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Social Media−E-Discovery in a Web 2.0 World       For The Masters Conference Ronald Reagan Building, Washington, DC       ...
Our Vantage PointsIn-House Counsel       Outside Counsel         International Counsel
What Is Social Media?
What Is Social Media?   Internet forums   Weblogs   Social blogs   Microblogging   Wikis   Podcasts   Pictures   V...
What Is Social Media? No formal definition Evolving concept Formats: text, videos, images, audio,  etc. Major characte...
Why Should I Care?   Fourth most popular Internet activity       Nielsen study, Mar. 2009 More popular than e-mail Not...
Why Should I Care?   Stats: Facebook     Over 500 million activeFacebookusers      (50% daily users)     Over 100 milli...
Why Should I Care?   Personal Use     Some risk to business interests     Where is the line between personal and      b...
Why Should I Care?   Strong growth in business use     Internal     Customer-focused     Marketing     Regulatory & c...
Intellectual Property Concerns Controlling use of company brand and  marks Protecting and respecting copyrights Employe...
Social Media In Court Relevant Discovery obligations (preserve,  collect, and produce)       In control of individual o...
Social Media In Court   Criminal & civil cases       Alibi       Sentencing reports       Statements against        in...
Social Media In Court    Jury Issues       Jury selection and research       Jury misconduct using technology on       ...
The Wrong Attitude
The Right Attitude
Where Is It? Content can be stored in another  jurisdiction Stored across multiple servers/data  centers In the “cloud”...
Can I Control It? Social media site drives its own  retention and destruction schedule No practical control over 3rd par...
Is Social Media Special? Treated as ESI under Federal Rules Data management Ownership Control of use Enterprise secur...
Preservation and Collection Screen shots Static images Video of site content Software that crawl’s company and  3rd pa...
Protective Domestic Laws 4th Amendment State privacy laws Stored Communications Act (SCA) Electronic Communications Pr...
An Expectation of Privacy? Privacy preferences give way to  liberal discovery rules in litigation Many rights are waived...
Privacy and Social Media
Privacy Concerns
Face to Facebook
Blocking Statutes
Technical Challenges
Admissibility   Authentication-FRE 901(a)       Must have evidence that document is        what the proponent claims it ...
Admissibility   Lorraine v. Markel American    Insurance Co.     counsel must be prepared to deal with      the evidenti...
The Social Media Weapon London High Court allowed service of  a court order to an anonymous  blogger over Twitter Austra...
Is There An Easy Button?   Social media retention destruction policy    or guideline   Implement risk reduction practice...
Is There An Easy Button?   Outside counsel must learn and    understand emerging Web 2.0    technologies   Develop expan...
Questions?“Three things in life are certain:death, taxes, and computer failures.”-Erik Heels
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Masters conference re e-discovery and social media

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Transcript of "Masters conference re e-discovery and social media"

  1. 1. Social Media−E-Discovery in a Web 2.0 World For The Masters Conference Ronald Reagan Building, Washington, DC October 4, 2010
  2. 2. Our Vantage PointsIn-House Counsel Outside Counsel International Counsel
  3. 3. What Is Social Media?
  4. 4. What Is Social Media? Internet forums Weblogs Social blogs Microblogging Wikis Podcasts Pictures Video Ratings Social Bookmarking
  5. 5. What Is Social Media? No formal definition Evolving concept Formats: text, videos, images, audio, etc. Major characteristics:  Shared content  Interactive  Internet-based  Personal or corporate content  Informal tone
  6. 6. Why Should I Care? Fourth most popular Internet activity  Nielsen study, Mar. 2009 More popular than e-mail Not just for kids and teenagers Adults-40% of 30+ use social media  Pew Internet & American Life Project Social Media & Young Adults, Feb. 2010
  7. 7. Why Should I Care? Stats: Facebook  Over 500 million activeFacebookusers (50% daily users)  Over 100 million w/public information  Complete profile contains over 40 pieces of information (+ wall posts & status updates)  2/3 of comScore’s Top U.S. websites integrated into Facebook
  8. 8. Why Should I Care? Personal Use  Some risk to business interests  Where is the line between personal and business use?  Disclosure of confidential business information  Unauthorized statements  Speaking on behalf of the business?
  9. 9. Why Should I Care? Strong growth in business use  Internal  Customer-focused  Marketing  Regulatory & compliance (e.g., FTC)  Morale  Immediate customer feedback  Requires rapid response, protect the brand
  10. 10. Intellectual Property Concerns Controlling use of company brand and marks Protecting and respecting copyrights Employees use of company IP without permission Protecting goodwill Use of competitor or 3rd party marks, likeness, website content, etc. Scope of 1st Amendment protections
  11. 11. Social Media In Court Relevant Discovery obligations (preserve, collect, and produce)  In control of individual or company that generates it  Located on company or 3rd party server  Person presumed to control or have access to her own content on 3rd party site  Company control of content an employee posts?
  12. 12. Social Media In Court Criminal & civil cases  Alibi  Sentencing reports  Statements against interest  Witness impeachment  Employment claims  Unfair trade or marketing practices  Witness and suspect investigations
  13. 13. Social Media In Court  Jury Issues  Jury selection and research  Jury misconduct using technology on the rise: research on cases and disclosure of deliberations  As Jurors Turn to Web, Mistrials Are Popping Up, New York Times, Mar. 2009
  14. 14. The Wrong Attitude
  15. 15. The Right Attitude
  16. 16. Where Is It? Content can be stored in another jurisdiction Stored across multiple servers/data centers In the “cloud” How do I preserve it and collect it? Who do I call?
  17. 17. Can I Control It? Social media site drives its own retention and destruction schedule No practical control over 3rd party site Rights and control opportunities waived when joining many sites
  18. 18. Is Social Media Special? Treated as ESI under Federal Rules Data management Ownership Control of use Enterprise security Public or quasi-private information broadcasts
  19. 19. Preservation and Collection Screen shots Static images Video of site content Software that crawl’s company and 3rd party sites Keyword searching Negotiate on scope of social media discovery and form of production
  20. 20. Protective Domestic Laws 4th Amendment State privacy laws Stored Communications Act (SCA) Electronic Communications Privacy Act (ECPA) Health Insurance Portability & Accountability Act (HIPAA)
  21. 21. An Expectation of Privacy? Privacy preferences give way to liberal discovery rules in litigation Many rights are waived upon joining, or by default settings Information may be subject to subpoena Little to no expectation of privacy, even for minors
  22. 22. Privacy and Social Media
  23. 23. Privacy Concerns
  24. 24. Face to Facebook
  25. 25. Blocking Statutes
  26. 26. Technical Challenges
  27. 27. Admissibility Authentication-FRE 901(a)  Must have evidence that document is what the proponent claims it is Internet Specialties West v. ISPWest  3rdparty websites not authenticated by testimony of site visitor Need witness with some access or first-hand knowledge FRE 902-”Self-Authentication”
  28. 28. Admissibility Lorraine v. Markel American Insurance Co.  counsel must be prepared to deal with the evidentiary issues associated with admissibility  Will now allow discovery for the sake of discovery
  29. 29. The Social Media Weapon London High Court allowed service of a court order to an anonymous blogger over Twitter Australian court allowed service of a default judgment through Facebook 9th Circuit-e-mail service ordered  Facebook or MySpace service next?
  30. 30. Is There An Easy Button? Social media retention destruction policy or guideline Implement risk reduction practices Educate clients/employees Set proactive policies (create boundaries and acceptable norms) Identify social media objectives Identify employee rights and privacy expectations Monitor
  31. 31. Is There An Easy Button? Outside counsel must learn and understand emerging Web 2.0 technologies Develop expanded view of documents Engage clients, witnesses, and opposing counsel on social media e-discovery issues Understand cross border data issues and local jurisdiction’s laws that may impact the case
  32. 32. Questions?“Three things in life are certain:death, taxes, and computer failures.”-Erik Heels

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