Jim Jansen

43 Followers

17 SlideShares 43 Followers 199 Followings

google online marketing challenge gomcha networked consumer web analytics search logs audience segmentation customer segmentation user segmentation audience personas user personas customer personas data driven personas online analytics persona analytics direct marketing dmawef online shopping tla log analysis social media online commerce consumer hotel problem behaviorism attention economy trace data unobstrusive methods twitter word of mouth branding ewom query reformulation profiling using log data user profiling transaction logs

Activity
About

Jim Jansen

Presentations

What Is Log Analyis

Profiling a Person With Search Log Data

The Use of Query Reformulation to Predict Future User Actions

Ist402 Google Marketing Challenge V02

lesson_03 Setting up Adwords Accounts, Adwords, and Selecting Businesses

Lesson 05 Three Course Requirements

Lesson 06 Ist402 Keywords 02

Lesson 07 Ist402 Keywords Take 02

Lesson 11 Writing Good Ads

Lesson 13 Writing Good Ads 02

Lesson 15 When Where To Show Your Ads

Lesson_04_ist402_google_adwords_02

Twitter and EWOM Branding

Web analytics webinar

Jjansen networked consumer_2011

Web analytics presentation

Networked Consumers: How networked and how important?

Likes

User Studies for APG: How to support system development with user feedback?

Digital Strategy and Audience Growth at AJ+

Email Marketing 101: Basics Overview

Exploring Gamification Techniques for Classroom Management

To be or not be engaged: What are the questions (to ask)?