Towards A Framework For Visual Literacy Instruction

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Presentation on a framework for visual literacy. Online resources can be found at http://jakes.editme.com/communicatewithvisuals

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  • Hi Maggie: thank you for your kind words, they are appreciated. Unfortunately, this presentation contains stock photography which is licensed-and the license includes that I cannot distribute the images that I have purchased to any entity for reuse, which could occur if it were available for download.

    You can see the entire presentation here, which includes my ideas expanded with hyperlinks:

    http://jakes.editme.com/communicatewithvisuals
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  • This is a visionary presentation. I am teaching at an international school in Guangzhou, China and stumbled upon this and was blown away. There is a new course within the IB curriculum titled, 'Literature and Language' and it is a course about being critically literate in today's visual, globalized society. This presentation would be extremely helpful for me to show my students but also parents. Could I respectfully be given permission to download it?

    Maggie H
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Towards A Framework For Visual Literacy Instruction

  1. Towards a Framework for Visual Literacy Instruction<br />David Jakes<br />
  2. Today…<br />Jakes.editme.com<br />
  3. There is a biological basis for visual communication<br />
  4. 3.5 pounds or 1.6 kilograms<br />12 billion cells<br />
  5. 16,000<br />1,000,000<br />
  6. 10%<br />
  7. 35%<br />
  8. 65%<br />From Brain Rules, Dr. John Medina | See Multimodal Learning<br />
  9. Emotion, depicted through visual means, sells the message…<br />
  10. “Communication is the transfer of emotion…”<br />Seth Godin<br />click<br />
  11. Water buffalo<br />
  12. Video obituary<br />
  13. How many homeless? <br />Between 2.3 and 3.5 million are likely to experience being homeless in a year<br />1.35 million of them are children<br />200,000 veterans may be homeless on a given night.<br />50% African-American, 35% White, 12% Latino, 2% Native American, 1% Asian<br />
  14. How many experience being homeless?<br /><ul><li>Between 2.3 and 3.5 million
  15. 1.35 million of them are children
  16. 200,000 veterans may be homeless on a given night.
  17. 50% African-American, 35% White, 12% Latino, 2% Native American, 1% Asian</li></ul>Image used with permission iamchrisjett<br />
  18. The most powerful producer of visual imagery is the individual, it’s you…<br />
  19. Facebook: 200 million/2.6 billion<br />YouTube: 70 million videos, 1 million dollars a day<br />Blogs: 133/346 million<br />Twitter: 1.1 Billion/3 million<br />Flickr: 4 Billion<br />Wikipedia: 10 million articles<br />
  20. You have to share it…<br />
  21. “You are now defined by what you create, share, and allow others to mash up.” <br /> John Seely Brown<br />
  22. Individuals must be capable of working in multiple mediums to create visual messages….<br />
  23. …in accordance with the principles of visual literacy.<br />
  24. <ul><li>Writing
  25. Accessing, evaluating and synthesizing media
  26. Project management
  27. Technical and computer use
  28. Understanding how to use intellectual property in an ethical and socially acceptable manner</li></li></ul><li>
  29. <ul><li>65,000 apps now available
  30. 1.5 Billion apps downloaded
  31. 1000 developers
  32. 40 million devices (iPhone and iPod Touch)</li></li></ul><li>Cognitive Load Theory<br />Intrinsic, Extraneous, and Germane<br />
  33. 1 + 1 = 2<br />
  34. Recall Dupuit, Flow to fixed heads with recharge:<br />Note:<br />Recharge is a fixed flux and head/gradient will be calculated to accommodate that recharge - e.g. High recharge &gt;&gt; High heads<br />h1 and h2 are fixed heads and flux will be calculated to accommodate those heads - e.g. a high h1 will shift the divide to the left of the problem domain and produce large influx that joins the reachrge and discharges to the right, if h2 is very low, that influx will be even higher<br />w<br />qx<br />hx<br />h1 h2<br />d<br />L<br />x=0<br />
  35. Of the 16 million colors…<br />
  36. This is a Serif Font<br />This is a Sans Serif Font<br />
  37. CAUTION: The use and application of Comic Sans in presentations is illegal in 34 states….<br />
  38. Richard Mayer, Multimedia Learning<br />Information presentation vs. Cognitive guidance<br />
  39. Richard Mayer, Multimedia Learning<br />Multimedia Principle<br />Coherence Principle<br />Contiguity Principle<br />Signaling Principle<br />Personalization Principle<br />
  40. Adolescent Brain<br />More gray matter than white matter<br />Prefrontal cortex growing and developing<br />Brain continues to grow and matures by the age of 25<br />Teenage brain has a well-developed accelerator but only a partly developed break<br />New proliferation of neurons at 11 for girls and 12 for boys<br />
  41. Adolescent Brain<br />More gray matter than white matter<br />Prefrontal Cortex<br />Brain grows and matures by 25<br />ff<br />
  42. Adolescent Brain<br />Teenage brain has a well-developed accelerator but only a partly developed break<br />New proliferation of neurons at 11 for girls and 12 for boys<br />ttt<br />ff<br />
  43. Negative plasticity<br />Examine the worry circuitry in the brain<br />Limbic system<br />Thoughts have an impact on the brain<br />Get rid of the ANTS-kill them<br />Think of bad thoughts as air pollution<br />Exterminate the ants – get rid of always negative thinking<br />
  44. Negative Plasticity<br />Examine the worry circuitry<br />Limbic System<br />Thoughts have an impact on the brain<br />Get rid of the ANTS-negative thinking<br />Bad thoughts as air pollution<br />
  45. As a high school student have you had a positive ongoing relationship with at least one adult?<br />96% responded “Yes”<br />
  46. As a high school student have you had a positive ongoing relationship with at least one adult?<br />96% responded “Yes”<br />
  47. GBS Snapshot<br />From 1998 to 2008:<br />2261 to 2556 Total Students<br />25.13 to 26.89 Credits Taken<br />729 to 1145 AP Tests <br />81% to 90% Pass Rate for AP Tests<br />87.9% to 98.1 % College Bound<br />
  48. GBS Snapshot<br />From 1998 to 2008:<br /><ul><li>2261 to 2556 total students
  49. 25.13 to 26.89 credits taken
  50. 729 to 1145 AP Tests
  51. 81% to 90% pass rates of AP Tests
  52. 87.9% to 98.1% College Bound</li></li></ul><li>3,768,222,649 images on Flickr<br />4 Years of Content on YouTube..every day<br />Waracle<br />
  53. Visuals, when combined with other multimedia, provide individuals with a competitive voice.<br />
  54. 179,997 views, 2,046 ratings and 1,517 comments<br />
  55. Networks for sharing and collaboration extend that voice…<br />
  56. …that voice forms the basis of community as a contributing member of a conversation.<br />
  57. Everyone can learn from each other, independent of time, space and place.<br />

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