I start with a conversatio.n about business structure and goals
Business had better follow the market. Every type of communication is going digital, especially reputation management
Veterans/Seniors communicate in traditional ways; mostly by face to face and phoneFor Boomers, you know who you are, there is a slight shift toward email and cell phone but still strong reliance on traditional communications methods.Gen xers have a much more balanced acceptance of digital communications.Gen Y(Millenials) have almost no face to face/ traditional communications and have in fact eschewed even cell phone communications in favor of IM, Twitter
Over 70% of respondents turnedto search to either learn more about a product or service or compare it against alternatives. Whenwe add reading reviews as a possible intent, the total is over 80%. These all indicate that searchactivity will precede the actual purchase, sometimes by a significant period of time.
Less than 10% of searchers are ready to buy now. Over 90% are researching for a purchase that will happen a week or more from now
Continuously analyze on line activity on your site to improve and adjust to market reality
Take a look at this next video and tell me Who is the advertiser and What are they selling?