2008 European eLearning Market Studies HR Solutions eLearning Expo Paris, March 2009 [email_address]

2008 European eLearning Market Studies Synthesis of main figures presented during the HR & eLearning Solutions forum, Paris Porte de Versailles, March 2008 3 market studies These are the first market studies conducted on such a scale 1 st european eLearning market study driven with major European companies, and asking final users 3 leading professional training French actors http://2009.salon-rh.com/rh_2009/salon-rh2009

Synthesis of main figures presented during the HR & eLearning Solutions forum, Paris Porte de Versailles, March 2008

3 market studies

These are the first market studies conducted on such a scale

1 st european eLearning market study driven with major European companies, and asking final users

3 leading professional training French actors

http://2009.salon-rh.com/rh_2009/salon-rh2009

1. CCIP 2008 market study

CCIP Market Study CCIP Study Conducted by le Préau / CCI de Paris (Chamber of Commerce and Industry) in France Sample group 1740 companies (> 50 employees) asked Additional phoning survey : 300 companies Results 12% companies financed or developped training projects on eLearning Mainly in companies >500 employees >1000 employees: 31% 500< <1000 : 21% Sectors finance/bank/insurance Electronics Chemicals & pharmaceutics

CCIP Study

Conducted by le Préau / CCI de Paris (Chamber of Commerce and Industry) in France

Sample group

1740 companies (> 50 employees) asked

Additional phoning survey : 300 companies

Results

12% companies financed or developped training projects on eLearning

Mainly in companies >500 employees

>1000 employees: 31%

500< <1000 : 21%

Sectors

finance/bank/insurance

Electronics

Chemicals & pharmaceutics

CCIP Market Study Development Recent 70% companies who provide eLearning did not begin sooner than 2005 External 66% eLearning trainings are conducted by external trainings companies Target = executives Executives = 42% trainees Middle managers (not senior or top managers)

Development

Recent

70% companies who provide eLearning did not begin sooner than 2005

External

66% eLearning trainings are conducted by external trainings companies

Target = executives

Executives = 42% trainees

Middle managers (not senior or top managers)

CCIP Market Study Still a small part of the budget 5% training budget in 65% companies Adresses less than 5% employees in 62% companies Increasing since 2007 Three main domains Languages 56% Office applications 23% Management 10% Partially internalised 40% companies already developed internal tools 56% companies have internal know-how

Still a small part of the budget

5% training budget in 65% companies

Adresses less than 5% employees in 62% companies

Increasing since 2007

Three main domains

Languages 56%

Office applications 23%

Management 10%

Partially internalised

40% companies already developed internal tools

56% companies have internal know-how

CCIP Market Study Access From their job desktops for 50% of the trainees From a multi media room Blended 65% trainings comprise mor eL than classroom trainings Advantages Spare time Simplify administration drawbacks Employees motivation remains low Time and organisation Non-using companies assert that eLearning is not adapted to their needs They have no needs They prefer one-to-one or instructor-led trainings

Access

From their job desktops for 50% of the trainees

From a multi media room

Blended

65% trainings comprise mor eL than classroom trainings

Advantages

Spare time

Simplify administration

drawbacks

Employees motivation remains low

Time and organisation

Non-using companies assert that

eLearning is not adapted to their needs

They have no needs

They prefer one-to-one or instructor-led trainings

CCIP Market Study eL & KM 80% companies state they did not initiate KM process 60% companies declare that the sharing knowledge system did not lead to a culture of sharing the knowledge CCIP Market Study presented on 12/03/2009 by Raphaël Gnanou during theHR & eLearning Solutions Forum CCIP = 12 Management Schools in France CCIP = 14.000 students www.preau.ccip.fr

eL & KM

80% companies state they did not initiate KM process

60% companies declare that the sharing knowledge system did not lead to a culture of sharing the knowledge

CCIP Market Study

presented on 12/03/2009 by Raphaël Gnanou during theHR & eLearning Solutions Forum

CCIP = 12 Management Schools in France

CCIP = 14.000 students

www.preau.ccip.fr

2. Demos 2008 market study

Demos Market Study Blended Learning & Coaching study Conducted by Demos group Sample 30 companies ( ∈ SBF 120) Interviews of Training and eLearning managers Results eL is part of the pedagogical methods and tools, it is understood and integrated in companies’ culture The portion of eL increases inside the training offer Taylored trainings Created by providers Topics: jobs / procedures / regulations ; security ; HR On-shelf offer Mainly management trainings

Blended Learning & Coaching study

Conducted by Demos group

Sample

30 companies ( ∈ SBF 120)

Interviews of Training and eLearning managers

Results

eL is part of the pedagogical methods and tools, it is understood and integrated in companies’ culture

The portion of eL increases inside the training offer

Taylored trainings

Created by providers

Topics: jobs / procedures / regulations ; security ; HR

On-shelf offer

Mainly management trainings

Demos Market Study eLearning contents delivered via 33% 1 or more in-house or SAAS systems 30% 1 or more SAAS platforms 23% 1 corporate platform 7% several LMS Where do the trainees follow eL sessions 90% at their desk place 47% in an internal ressources center (multimedia training room)

eLearning contents delivered via

33% 1 or more in-house or SAAS systems

30% 1 or more SAAS platforms

23% 1 corporate platform

7% several LMS

Where do the trainees follow eL sessions

90% at their desk place

47% in an internal ressources center (multimedia training room)

Demos Market Study Advantages Cost cutting Powerful delivery Difficulties Organisational & technical Trainee’s loneliness / isolation Paradox The trainee should be accompanied/coached = coaching = cost = opposite to the cost cutting goal

Advantages

Cost cutting

Powerful delivery

Difficulties

Organisational & technical

Trainee’s loneliness / isolation

Paradox

The trainee should be accompanied/coached

= coaching = cost = opposite to the cost cutting goal

Demos Market Study eL offer 61% tutorial system + blended learning 23% blended only 3% tutorial only Blended Approach « Classroom trainings revised, with shorter instructor-led sessions, linked with eLearning modules » Recent (< 2 years) Much developped in banking/inscurance sector Development of on-line classrooms Development of collaborative pratices (web 2.0)

eL offer

61% tutorial system + blended learning

23% blended only

3% tutorial only

Blended

Approach « Classroom trainings revised, with shorter instructor-led sessions, linked with eLearning modules »

Recent (< 2 years)

Much developped in banking/inscurance sector

Development of on-line classrooms

Development of collaborative pratices (web 2.0)

Demos Market Study Blended (suite) Advantages Time spared 20% to 30% Efficicient Flexible for the trainee Difficulties Training ingeneering Difficulté de créer un parcours Complexité de mise en œuvre et de suivi Main subjects Jobs skills trainings Foreign languages

Blended (suite)

Advantages

Time spared 20% to 30%

Efficicient

Flexible for the trainee

Difficulties

Training ingeneering

Difficulté de créer un parcours

Complexité de mise en œuvre et de suivi

Main subjects

Jobs skills trainings

Foreign languages

Demos Market Study Tutorial accompaniment: an additional answer to eL Need for adices, help and accompaniment during on-line training paths Need for extra training material Need for technical assistance Internal coaching Who is responsible for it? Manager 42% expert 56% volunteer tutor colleague Tools: mainly via mails Advantages / brakes (+) fast answers (+) Motivation (-) lack of time and guidance for managers (-) Cost (human)

Tutorial accompaniment: an additional answer to eL

Need for adices, help and accompaniment during on-line training paths

Need for extra training material

Need for technical assistance

Internal coaching

Who is responsible for it?

Manager

42% expert

56% volunteer tutor colleague

Tools: mainly via mails

Advantages / brakes

(+) fast answers

(+) Motivation

(-) lack of time and guidance for managers

(-) Cost (human)

Demos Market Study Market study conducted by Demos group 350 employees 2000 contractors & trainers 2007 turnover: 80 million €

Market study conducted by Demos group

350 employees

2000 contractors & trainers

2007 turnover: 80 million €

3. Cegos 2008 market study

CEGOS eLearning Market Study CEGOS Market study Study on training implementation in 2008 Sample 900 users interviewed Companies > 1000 employees Results 96% persons asked say they are satisfied or very satisfied with classroom trainings What do trainees want 62% trainer’s know-how 33% quality of animation 26% pedagogical qualities « learn without getting bored » 12% employees attended eLearning modules 66% users say they are satisfied with eLearning 82% users say they are satisfied with blended learning

CEGOS Market study

Study on training implementation in 2008

Sample

900 users interviewed

Companies > 1000 employees

Results

96% persons asked say they are satisfied or very satisfied with classroom trainings

What do trainees want

62% trainer’s know-how

33% quality of animation

26% pedagogical qualities

« learn without getting bored »

12% employees attended eLearning modules

66% users say they are satisfied with eLearning

82% users say they are satisfied with blended learning

CEGOS eLearning Market Study Blended Add pre and post modules to classroom sessions A directive approach Compulsory modules before classroom trainings Post training assessment Necessity to adjust on-line and instructor-led contents Users expectations 43% contents quality 38% visual quality 24% technical facility to access the modules 21% interactivity 51% employees would appreciate their company to develop eLearning

Blended

Add pre and post modules to classroom sessions

A directive approach

Compulsory modules before classroom trainings

Post training assessment

Necessity to adjust on-line and instructor-led contents

Users expectations

43% contents quality

38% visual quality

24% technical facility to access the modules

21% interactivity

51% employees would appreciate their company to develop eLearning

CEGOS eLearning Market Study 2008 European figures 85 93 96 69 Training on the trainee’s desktop 10 17 11 4 Mobile learning 27 51 48 51 43 33 Blended learning 15 51 44 55 39 23 eL only 95% Classroom trainings Italy Spain Swiss United-Kingdom Germany France

2008 European figures

CEGOS eLearning Market Study 2008 European figures K€ Companies from 2.000 to 10.000 employees 277 502 1018 464 1185 1376 Training budget 2008 Italy Spain Swiss United-Kingdom Germany France

2008 European figures

K€

Companies from 2.000 to 10.000 employees

CEGOS eLearning Market Study To conclude France proves late regarding eL and blended learning 96% trainees are satisfied with classroom sessions 85% trainees think most important is the trainer’s quality Professional training French market € 25 billion € 12 billion are linked with French regulation (French specific)

To conclude

France proves late regarding eL and blended learning

96% trainees are satisfied with classroom sessions

85% trainees think most important is the trainer’s quality

Professional training French market

€ 25 billion

€ 12 billion are linked with French regulation (French specific)

CEGOS eLearning Market Study Market Study conducted by the Cegos group European leader 1000 contractors and training experts 11 countries 2007 turnover = € 180 millions www.cegos.fr

Market Study conducted by the Cegos group

European leader

1000 contractors and training experts

11 countries

2007 turnover = € 180 millions

www.cegos.fr