• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Widyatama Lecture Applied Networking IV Week03 Mobile Networking
 

Widyatama Lecture Applied Networking IV Week03 Mobile Networking

on

  • 1,383 views

Widyatama Lecture Applied Networking IV Week03 Mobile Networking

Widyatama Lecture Applied Networking IV Week03 Mobile Networking

Statistics

Views

Total Views
1,383
Views on SlideShare
1,378
Embed Views
5

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 5

http://www.slideshare.net 5

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Widyatama Lecture Applied Networking IV Week03 Mobile Networking Widyatama Lecture Applied Networking IV Week03 Mobile Networking Presentation Transcript

    • Applied Networking-IV (2231114) Lecture Week-3 Mobile Networking Part-3 Lecture by: Djadja.Sardjana, S.T., M.M. Djadja.Sardjana, www.slideshare.net/djadja 18-Mar-10 18-Mar- Widyatama University-Informatics University- 1
    • Mobile Device The Evolution Of Mobile Phones 3m06 18-Mar-10 18-Mar- Widyatama University-Informatics University- 2
    • Mobile devices Pager PDA Laptop/Notebook • receive only • graphical displays • fully functional • tiny displays • character recognition • standard applications • simple text • simplified WWW messages Sensors, embedded controllers Mobile phones Palmtop • voice, data • tiny keyboard • simple graphical displays • simple versions of standard applications www.scatterweb.net performance Widyatama University- University- Informatics 18-Mar-10 18-Mar- 3
    • Mobile Device Environment 18-Mar-10 18-Mar- Widyatama University-Informatics University- 4
    • Mobile Ecosystem Network Mobile Operator /PAN/WAN Platform Channels OS, Silicon Distributors Integration Devices Services OEM/ODM SI, SP Solutions ISV / IHV
    • Mobile Device Ecosystem Smart Devices with an Open Platform Mobile Operator Increased Access to New Profitability Business Partners Ecosystem 18-Mar-10 18-Mar- Widyatama University-Informatics University- 6
    • Mobile Computing Devices personal digital assistant (PDA) A handheld computer principally used for personal information management smartphone Internet- Internet-enabled cell phone that can support mobile applications Blackberry A handheld device principally used for e-mail e- 18-Mar-10 18-Mar- Widyatama University-Informatics University- 9-7
    • Effects of device portability Power consumption limited computing power, low quality displays, small disks due to limited battery capacity CPU: power consumption ~ CV2f • C: internal capacity, reduced by integration • V: supply voltage, can be reduced to a certain limit • f: clock frequency, can be reduced temporally Loss of data higher probability, has to be included in advance into the design (e.g., defects, theft) Limited user interfaces compromise between size of fingers and portability integration of character/voice recognition, abstract symbols Limited memory limited value of mass memories with moving parts flash- flash-memory or ? as alternative 18-Mar-10 18-Mar- Widyatama University-Informatics University- 8
    • Mobile Device Growth 18-Mar-10 18-Mar- Widyatama University-Informatics University- 9
    • Mobile Device Strategy Smart Device Focus Familiar Applicationx Standards Based, Rich APIs Pocket PC Best Wireless Platform Extensible & Flexible Smartphone PDA 18-Mar-10 18-Mar- Widyatama University-Informatics University- 10
    • Mobile Data Opportunity Redefines the PC and mobile experiences 18-Mar-10 18-Mar- Widyatama University-Informatics University- 11
    • Mobile Device Subscribers 18-Mar-10 18-Mar- Widyatama University-Informatics University- 12
    • Handset for Mobile Video 18-Mar-10 18-Mar- Widyatama University-Informatics University- 13
    • Handset with Wi-Fi Wi- 18-Mar-10 18-Mar- Widyatama University-Informatics University- 14
    • Mobile Device Mobile Evolution 3m06 Evolution Moore’s Law is in effect Consumer demand is driving innovation Current mobile device ecosystem is generating more opportunities – enhancing value and productivity 18-Mar-10 18-Mar- Widyatama University-Informatics University- 15
    • Maturity of Mobile Apps/Services Mobile Data: From gimmick to lifestyle changing… 3rd Party Innovation requires an “Open” mentality Operator must be positioned to meet customer needs 18-Mar-10 18-Mar- Widyatama University-Informatics University- 16
    • Trends: devices • End user wants the my-service-anywhere experience • New intelligent & powerful device classes already start to support this goal DATA CENTRIC Fixed Mobile Convergence driven by disruptive wireless access technologies Voice/Data Voice/Data Convergence and CTI by leveraging Internet as Upcoming Convergence with multimode Platform Device Classes broadband mobile access VOICE CENTRIC Fixed Mobile Convergence driven by operators service offering innovations low mobility requirements high 18-Mar-10 18-Mar- Widyatama University-Informatics University- 17
    • Converged Devices PCs DATA Mobile TVs PDAs Upcoming FIXED Device MOBILE • End user wants Classes the my-service- anywhere experience • New intelligent & powerful device Fixed Mobile Phones classes already Phones start to support VOICE this goal 18-Mar-10 18-Mar- Widyatama University-Informatics University- 18
    • [Mobile Device – An Important Market Segment for WLAN] Date: 2009-04-09 2009-04- Authors: Name Affiliations Address Phone email Chunhui (Allan) Samsung 75 W. Plumeria Dr. +1-408- c.zhu@samsung.com Zhu Electronics San Jose, CA 95131 544-5667 USA Youngsoo Kim Samsung Mt. 14-1 Nongseo-Ri, +82-31- kimyoungsoo@samsung.com Electronics Giheung-Eup, 280-9614 Yongin-Si, Gyeonggi- Do, Korea 449-712 April 2009 C Zhu, YS Kim / Samsung Slide 19
    • Outline Some numbers Looking beyond the numbers Emerging Wi-Fi applications on Wi- mobile/portable devices Summary April 2009 C Zhu, YS Kim / Samsung Slide 20
    • $1,000,000,000,000 April 2009 C Zhu, YS Kim / Samsung Slide 21
    • $1 Trillion Mobile Industry To compare, The print (book, newspaper, magazine) + broadcasting industry (radio, TV): ~0.5 T The advertising industry: ~0.5 T the number: Breaking down The beverages industry:Service: ~ 800 Billion <1T The food industry: ~1 T Handset: >150 Billion The car industry: >1 T NWK equipment: < 50 Billion Japan GDP: 4.5 T Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile (12/10/2008), by Tomi T Ahonen April 2009 USA GDP: 14 Zhu, YS Kim / Samsung C T Slide 22 World total GDP: ~ 55 T
    • 4,000,000,000 April 2009 C Zhu, YS Kim / Samsung Slide 23
    • 4 Billion Mobile Phone Subscription That is 60% of the population on the planet 2008 Data: To compare There are 800 million cable/satellite TV – the global mobile subscriptions. phone shipment was totaled at There are 850 million cars. 1.213 billion. There are 950 million personal computers. There are 1.2 billion fixed landline phones. – the total sales of There are 1.2 billion people use email. new personal There are 1.3 billion internet users. computers, laptops There are 1.4 billion television sets on the planet and desktops, is about 270 million There are 1.5 billion unique credit card holders Note: Source: 1/3 of the mobile phone owners has two or more ResearchInChina mobile subscriptions. So the unique mobile phone owners is 3.05 billion (46% of the planet's population) Source: Trillion with a T, the Newest Giant Industry has Arrived: the Money and Meaning of Mobile (12/10/2008), by Tomi T Ahonen April 2009 C Zhu, YS Kim / Samsung Slide 24
    • 141,000,000 April 2009 C Zhu, YS Kim / Samsung Slide 25
    • 141 Million Wi-Fi Phones in 2009 Wi- This number in 2008 is 56 million, an increase of 52 percent from 2007 (source: WFA). If realized, it would be an increase of 152% over the 2008 number. Cellular-Wi-Fi Phone (56m, +52%) 44 percent of smart 14.5% phones currently have Wi-Fi (Feb. 2009) 37.2% Stationary CE 12.4% (48m, +51%) This number will grow to • 300 mln by 2011, 18.4% Notebook Portable CE and (144m, +23%) (71m, +33%) • 520 mln by 2014 (90% of the smart WiFi chip shipments of 2008 phones will have Wi- (source:Fi) 2009 numbers predicted by ABI Research, 2008 numbers from WFA and In-Stat). April 2009 C Zhu, YS Kim / Samsung Slide 26
    • Global Mobile Phone Shipment and Overall Proportion of Smart Phone, 2007-2012E 2007- Data from ABI Research: The market for smart phones will grow from around 10% of the total handset market in 2007 to 31% of the market in 2013 Global Smart Phone Market & Industry Chain Report, 2008-2009 http://www.researchinchina.com/Htmls/Report/2009/5644.html April 2009 C Zhu, YS Kim / Samsung Slide 27
    • The Growing Smartphone Sector Converged Mobile Devices – aka smart phones, – a subset of mobile phones, converged mobile devices feature a high-level operating system that enable the device to run third-party applications in addition to voice telephony. Source: IDC Worldwide Quarterly Mobile Phone Tracker, March 2009 April 2009 C Zhu, YS Kim / Samsung Slide 28
    • What is driving it? The consumers love it 77% of users of Wi-Fi-enabled mobile phones are completely or Wi-Fi- very satisfied with their device • a higher rate of satisfaction than that reported by users of mobile phones without Wi-Fi. Wi- 74 percent of people who have Wi-Fi on their mobile phone use it Wi- 77 percent say they will seek Wi-Fi in their next phone as well. Wi- Users of phones with Wi-Fi say they like their phone twice as much Wi- as those who have phones without Wi-Fi. Wi- The manufacturers like it "The surprising thing in the survey is that Wi-Fi ends up being Wi- a growth driver for the smart phone," (Edgar Figueroa, WFA) phone," Data based on ABI survey done in February 2009: 1,000 U.S. mobile phone users between the ages of 18 and 59. Sample error was + or - 3.08 percent. April 2009 C Zhu, YS Kim / Samsung Slide 29
    • What is driving it? Even the carriers like it ! Carriers tend to agree that Wi-Fi is complementary to other networks, Wi- including 3G and 4G cellular. As flat rate data plans increase, wireless operators can leverage Wi-Fi Wi- capable handsets to • offload data intensive applications (act as an unlicensed femtocell), • reduce licensed spectrum usage, • improve in-building coverage, and in- • offer new services to new markets • entice new subscribers and reduce turnover (e.g. ATT and T-mobile) T- “…it is clear that Wi-Fi offers a competitive advantage for both Wi- manufacturers and carriers. A growing number of carriers worldwide have included Wi-Fi phones in their offering, and all of Wi- the major handset makers now include the technology in their flagship products." • Michael Morgan, industry analyst, ABI Research April 2009 C Zhu, YS Kim / Samsung Slide 30
    • What does Wi-Fi do for Mobile Wi- Phone? Mobile Phone Description Wi-Fi’s Role Function Internet Access Web browsing, mobile YouTube, connecting to AP/wireless router and networking other home/office devices (DLNA), remote connection control, AV streaming Communications VoIP telephony, video phones, instant AP/wireless router messaging, email connection Entertainment Digital camera, video recorder, game console, Upload/download mobile TV, media player multimedia content Social Life Connect to online communities or local social AP/router or P2P networks (mobile blogging, Twitter, mySpace, connections facebook, Linkedin, RSS feed or myMoSoSo) Navigation Indoor navigation using WiFi AP triangulation Advertising Location based coupons and etc. AP connection April 2009 C Zhu, YS Kim / Samsung Slide 31
    • Emerging Wi-Fi Applications Wi- Mobile Hotspot VoWi- VoWi-Fi Phones eBook/ePaper Readers Wi-Fi Remote Controls Wi- Wi-Fi on Portable CE Devices Wi- April 2009 C Zhu, YS Kim / Samsung Slide 32
    • WalkingHotSpot It transforms 3G/Wi-Fi S60 or 3G/Wi- Windows Mobile smart phones into hotspots Features: Connectivity Anywhere Low Cost • one-time fee of $25 for SW one- Easy Setup Multiple Connections • up to 5 simultaneous connections April 2009 C Zhu, YS Kim / Samsung Slide 33
    • More Similar Software/Service 3 has launched its 3Spot service by For Windows Mobile ($29.99) partnering with Joiku http://us.wmwifirouter.com/ http://www.three.com .au/3spot For Symbian S60v3 and S60v5 JoikuSpot Light: Free JoikuSpot Premium: 15 EUR http://www.joikushop.com/index.php For Android, PalmOS, Windows Mobile, BlackBerry and iPhone Atheros AR6002 provides http://www.junefabrics.com/index.php soft AP capability April 2009 C Zhu, YS Kim / Samsung Slide 34
    • VoWi- VoWi-Fi The Belkin Samsung t409 Wi-Fi Phone for T-Mobile for Skype HotSpot@Home service. The upcoming D-Link V-CLICK The D-Link GSM/Wi-Fi DPH-541 Phone April 2009 C Zhu, YS Kim / Samsung Slide 35
    • eBook/ePaper Readers The iRex’s iLiad allows both read and write. Equipped with Wi-Fi. The BeBook eBook reader by Fujitsu’s World First Color Endless Ideas. E-Paper Terminal FLEPia Equipped with With Wi-Fi (2009) Wi-Fi (2009). April 2009 C Zhu, YS Kim / Samsung Slide 36
    • Wi-Fi Remote Control Wi- Home Control Panel TSU9800/37 by Philips SimpleRemote SR 1500 Digital by OpenPeak Media Remote also provide VoIP by Tvcompass function April 2009 C Zhu, YS Kim / Samsung Slide 37
    • Portable CE Devices Portable Media Players Game Console Digital Cameras / Photo Frames PSP By Sony SAMSUNG SPF-72V Eye-Fi Card iPod Touch Easyshare-One DSC G3 By Apple Wii By Nintendo By Kodak By Sony April 2009 C Zhu, YS Kim / Samsung Slide 38
    • Finally, There is Wi-Fi Robot ! Wi- This will be another huge market in the future ! Source: http://hackedgadgets.com/2008/09/17/wifi-robot-with-camera/ April 2009 C Zhu, YS Kim / Samsung Slide 39
    • Summary Wi-Fi applications are getting diversified Wi- While some requires high throughput Others may impose additional requirements Mobile device is a huge market for Wi-Fi Wi- and is growing rapidly One day the number of mobile/portable Wi-Fi Wi- devices will exceed that of fixed Wi-Fi Wi- devices. Suggest 11ac TG consider support for Aprilmobile/portable devices when working on 40 2009 C Zhu, YS Kim / Samsung Slide functional requirements
    • Conclusion & Final Words Mobile Phones of Case the Study future-52s 18-Mar-10 18-Mar- Widyatama University-Informatics University- 41
    • How should technology Which distinctive and innovation be technological organized and competences and managed? capabilities are 1 necessary? 6 Which When, how and Questions technologies should be where should new technology be Technology 2 used to implement introduced to the product and market? Strategy Should service? 5 Answer 3 Should technologies be sourced internally 4 What should be the or externally? level and timing of investment in Source: Burgelman, Strategic Management of Technology and Innovation technology 18-Mar-10 18-Mar- Widyatama University-Informatics University- development? 42
    • End – End Experience is Critical Improving customer experience – ensuring choice and innovation at affordable price points A fair playing field will focus service providers on meeting consumers’ growing needs 18-Mar-10 18-Mar- Widyatama University-Informatics University- 43