Towards a Framework for Visual Literacy Thinking

Towards a Framework for Visual Literacy Instruction
David Jakes

Today…
Jakes.editme.com

Visual literacy is composed of three discrete skills:
Navigating
Evaluating
Communicating

There is a biological basis for visual communication

3.5 pounds or 1.6 kilograms
12 billion cells

30,000
1,000,000

Emotion, depicted through visual means, sells the message…

“Communication is the transfer of emotion…”
Seth Godin

Photo from flickr/bill biggert

6679 Polaroids, March 31, 1979 to October 25, 1997
Image from mentalfloss.com

Water buffalo
Water Buffalo Movie

Video obituary
The Last Word, Art Buchwald, literally…

Writing
Accessing, evaluating and synthesizing media
Project management
Technical and computer use
Understanding how to use intellectual property in an ethical and socially acceptable manner

The most powerful producer of visual imagery is the individual, it’s you…

Photo by Eliot Ward of Adam Stacey

Image from America2050.com

Photo by Janis Krum

Nasa.gov

Instagr.am

Flickr and Facebook are two of the world’s largest photo sites. Which is bigger?
5.1 billion images on Flickr
2.5 billion per month on Facebook, 30 billion per year! pingdom

A day’s worth of content is uploaded into YouTube every minute.
YouTube serves 1 billion videos in a single day. pingdom

You have to share it.

“You are now defined by what you create, share, and allow others to mash up.”
John Seely Brown

Creative Commons

Individuals must be capable of working in multiple mediums to create messages, in accordance with the principles of visual literacy.

Stories for Change

Create content in Google Earth

Photosynth

From Good.is

Image from fastcodesign.com

Many Eyes Visualizations

65%
From Brain Rules, Dr. John Medina | See Multimodal Learning

Richard Mayer, Multimedia Learning
Information presentation vs. Cognitive guidance

Richard Mayer, Multimedia Learning
Multimedia Principle
Coherence Principle
Contiguity Principle
Signaling Principle
Personalization Principle

Visuals, when combined with other multimedia, provide individuals with a competitive voice.

True America, Digital Diplomacy Project

179,997 views, 2,046 ratings and 2,500+ comments

Networks for sharing and collaboration extend that voice…
Courtesy of Gapingvoid.com

…and that voice forms the basis of community as a contributing member of a conversation.

Everyone can learn from each other, independent of time, space, place, and device.

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Towards a Framework for Visual Literacy Thinking

by David Jakes on Nov 04, 2010

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