the “Vintage Concert” version which is a collaboration of all the songs on theriddim as well as a distinguished spotlight on the voice that marked an era inDancehall. This is what sets Justin and Bambino apart from the rest, and this iswhy we give them a #Salute! L3’s rating is 4.5 out of 5 iTunes link >>> https://itunes.apple.com/us/album/gyal-season-riddim/id594052574 CONTRIBUTED L3MAGAZINE.COM | MARCH 2013 69
  66. 66. LOVE MUSIC REVIEW PROTOJE’S 8 YEAR AFFAIR P rotoje is in unison; in unison with the taste of his fans, in unison with the music (which is a vibrational reflection of the artist) and in unison with his words. This unison shines in the 8 Year Affair. Giving us music we’ve come to expect, Proto (as he is affectionately called) draws us in with track 1 “The 8 Year Affair” which is performed against an acous- tic backdrop with guitar and flute. The artist explains what the 8 year affair is, and why it is, and our role within that affair. When we say ‘our’ we mean all fans of his music. On the romantic side, “Hold You Now” epitomizes everything women want from a partner- ship / commitment / relationship from their men; to be held, not held down. The artist even goes as far as to describe his love going beyond the mind and body; his love reaches her ev- ery molecule. Deep. Track 5 “Someone Like You” featuring Tessanne stirs every emotion you can possibly have while listening to music. Wow! Track 10, “Come My Way,” is the blueprint by which all male suitors will achieve success with their Ladies. Select militancy is used to deliver the message in songs like “Who Dem A Program,” “This is Not a Marijuana Song” and “Reggae Revival” featuring Romain Virgo. Proto un- derstands that he doesn’t need to ‘beat’ home the point but rather he can ‘music’ home the point which he does using Word; Sound; Power and the point is well made. The final track on the album is announced by the sound of royal trumpets, making way for the royal proclamation from the King who makes “Music From My Heart” and not for the charts. The only aspect of this album we don’t like is it ends too soon which we suppose is a good thing. Whenever you have the chance to see Protoje perform live, do it … it’s unison! L3’s rating is 4.6 out of 5 CONTRIBUTED70 L3MAGAZINE.COM | MARCH 2013
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  68. 68. LOVE MUSIC REVIEWS YOU CAN’T GO WRONG WITH SOUL REGGAE P roduced by Nature’s Way Entertainment from Jamaica, the Soul Reggae Riddim does what its title says; it touches the Soul of Reggae. As much because of the caliber of artists on the riddim and as much CONTRIBUTED because of the musical composition, the crew strikes the right balance as they draw upon the emotions of each artists ‘soul’ and apply it to Reg- gae. Songs like Christopher Martin’s “Change My Plans” and Mr. Melody’s “Still in Love” touch on the soul application as does Wayne Wonder’s “Never Gonna Say Goodbye.” Mr. Hot-Ed, Busy Signal, delivers one of his best performances with “You and Me.” Using the majestic sound of trumpets, Busy sings “baby you and me, for eternity, you will always be my lover” and those words reassure every female of the love they want to experience deep within. Busy has become every woman’s dream man. This riddim is a definite must add to your music collection and one that is sure to add a romantic touch to your evening with your Boo! L3’s rating is 3.8 out of 572 L3MAGAZINE.COM | MARCH 2013
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  70. 70. LOVE LOVE ADVICE 2-Lined Music Hut Malvern Town Centre 31 Tapscott Road 416-264-399974 L3MAGAZINE.COM | JUNE 2012
  71. 71. LOVE ADVICEL3MAGAZINE.COM | JUNE 2012 75
  72. 72. LOVE ON BLAST GETTING TO KNOW TILIBOP CONTRIBUTED D o not go where the path leads, go where there is no path and blaze a trail! That’s the expression Tilibop lives by, and the artist is doing just that. This talented innovator of the Reggae Music Alternative movement has garnered rave reviews as his 38,000 friends on his social network pages will attest, along with 1.5 mil- lion music lovers listening with rapt attention. This Reggae sensation had an appreciation for music, since his humble beginnings as a young child in St. Mary, Jamaica growing up amidst the turmoil in the streets of Augustown, Jamaica. Initially listening to music served as an escape from life’s daily struggles, however the music found the entertainer in him, in a surprising way; while singing to a friend, a stranger overheard his melodic voice and invited him, to a recording session. Tilibop, unhappy with his first time out, was determined to not only improve, but to excel. He went home and wrote a song, and then practiced, and continued to practice until something stirred within him and he hasn’t looked back since that fateful day twelve years ago. It’s that same introspective quality and work ethic that make Tilibop the consummate vo- calist he is today. Tilibop loves and appreciates all genres of music, from old school Soul, to The Beatles, Nina Simone and Pavarotti to name a few. His roots are in Reggae and in his Reggae Music Alternative Movement is music with substance that provides great dancing grooves, while providing thought provoking lyrics. His is music you can feel! His first single “Ghetto Town” has an easy dance beat, and inspiring message of struggle and deter- mination, and you can feel that unique sensibility listening to his song “Champion.” His latest single “Neva Book Fih It” features Beenie Man and is doing well with audiences. Connect with Tilibop via Twitter >>> @TILIBOP76 L3MAGAZINE.COM | MARCH 2013
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  74. 74. LOVE ON BLAST78 L3MAGAZINE.COM | MARCH 2013
  75. 75. ON BLASTOH YES! THIS ISDRASTIC!M ake no mistake about Drastic when you hear his voice on the radio, or see him perform live in concert. He is exactly what fans love about their favourite performers! Part Songwriter, part Musician, Producer, Writer, Athlete and Husband, Art Philip transforms into the Entertainer known as Drastic when he takes the stage and when he’sin the recording booth. Beginning his career professionally in 2007, Drastic achieved the mile-stone of winning the Virgin Islands Idol competition (a title which is alsoshared by friend Brandon Varlack aka BV), and used that win as a steppingstone to explode on the Soca scene in 2010. His song “Sugary Waistline”proved to be so popular, he reached the Finals for Antigua’s 2010 Soca PartyMonarch Competition, which was his first time entering the competition andfirst time doing a Soca song in his music career. Within one week of posting the song on Youtube “Sugary Waistline”received over 18,000 plays. The song also received the award for best Socamusic video from CariVibez in 2011. Drastics accolades don’t stop there!He’s been #1 on the Reverb Nation website in the Nation of Antigua& Bar-buda. Over the past two years he has worked with other heavy hitters in themusic industry such as Sean Kingston, Spragga Benz, Honorebel, JemereMorgan [of the Morgan Heritage Family] and Jah Cure with whom he and B.Vteamed with to record the song “Kiss Me Girl.” The official music video for“Kiss Me Girl” landed on the #1 spot on Tempo’s Cross Caribbean Countdownand #6 on MTV Base Africa. A number of his other music videos have madeit to #1 on Tempo including “Life II Live” featuring BV, “So Seductive” alsofeaturing BV, and “Blasting Away” featuring J. Nation and LogiQ Pryce ofThem Island Boyz. The “Blasting Away” 2D Animation video was awarded “Most Creative Useof Anime in A Music Video” in the 2012 Animae Caribe Animation and DigitalMedia Festival in Trinidad & Tobago. Drastic has collaborated with RichieLoop out of Jamaica on the song “Winna” and most recently Shal Marshallfrom Trinidad with “Bam Bam Remix.” His most recent release “Think AboutMe” on the Gyal Season Riddim is quickly becoming an international suc-cess. Drastic will be dropping his first solo album “U.F.O. (Umbrella for Oblivion)”in Spring 2013. Connect with Drastic via Twitter >>> @ThisIzDrastic CONTRIBUTED L3MAGAZINE.COM | MARCH 2013 79
  76. 76. LOVE ON BLAST LOVER’S ROCK SOUL THANKS TO CBLOCK O ne of the UK’s most talented singers, songwriters and producers whose music is impacting the world one song at a time is CBlock! Originally from St. Elizabeth, Jamaica, CBlock was exposed to music from a young age thanks to his Father who was a recording artist. Always with a fas- cination for music, CBlock found his way to Area 52 Recording Studios where he recorded his first song. Since then, there has been no turning back! With a solid arsenal of original songs made especially for Lover’s, “In My Arms and “Wifey” have become international hit songs for the artist. Working with diverse elements of R&B, Reg- gae, Soul, Pop and Acoustic Reggae, CBlocks voice and brand of music are quickly identifiable. Describing his music as positive, creative and uplifting, CBlock has been able to perform in various parts of the UK such as London, Nottingham, Northhampton and Wolverhampton, sharing the stage with some of the industries’ best known artists. In 2011 he made his debut to his European fans in Yaam, Berlin and was met with great enthusiasm, especially from his female fans! Drawing on aspects of his daily life, there is no ‘block’ to the soul-filled flow of music that comes from CBlock. Recently, CBlock worked on riddim projects for BBC 1Xtra’s Robbo Ranx. The song, “Swagga Mih Seh’ was voiced to the radio personalities Champagne Riddim. CBlock is currently working on his album which is due to be released soon, and will have some of the best Lover’s Rock soul audiences have heard in some time. Connect with CBlock via Twitter >>> @CBlock45 CONTRIBUTED80 L3MAGAZINE.COM | MARCH 2013
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  78. 78. L Y R I C S
  79. 79. GR GAPPY RANKS AND JACOB WILLIAMS PORTIA CLARKEG appy Ranks first came to international attention for his performances on clas- sic Treasure Isle riddims. This collection was put together for the world to enjoy on the album ‘Put the Stereo On’ which was produced by Chris Peckings. Not long after the album’s release, Gappy expanded to include Dancehall in hiscatalog. Some people appreciated the addition, and others did not. Gappy did whathe felt was right for him. He now enjoys success in both lanes. Now an international artist with a strong catalog of hits, Gappy sits down with usto answer all the questions we have about music, food and beef!
  80. 80. PC: What’s the difference between Gappy Ranks and Jacob Williams?GR: Jacob Williams is the name I was born with and who I am. Gappy Ranks was born through JacobWilliams by the power of music. As time passes, the two become one because of daily habits andpublic awareness. After so long, it becomes difficult to separate the two in terms of carrying workhome. I hope Jacob Williams shines bright through the voice that is Gappy Ranks.Seeing that you’ve started using your real name within your career, do you find people call you bothnow?For a long time in my community of Harlesden, London, people called me Jacob, Gappy, So Ghetto orPapoose, all of which can still be heard today. For a long time I have let the world know more aboutthe life behind Gappy Ranks which is Jacob Williams. It is also the name given by my parents whom Ilove and respect dearly.Do you have a nickname other than Gappy?!Other than the ones I mentioned previously, no! Gappy was the first name given to me at the age of sixin my community of Harlesden. I have a gap in my teeth and still do. This was the reason for Gappywhich I took with honor amongst my friends and family. The Ranks was added due to the music deliv-ered by the great Cutty ranks. It never changed since, and is becoming known worldwide!You are proclaimed to be the Reggae / Dancehall artist from the UK that put the UK on the map. Doesthis proclamation put pressure on you to do quality songs over quantity songs?The music today is being made as a fast pace which is faster than usual. As artists worldwide canrecord at home and deliver a production and seek rewards via sites such as YouTube. Music from theUK had declined for a long time and yes I did do my part to renew its history, and I still do, but I didn’tdo it alone. Artists within the UK have been trying for years just as hard as Gappy Ranks, so it wouldbe wrong of me to not see and credit and give respect where it’s due. I think we still have a lot of work to do in the UK in terms of holding up and rewarding our talentsmore.Being from the UK, what aspects have you embraced in your music?Well as you know, the UK is where I’m from, and it’s one of the most multi-cultural cities in the worldwhere people of all backgrounds live together. This has had a huge impact on the music I make. Being from North West London where Reggae music dominates, and coming from a West Indian heri-tage, it’s natural for me to incorporate its values and mannerisms in the other genres of music I makewhich appeal to multiple cultures.
  81. 81. You’re a songwriter as well as an artist. Where did your talent forwriting come from? If you had to choose, which would you rather;songwriting or being an artist?At a very young age, writing became a love of mine as I would scriptpoems and stories at primary school level. My love for the Englishsubject also elevated my songwriting and use of wording and sylla-bles. As a recording and performing artist, I think it’s very importantto have the art of songwriting as it enhances how you perform anddeliver music. I always say you have to ‘write it to sing it!’Gaps (I hope you don’t mind me calling you that!), you’ve done songswith so many artists in the Reggae and Dancehall industry and acrossthe board in general. Is there a feature that you’ve done so far thatstands out and why?That would be hard for me to comment on but doing features withartists such as Beenie Man, Freddie McGregor, Delly Ranx, ChristopherEllis, Busy Signal and more is such a great collective of artists andmaterial. My attitude to doing more collaboration is never based on fame orname; it was and still is based on talent and passion for the musicbeing made. I always have the view that we are all equal no matterthe celebrity status or wealth.Which living Reggae artist would you like to work with?I have had the chance to work and perform on stage with a variety ofartists from the late Alton Ellis to the legend Beres Hammond. I thinkwhen in the right place, and at the right time, collaboration will becreated naturally. “AT A VERY YOUNG AGE, WRITING BECAME A LOVE OF MINE...MY LOVE FOR THE ENGLISH SUBJECT ALSO ELEVATED MY SONGWRITING AND USE OF WORDING AND SYLLABLES.”
  82. 82. Which Dancehall artist would you like to work with and why?I think my previous answer can be applied to this question, but I will add that more unity must beforged between artists. We can look at other genres unity in terms of creating a stronger industry andwe can all work together to be successful. For too long there has been division and a lack of a productive attitude towards getting along witheach other. I myself have to try harder and I acknowledge the dedication to the efforts needed.Speaking about features, its only right we talk about one of the hottest tracks out right now with Mr.Busy Signal called “Money Finger.” How did that feature come about as Busy doesn’t generally do toomany features with foreign artists?I’ve known Busy personally for a few years. We were introduced through Alliance member Jagwa whileboth were on tour here in the UK. Since that introduction, I’ve been o many shows with Busy abroadand he has always kept in contact with me especially when he comes to the UK. Before his incarceration (he served six months and was released), we recorded a number of recordsin London, one of which was “Hottest Hothead.” I produced and recorded a video for that track, andone of the other tracks was the “Money Finger” collaboration.Did you expect Money Finger to be such a big hit with fans and the media?You never know the impact a song is going to have on the public as the attention span is so short andwe’re in a fast paced industry. I knew the idea of the collaboration with myself and Busy would get anawesome response. The music was composed by Trinidad and Tobago born, and now UK based producer Wundah whocaptured the right attitude of melodic instruments that ignited the lyrics written by myself and BusySignal. I’m happy for the feedback from the worldwide community. I understand the song is also onthe charts all over!Can we expect a video for Money Finger?Yes definitely! I have been having meetings with French Director and Film Maker Joachim Maquet whohas done a number of projects with me already. We want to deliver a great video that will be playedand enjoyed by everyone. We’re fine tuning the scheduling so the video is done properly. It should becompleted and delivered before the end of spring, 2013!As an artist, how do you keep your music and lyrics relevant?I think what most people would attribute to my nature is the eclectic and versatile music I make aswell as my performance. Keeping up with the world is very important and artists should never trapthemselves in a time box. Image and trends and lyrics have to be created and changed from time totime in order to stay ahead with what is current and by extension what fans want to hear.Gappy you tour so much and very often. We know touring is exciting, but what we really want to knowis what 3 things do you always bring on the road with you?!Seeing the world is something that has enhanced the name Gappy Ranks and has also helped meunderstand more. Different locations will demand different luggage etcetera so it tends to vary, but,I never leave home without my family values and knowledge that I must stay true to who I am nomatter how far away I am from home. Material things can be replaced at the blink of an eye, but yourlife cannot.
  83. 83. Being an artist I’m sure people always pre-judge you, what is the biggest preconceptionpeople have about you?I think the biggest preconception any artist or person in the public eye will have to faceis people thinking you’re always happy. This goes back to what I said earlier abouttwo becoming one over a matter of time (Gappy Ranks and Jacob Williams). I’m stilla human being living on earth. I would love people to understand more about the lifebehind an artist, that way I think it will bring the people closer to what we representand stand for.You’re known for being very outspoken. Taking advantage of you being outspoken, I’mgoing to ask the question most people want to know! Are Gappy Ranks and Stylo G ina musical or personal beef?The answer to that is no. I think Stylo G is a great artist and has proven to the UK and tothe world that he is capable of delivering good music and maintaining that fan base. Ipersonally know and have seen his elevation and dedication that he’s put into his musicto take him where he is right now. His songs “Call Me A Yardie” and “Winter Swag” are great songs that I myself listento; however we have both achieved a great response from the music world. There aresome people who encourage competition and beef between us but I have no time fora beef with Stylo G or anyone else trying to make something of their lives and who aredoing good music, especially in the UK.Do you think musical beef is a plus or a negative within Dancehall?I think artists definitely need to have a competitive drive but only to be generated intocreating great work and to keep on their toes. I grew up seeing a lot of violent thingsand I know so many people who lost their life to beef. I would be a fool to want to livemy life for war; nobody wants that. I would never want to see anyone hurt because ofmy music, especially another artist.You have a label called Hot Coffee Music. Tell us about that!I started my label in 2010. I wanted to spread the production and awareness of UKtalent. I actually got the name for the label from an incident involving a Mac Book Proand a cup of coffee (he laughs). Go figure!Is Hot Coffee a Reggae / Dancehall Label? How many artists do you have on the labeland what can you tell us about them?!Hot Coffee Music is not a Reggae record label but we have a string aroma of Reggae! Myintention is to produce artists regardless of the genre they perform in. We’ve startedproducing for artists such as Chino McGregor, Gyptian, Busy Signal, Redman UK, Bugle,Delly Ranx, Khago and more as well as my own material. My focus is to rise and be a positive part of the industry.
  84. 84. Gaps I know you’re into food so it’s only right that I ask … if I take a look in your fridge,what would I see?!Eating healthy is important to me and it’s easy to get carried away with all the food,especially take out, that’s available. I love to cook for my family every chance I getso I can tell you what you WON’T find in my fridge which is alcohol, Pork and red meat!Ok so tonight is your night to cook, what are you cooking?It would definitely be my specialty which is Chicken Mangifera Indica which is my ownpersonal recipe! I might also make Stewed Mango Pulp Chicken Breast with lemongrass corn on the cob, mixed vegetables and coleslaw.FILLING IN THE GAPS!I Love………Everything That Is Good About The WorldI Hate .......Everything That Is Bad About The WorldMusic Is My……..For The People By The PeopleMy Fans Are……….Part Of Who I AmGappy Is ……..Learning EverydayJacob Lee Williams Is ……….Trying To Do The Best He CanFollow Me On Twitter …………..And I Will Follow YouMy Message To My Fans …………Is Thank You For All Your Support And Love.Connect with Gappy on Twitter >>> @GappyRanks | @Hot_CoffeeMusic
  85. 85. SS 20 QUESTIONS WITH SAMMI STAR AYEOLA GEORGESammy “Sammi Starr” Poitier the son of two ministers, husband to a gor-geous wife and father to a beautiful daughter is one of the Bahamasleading talents. He got his start in church playing the drums and singingin the choir, then playing the piano when the keyboardist left to resideon another island. Though he may not have thought of it while pursuing his law degreeyears later, his start in the church watching and learning from his fatherRev. Oswald Poitier (who founded the group Gospel Music Train) and hismother Sabrena he was destined for a career in music. As a teen Sammi took part in several local talent shows, including theJunkanoo Song competition and has performed at additional Bahamasevents such as Make ‘Em Listen Productions showcase, Reggae All Stars2008 and 2009, and Miss Bahamas World among others. In 2010 he was one of the closing acts along with Nicki Minaj, RickRoss, and Diddy at “Miami’s Best of the Best.” Under his Starrboy Pro-ductions, Sammi Starr has released hits such as “We Winning,” “Good toKnow You,” “I’ll Never Leave” and more and also includes production inhis portfolio.

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