Towards a Framework for Visual Literacy InstructionDavid Jakes

Today…Jakes.editme.com

There is a biological basis for visual communication

3.5 pounds or 1.6 kilograms12 billion cells

16,0001,000,000

10%

35%

65%From Brain Rules, Dr. John Medina | See Multimodal Learning

Emotion, depicted through visual means, sells the message…

“Communication is the transfer of emotion…”Seth Godinclick

Water buffalo

Video obituary

How many homeless? Between 2.3 and 3.5 million are likely to experience being homeless in a year1.35 million of them are children200,000 veterans may be homeless on a given night.50% African-American, 35% White, 12% Latino, 2% Native American, 1% Asian

How many experience being homeless?Between 2.3 and 3.5 million1.35 million of them are children200,000 veterans may be homeless on a given night.50% African-American, 35% White, 12% Latino, 2% Native American, 1% AsianImage used with permission iamchrisjett

Between 2.3 and 3.5 million

1.35 million of them are children

200,000 veterans may be homeless on a given night.

50% African-American, 35% White, 12% Latino, 2% Native American, 1% Asian

The most powerful producer of visual imagery is the individual, it’s you…

Facebook: 200 million/2.6 billionYouTube: 70 million videos, 1 million dollars a dayBlogs: 133/346 millionTwitter: 1.1 Billion/3 millionFlickr: 4 BillionWikipedia: 10 million articles

You have to share it…

“You are now defined by what you create, share, and allow others to mash up.” John Seely Brown

Individuals must be capable of working in multiple mediums to create visual messages….

…in accordance with the principles of visual literacy.

WritingAccessing, evaluating and synthesizing mediaProject managementTechnical and computer useUnderstanding how to use intellectual property in an ethical and socially acceptable manner

Writing

Accessing, evaluating and synthesizing media

Project management

Technical and computer use

Understanding how to use intellectual property in an ethical and socially acceptable manner

65,000 apps now available1.5 Billion apps downloaded1000 developers40 million devices (iPhone and iPod Touch)

65,000 apps now available

1.5 Billion apps downloaded

1000 developers

40 million devices (iPhone and iPod Touch)

Cognitive Load TheoryIntrinsic, Extraneous, and Germane

1 + 1 = 2

Recall Dupuit, Flow to fixed heads with recharge:Note:Recharge is a fixed flux and head/gradient will be calculated to accommodate that recharge - e.g. High recharge >> High headsh1 and h2 are fixed heads and flux will be calculated to accommodate those heads - e.g. a high h1 will shift the divide to the left of the problem domain and produce large influx that joins the reachrge and discharges to the right, if h2 is very low, that influx will be even higherwqxhxh1 h2dLx=0

Of the 16 million colors…

This is a Serif FontThis is a Sans Serif Font

CAUTION: The use and application of Comic Sans in presentations is illegal in 34 states….

Richard Mayer, Multimedia LearningInformation presentation vs. Cognitive guidance

Richard Mayer, Multimedia LearningMultimedia PrincipleCoherence PrincipleContiguity PrincipleSignaling PrinciplePersonalization Principle

Adolescent BrainMore gray matter than white matterPrefrontal cortex growing and developingBrain continues to grow and matures by the age of 25Teenage brain has a well-developed accelerator but only a partly developed breakNew proliferation of neurons at 11 for girls and 12 for boys

Adolescent BrainMore gray matter than white matterPrefrontal CortexBrain grows and matures by 25ff

Adolescent BrainTeenage brain has a well-developed accelerator but only a partly developed breakNew proliferation of neurons at 11 for girls and 12 for boystttff

Negative plasticityExamine the worry circuitry in the brainLimbic systemThoughts have an impact on the brainGet rid of the ANTS-kill themThink of bad thoughts as air pollutionExterminate the ants – get rid of always negative thinking

Negative PlasticityExamine the worry circuitryLimbic SystemThoughts have an impact on the brainGet rid of the ANTS-negative thinkingBad thoughts as air pollution

As a high school student have you had a positive ongoing relationship with at least one adult?96% responded “Yes”

As a high school student have you had a positive ongoing relationship with at least one adult?96% responded “Yes”

GBS SnapshotFrom 1998 to 2008:2261 to 2556 Total Students25.13 to 26.89 Credits Taken729 to 1145 AP Tests 81% to 90% Pass Rate for AP Tests87.9% to 98.1 % College Bound

GBS SnapshotFrom 1998 to 2008:2261 to 2556 total students25.13 to 26.89 credits taken729 to 1145 AP Tests81% to 90% pass rates of AP Tests87.9% to 98.1% College Bound

2261 to 2556 total students

25.13 to 26.89 credits taken

729 to 1145 AP Tests

81% to 90% pass rates of AP Tests

87.9% to 98.1% College Bound

3,768,222,649 images on Flickr4 Years of Content on YouTube..every dayWaracle

Visuals, when combined with other multimedia, provide individuals with a competitive voice.

179,997 views, 2,046 ratings and 1,517 comments

Networks for sharing and collaboration extend that voice…

…that voice forms the basis of community as a contributing member of a conversation.

Everyone can learn from each other, independent of time, space and place.