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Bni 8 Minute 2 B Final

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A brief overview of the digital marketing world today

A brief overview of the digital marketing world today


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  • I start with a conversatio.n about business structure and goals
  • Business had better follow the market. Every type of communication is going digital, especially reputation management
  • Veterans/Seniors communicate in traditional ways; mostly by face to face and phoneFor Boomers, you know who you are, there is a slight shift toward email and cell phone but still strong reliance on traditional communications methods.Gen xers have a much more balanced acceptance of digital communications.Gen Y(Millenials) have almost no face to face/ traditional communications and have in fact eschewed even cell phone communications in favor of IM, Twitter
  • Over 70% of respondents turnedto search to either learn more about a product or service or compare it against alternatives. Whenwe add reading reviews as a possible intent, the total is over 80%. These all indicate that searchactivity will precede the actual purchase, sometimes by a significant period of time.
  • Less than 10% of searchers are ready to buy now. Over 90% are researching for a purchase that will happen a week or more from now
  • Continuously analyze on line activity on your site to improve and adjust to market reality
  • Take a look at this next video and tell me Who is the advertiser and What are they selling?
  • Transcript

    • 1.
    • 2. W.S.I.Toronto, Canada
      • The Largest, most Successful, Internet Marketing Company in the World.
      • 3. 1700+ Consultants in 1200 Offices World Wide
      • 4. Trend Setting and Innovative
      • 5. Best Products and Services available today
    • Market Edge Consulting
      • MBA Marketing
      • 6. Fortune 500 and Small Entrepreneurial Companies
      • 7. 15 years Retail Experience
      • 8. 25+ years Marketing and Sales of Consumer Products
      • 9. 20 years in the Florida Market
      • 10. 185 hours WSI Internet Marketing Training
    • Every success story starts with a plan
    • 11. Where do you want your business to be in three years?
      If you don’t set goals and measure the results how will you know if you have been successful ?
    • 12. Online Marketing Presentations
      • How to plan your online presence
      • 13. What questions you need to answer, to help you plan a successful online presence?
      • 14. How to duplicate your “Real World” business.... online
      • 15. All in plain English
    • Let’s get the answers to these business questions ...for your online presence
      • What is your most profitable product or service?
      • 16. Who is your Target Market?
      • 17. How do you get your business today?
      • 18. How many more customers do you need?
    • Website Visitors
      Customers
      Business Needs Today
      Online Credibility
      Lead Generation
      Nurture Current Clients
    • 19. All Media is Being Digitized
      www.reachlocal.com
    • 20. Today *
      5 Years From Now
      10 Years Ago
      Your Clients are being Digitized& the pace is increasing
      www.reachlocal.com
    • 21. Lead Generation
      Online Credibility
      Customer communication
      Today
      5 Years From Now
      10 Years Ago
      Manage Reputation
      ...and so is Your Businessbecoming digitized every day
      www.reachlocal.com
    • 22. Duplicate Real World Business, Online
    • 23. Preferred Communication Changingare you ready to change?
    • 24. Why do they use search engines?
      .
    • 25. Purchase research cycle
      5 Years From Now
      Today
      10 Years Ago
    • 26. Analyze your online competitors
      Monitor what they do & benchmark your website
      Check their online initiatives
    • 27. Measure your online effectiveness
      Continuously improve your website
      Understand what visitors are doing
    • 28. Organic Search
      74.3%
      Pay Per Click - 12.2%
      Pay Per Click 13.5%
      Where do they click?
      5 Years From Now
      Today
      10 Years Ago
    • 29. Now, Let’s See How We Can Duplicate Your Business? ...online
    • 30. The scene is set….
    • 31.
    • 32. Market Edge Consulting
      Marketing Strategies
      • Email Newsletter campaigns
      • 33. Content Marketing
      • 34. Search Optimization
      • 35. Social Media Campaigns
      • 36. Reputation Management
      • 37. Mobile marketing
      • 38. Paid Search
      • 39. Guaranteed Results
      Internet Solutions
    • 40. Ideal Clients
      • Invisible on line
      • 41. Have a good site but not enough business
      • 42. Needs more customers
      • 43. New products/service to launch
      • 44. Targeting new markets
      • 45. Competition’s killing them