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Towards A Framework For Visual Literacy Instruction

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Presentation on a framework for visual literacy. Online resources can be found at http://jakes.editme.com/communicatewithvisuals

Presentation on a framework for visual literacy. Online resources can be found at http://jakes.editme.com/communicatewithvisuals

Published in: Education, Technology

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  • Hi Maggie: thank you for your kind words, they are appreciated. Unfortunately, this presentation contains stock photography which is licensed-and the license includes that I cannot distribute the images that I have purchased to any entity for reuse, which could occur if it were available for download.

    You can see the entire presentation here, which includes my ideas expanded with hyperlinks:

    http://jakes.editme.com/communicatewithvisuals
       Reply 
    Are you sure you want to  Yes  No
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  • This is a visionary presentation. I am teaching at an international school in Guangzhou, China and stumbled upon this and was blown away. There is a new course within the IB curriculum titled, 'Literature and Language' and it is a course about being critically literate in today's visual, globalized society. This presentation would be extremely helpful for me to show my students but also parents. Could I respectfully be given permission to download it?

    Maggie H
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Transcript

  • 1. Towards a Framework for Visual Literacy Instruction
    David Jakes
  • 2. Today…
    Jakes.editme.com
  • 3.
  • 4. There is a biological basis for visual communication
  • 5. 3.5 pounds or 1.6 kilograms
    12 billion cells
  • 6.
  • 7. 16,000
    1,000,000
  • 8. 10%
  • 9. 35%
  • 10. 65%
    From Brain Rules, Dr. John Medina | See Multimodal Learning
  • 11. Emotion, depicted through visual means, sells the message…
  • 12.
  • 13. “Communication is the transfer of emotion…”
    Seth Godin
    click
  • 14. Water buffalo
  • 15. Video obituary
  • 16.
  • 17. How many homeless?
    Between 2.3 and 3.5 million are likely to experience being homeless in a year
    1.35 million of them are children
    200,000 veterans may be homeless on a given night.
    50% African-American, 35% White, 12% Latino, 2% Native American, 1% Asian
  • 18. How many experience being homeless?
    • Between 2.3 and 3.5 million
    • 19. 1.35 million of them are children
    • 20. 200,000 veterans may be homeless on a given night.
    • 21. 50% African-American, 35% White, 12% Latino, 2% Native American, 1% Asian
    Image used with permission iamchrisjett
  • 22. The most powerful producer of visual imagery is the individual, it’s you…
  • 23. Facebook: 200 million/2.6 billion
    YouTube: 70 million videos, 1 million dollars a day
    Blogs: 133/346 million
    Twitter: 1.1 Billion/3 million
    Flickr: 4 Billion
    Wikipedia: 10 million articles
  • 24. You have to share it…
  • 25. “You are now defined by what you create, share, and allow others to mash up.”
    John Seely Brown
  • 26.
  • 27. Individuals must be capable of working in multiple mediums to create visual messages….
  • 28. …in accordance with the principles of visual literacy.
  • 29.
  • 30.
  • 31.
  • 32.
    • Writing
    • 33. Accessing, evaluating and synthesizing media
    • 34. Project management
    • 35. Technical and computer use
    • 36. Understanding how to use intellectual property in an ethical and socially acceptable manner
  • 37.
  • 38.
    • 65,000 apps now available
    • 39. 1.5 Billion apps downloaded
    • 40. 1000 developers
    • 41. 40 million devices (iPhone and iPod Touch)
  • Cognitive Load Theory
    Intrinsic, Extraneous, and Germane
  • 42. 1 + 1 = 2
  • 43. Recall Dupuit, Flow to fixed heads with recharge:
    Note:
    Recharge is a fixed flux and head/gradient will be calculated to accommodate that recharge - e.g. High recharge >> High heads
    h1 and h2 are fixed heads and flux will be calculated to accommodate those heads - e.g. a high h1 will shift the divide to the left of the problem domain and produce large influx that joins the reachrge and discharges to the right, if h2 is very low, that influx will be even higher
    w
    qx
    hx
    h1 h2
    d
    L
    x=0
  • 44.
  • 45. Of the 16 million colors…
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. This is a Serif Font
    This is a Sans Serif Font
  • 51. CAUTION: The use and application of Comic Sans in presentations is illegal in 34 states….
  • 52. Richard Mayer, Multimedia Learning
    Information presentation vs. Cognitive guidance
  • 53. Richard Mayer, Multimedia Learning
    Multimedia Principle
    Coherence Principle
    Contiguity Principle
    Signaling Principle
    Personalization Principle
  • 54. Adolescent Brain
    More gray matter than white matter
    Prefrontal cortex growing and developing
    Brain continues to grow and matures by the age of 25
    Teenage brain has a well-developed accelerator but only a partly developed break
    New proliferation of neurons at 11 for girls and 12 for boys
  • 55. Adolescent Brain
    More gray matter than white matter
    Prefrontal Cortex
    Brain grows and matures by 25
    ff
  • 56. Adolescent Brain
    Teenage brain has a well-developed accelerator but only a partly developed break
    New proliferation of neurons at 11 for girls and 12 for boys
    ttt
    ff
  • 57. Negative plasticity
    Examine the worry circuitry in the brain
    Limbic system
    Thoughts have an impact on the brain
    Get rid of the ANTS-kill them
    Think of bad thoughts as air pollution
    Exterminate the ants – get rid of always negative thinking
  • 58. Negative Plasticity
    Examine the worry circuitry
    Limbic System
    Thoughts have an impact on the brain
    Get rid of the ANTS-negative thinking
    Bad thoughts as air pollution
  • 59. As a high school student have you had a positive ongoing relationship with at least one adult?
    96% responded “Yes”
  • 60. As a high school student have you had a positive ongoing relationship with at least one adult?
    96% responded “Yes”
  • 61. GBS Snapshot
    From 1998 to 2008:
    2261 to 2556 Total Students
    25.13 to 26.89 Credits Taken
    729 to 1145 AP Tests
    81% to 90% Pass Rate for AP Tests
    87.9% to 98.1 % College Bound
  • 62. GBS Snapshot
    From 1998 to 2008:
    • 2261 to 2556 total students
    • 63. 25.13 to 26.89 credits taken
    • 64. 729 to 1145 AP Tests
    • 65. 81% to 90% pass rates of AP Tests
    • 66. 87.9% to 98.1% College Bound
  • 3,768,222,649 images on Flickr
    4 Years of Content on YouTube..every day
    Waracle
  • 67. Visuals, when combined with other multimedia, provide individuals with a competitive voice.
  • 68. 179,997 views, 2,046 ratings and 1,517 comments
  • 69.
  • 70. Networks for sharing and collaboration extend that voice…
  • 71. …that voice forms the basis of community as a contributing member of a conversation.
  • 72. Everyone can learn from each other, independent of time, space and place.