Towards a Framework for Visual Literacy Instruction<br />David Jakes<br />
Today…<br />Jakes.editme.com<br />
Visual literacy is composed of three discrete skills:<br />	Navigating<br />	Evaluating<br />	Communicating<br />
There is a biological basis for visual communication<br />
3.5 pounds or 1.6 kilograms<br />12 billion cells<br />
30,000<br />1,000,000<br />
Emotion, depicted through visual means, sells the message…<br />
“Communication is the transfer of emotion…”<br />Seth Godin<br />
Photo from flickr/bill biggert<br />
6679 Polaroids, March 31, 1979 to October 25, 1997<br />Image from mentalfloss.com<br />
Water buffalo<br />Water Buffalo Movie<br />
Video obituary<br />The Last Word, Art Buchwald, literally…<br />
<ul><li>Writing
Accessing, evaluating and synthesizing media
Project management
Technical and computer use
Understanding how to use intellectual property in an ethical and socially acceptable manner</li></li></ul><li>
The most powerful producer of visual imagery is the individual, it’s you…<br />
Photo by Eliot Ward of Adam Stacey<br />
Image from America2050.com<br />
Photo by Janis Krum<br />
Nasa.gov<br />
Instagr.am<br />
Flickr and Facebook are two of the world’s largest photo sites.  Which is bigger?<br />5.1 billion images on Flickr<br />2...
A day’s worth of content is uploaded into YouTube every minute.<br />YouTube serves 1 billion videos in a single day. ping...
You have to share it.<br />
“You are now defined by what you create, share, and allow others to mash up.” <br />	John Seely Brown<br />
Creative Commons<br />
Individuals must be capable of working in multiple mediums to create messages, in accordance with the principles of visual...
Stories for Change<br />
Create content in Google Earth<br />
Photosynth<br />
From Good.is<br />
Image from fastcodesign.com<br />
Image from fastcodesign.com<br />
Many Eyes Visualizations<br />
10%<br />
35%<br />
65%<br />From Brain Rules, Dr. John Medina | See  Multimodal Learning<br />
Richard Mayer, Multimedia Learning<br />Information presentation vs. Cognitive guidance<br />
Richard Mayer, Multimedia Learning<br />Multimedia Principle<br />Coherence Principle<br />Contiguity Principle<br />Signa...
Visuals, when combined with other multimedia, provide individuals with a competitive voice.<br />
True America, Digital Diplomacy Project<br />
179,997 views,  2,046 ratings and 2,500+ comments<br />
Networks for sharing and collaboration extend that voice…<br />Courtesy of Gapingvoid.com<br />
…and that voice forms the basis of community as a contributing member of a conversation.<br />
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Towards a Framework for Visual Literacy Thinking

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Towards a Framework for Visual Literacy Thinking

  1. 1. Towards a Framework for Visual Literacy Instruction<br />David Jakes<br />
  2. 2. Today…<br />Jakes.editme.com<br />
  3. 3. Visual literacy is composed of three discrete skills:<br /> Navigating<br /> Evaluating<br /> Communicating<br />
  4. 4. There is a biological basis for visual communication<br />
  5. 5. 3.5 pounds or 1.6 kilograms<br />12 billion cells<br />
  6. 6. 30,000<br />1,000,000<br />
  7. 7. Emotion, depicted through visual means, sells the message…<br />
  8. 8. “Communication is the transfer of emotion…”<br />Seth Godin<br />
  9. 9. Photo from flickr/bill biggert<br />
  10. 10. 6679 Polaroids, March 31, 1979 to October 25, 1997<br />Image from mentalfloss.com<br />
  11. 11. Water buffalo<br />Water Buffalo Movie<br />
  12. 12. Video obituary<br />The Last Word, Art Buchwald, literally…<br />
  13. 13. <ul><li>Writing
  14. 14. Accessing, evaluating and synthesizing media
  15. 15. Project management
  16. 16. Technical and computer use
  17. 17. Understanding how to use intellectual property in an ethical and socially acceptable manner</li></li></ul><li>
  18. 18. The most powerful producer of visual imagery is the individual, it’s you…<br />
  19. 19. Photo by Eliot Ward of Adam Stacey<br />
  20. 20. Image from America2050.com<br />
  21. 21. Photo by Janis Krum<br />
  22. 22. Nasa.gov<br />
  23. 23.
  24. 24. Instagr.am<br />
  25. 25. Flickr and Facebook are two of the world’s largest photo sites. Which is bigger?<br />5.1 billion images on Flickr<br />2.5 billion per month on Facebook, 30 billion per year! pingdom<br />
  26. 26. A day’s worth of content is uploaded into YouTube every minute.<br />YouTube serves 1 billion videos in a single day. pingdom<br />
  27. 27.
  28. 28. You have to share it.<br />
  29. 29. “You are now defined by what you create, share, and allow others to mash up.” <br /> John Seely Brown<br />
  30. 30.
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35.
  36. 36. Creative Commons<br />
  37. 37. Individuals must be capable of working in multiple mediums to create messages, in accordance with the principles of visual literacy.<br />
  38. 38. Stories for Change<br />
  39. 39. Create content in Google Earth<br />
  40. 40. Photosynth<br />
  41. 41.
  42. 42.
  43. 43.
  44. 44. From Good.is<br />
  45. 45. Image from fastcodesign.com<br />
  46. 46. Image from fastcodesign.com<br />
  47. 47. Many Eyes Visualizations<br />
  48. 48.
  49. 49.
  50. 50. 10%<br />
  51. 51. 35%<br />
  52. 52. 65%<br />From Brain Rules, Dr. John Medina | See Multimodal Learning<br />
  53. 53. Richard Mayer, Multimedia Learning<br />Information presentation vs. Cognitive guidance<br />
  54. 54. Richard Mayer, Multimedia Learning<br />Multimedia Principle<br />Coherence Principle<br />Contiguity Principle<br />Signaling Principle<br />Personalization Principle<br />
  55. 55.
  56. 56.
  57. 57. Visuals, when combined with other multimedia, provide individuals with a competitive voice.<br />
  58. 58.
  59. 59. True America, Digital Diplomacy Project<br />
  60. 60. 179,997 views, 2,046 ratings and 2,500+ comments<br />
  61. 61. Networks for sharing and collaboration extend that voice…<br />Courtesy of Gapingvoid.com<br />
  62. 62. …and that voice forms the basis of community as a contributing member of a conversation.<br />
  63. 63.
  64. 64.
  65. 65. Everyone can learn from each other, independent of time, space, place, and device.<br />

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