Making IT Stick
David Jakes

Resources
makingitstick.pbwiki.com

Story 1
Sticky “back in the day…”

Introducing the Macintosh…

Innovation: the introduction of
something new….
From Merriam-Webster Online

How does it become sticky?

How does an innovation
become the way ?

Story 2
Sticky Today…

mp3 Cell
MySpace
Phone
Game
IM
s

Story 3
Innovation Today

Audience Participation
How well do you know innovation?
How well do you know sticky?

Since 2002:
2,046,538 articles
170,890,870 edits
765,148 media files
16.23 edits per page
5,564,048 registered users
1,354 administrators

271,798,951 October 16, 2006
421,574,933 March 14, 2007
449,574,173 April 6, 2007
1,562,935,278 October 12, 2007

70 million exist
1.4 created each second
120,000 new per day
1.5 million additions per day
___?___ is the predominant
language

6.1 million ____
Several million dollars a month in
bandwidth costs
Storage = 5000 home computers
50% of viewers are under 20
Time spent watching: 9305 years
Source: Micropersuasion

Since 2002:
2,046,538 articles
170,890,870 edits
765,148 media files
16.23 edits per page
5,564,048 registered users
1,354 administrators

Each volume = 400 pages
7.5 GB of data, 1250 volumes

271,798,951 October 16, 2006
421,574,933 March 14, 2007
449,574,173 April 6, 2007
1,562,935,278 October 12, 2007

70 million blogs exist
1.4 blogs created each second
120,000 new blogs per day
1.5 million posts per day
Japanese is the predominant
language

6.1 million videos
Several million dollars a month in
bandwidth costs
Storage = 5000 home computers
50% of viewers are under 20
Time spent watching: 9305 years
Source: Micropersuasion

YouTube
Uthtv
Google Video
TeacherTube

Story 4
The Seven Factors of Sticky

Kathy Sierra, Creating Passionate Users, used
with permission

Stickiness: A context
Think of something that worked…
Think of something that didn’t work…
Think of the next something…

To be sticky…
There must be a high degree of
organizational readiness for
the innovation.

Organizational Readiness
• Is there institutional support? Board of
Education, Administrator, Dept. Chair
• Is instructional support available?
• Is network and desktop support available?
• Have evaluation materials been
developed?
• Have support materials been developed?
• Have student policies been developed?

Organizational Readiness
• Does the hardware and software work as
intended?
• Have network issues been identified and
addressed, if applicable?
• Is all necessary equipment present and
available?
• Has professional development taken
place?

Pilot Groups:
Connectors and Mavens
Malcolm Gladwell, The Tipping Point

The teacher becomes a confident,
ctive, and visible user.

The innovation must have multiple
entry points for a spectrum of usership
Announcements Slideshare, Blogs, Wikis,
and documents discussion boards Podcasting

The innovation must clearly address
an instructional need, with benefits
for both teacher and student.
Ex: Blackboard discussion boards, wikis

TheEx: Evoca,
technology has been taken out
of the technology, or innovation.
Photostory,
MyMaps
Evoca podcast, MyMaps

The innovation must add value to
an instructional process.
Google Earth

To be sticky…
There must be visible and
tangible results indicating that
the innovation improves
student learning.
Ex: Blackboard Wiki Data

Raw Material

Potential

Leverage It…
Amplify It…

Educator as catalyst, connector, …champion

“The world never needed
Beethoven’s Fifth Symphony
until he created it. Now we
could not live without it….”
Louis I. Kahn