SEO and Content Marketing For StartupsInternet marketing 101.                                         1
Part #1 - SEO Process and Essential Tools                                            2
“If you cannot measure it, you cannotimprove it.     Lord Kelvin                                        3
Conversion Goals        Examples of common conversion goals.‣ Account Sign-Up‣ Product Purchase‣ Lead Generation Form‣ Pho...
Optimize Your Conversion Funnel                                  5
Clicky         6
Chartbeat            7
Google Webmaster Tools‣ Enable email forwarding to receive important  messages from Google (i.e. crawling issues,  getting...
Keyword Researchhttps://adwords.google.com/o/KeywordTool                                           9
Advanced Keyword Research  http://www.marketsamurai.com/                                  10
Keywords That ConvertIdentify high-converting keywords using Adwords.                                                   11
Competitor Link Analysishttp://www.linkdiagnosis.com / http://www.blekko.com                                              ...
Tracking Your Keyword Rankings http://www.advancedwebranking.com/                                      13
Hubspot’s Marketing Grader  http://marketing.grader.com/                                 14
Hubspot’s Search Grader  http://search.grader.com                             15
Where People Click                     16
The SEO Process In A Nutshell                                17
Part #2 - Content Marketing Tactics                                      18
1. Content Is KeySolve problems, inform, educate and entertain your audience.                                            C...
2. Connect With Journalists / Bloggers      Reach out to influential journalists and bloggers‣ Help A Reporter Out (HARO)  ...
3. Video SEOhttp://www.reelseo.com / http://www.wistia.com                                                 21
4. Embeddable ContentCreate something that people will embed in their blogs.                                              ...
5. Create Incredibly Detailed Resources      http://www.distilled.net/linkbait-guide/                                     ...
6. Create InfographicsThe easiest way to get picked up by big sites like Mashable.                                        ...
7. Make Sharing EasyImplement super easy site-wide sharing on your site.                                                  ...
8. ....And Track Content Sharing       http://www.addthis.com                                   26
9. Make Google Happy By Using Google+http://www.blindfiveyearold.com/how-to-implement-rel-authorGoogle+ is an identity plat...
10. Create Viral Product FeaturesBuild features that require and/or reward sharing. ‣ DropBox    Clever use of psychology....
11. Nuke It!                              http://www.senuke.com‣ All-One-SEO Tool (Use With Caution!)  Niche research tool...
12. You Need A PosseReach out to other people and create symbiotic relationships.                                         ...
Thank You For Listening!    Questions?                           31
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SEO and Content Marketing for Startups

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A presentation on SEO and Content Marketing for Startups that I gave to the Ecommerce Tribe in Startup Chile.

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  • SEO and Content Marketing for Startups

    1. 1. SEO and Content Marketing For StartupsInternet marketing 101. 1
    2. 2. Part #1 - SEO Process and Essential Tools 2
    3. 3. “If you cannot measure it, you cannotimprove it. Lord Kelvin 3
    4. 4. Conversion Goals Examples of common conversion goals.‣ Account Sign-Up‣ Product Purchase‣ Lead Generation Form‣ Phone Call‣ Whitepaper Download‣ Email List Sign-up 4
    5. 5. Optimize Your Conversion Funnel 5
    6. 6. Clicky 6
    7. 7. Chartbeat 7
    8. 8. Google Webmaster Tools‣ Enable email forwarding to receive important messages from Google (i.e. crawling issues, getting hacked, malware). 8
    9. 9. Keyword Researchhttps://adwords.google.com/o/KeywordTool 9
    10. 10. Advanced Keyword Research http://www.marketsamurai.com/ 10
    11. 11. Keywords That ConvertIdentify high-converting keywords using Adwords. 11
    12. 12. Competitor Link Analysishttp://www.linkdiagnosis.com / http://www.blekko.com 12
    13. 13. Tracking Your Keyword Rankings http://www.advancedwebranking.com/ 13
    14. 14. Hubspot’s Marketing Grader http://marketing.grader.com/ 14
    15. 15. Hubspot’s Search Grader http://search.grader.com 15
    16. 16. Where People Click 16
    17. 17. The SEO Process In A Nutshell 17
    18. 18. Part #2 - Content Marketing Tactics 18
    19. 19. 1. Content Is KeySolve problems, inform, educate and entertain your audience. Content Ideas: • Best of Lists • Basic How To’s • Progress Updates • Commentary on News Story or Industry Developments • Tell a Story About your Startup • Share Insights from your Startup and Team 19
    20. 20. 2. Connect With Journalists / Bloggers Reach out to influential journalists and bloggers‣ Help A Reporter Out (HARO) Find reporters who are looking for information & quotes for stories related to your startup.‣ PRWeb / PR Newswire / PRLog Get the attention of journalists and bloggers with a little storytelling in a press release.‣ MyBlogGuest Find influential blogs that are accepting guest posts.‣ FollowerWonk Find people on Twitter in different niches sorted by follower count.‣ Befriend Celebrities Niche celebrities Guy Kawasaki or Rand Fishkin—25 to 100 retweet Cult celebrities Neil Gaiman or Amanda Palmer—100 to 1,000 retweets Global celebrities Lady Gaga or  Justin Bieber—1,000 to 100,000 retweets 20
    21. 21. 3. Video SEOhttp://www.reelseo.com / http://www.wistia.com 21
    22. 22. 4. Embeddable ContentCreate something that people will embed in their blogs. 22
    23. 23. 5. Create Incredibly Detailed Resources http://www.distilled.net/linkbait-guide/ 23
    24. 24. 6. Create InfographicsThe easiest way to get picked up by big sites like Mashable. 24
    25. 25. 7. Make Sharing EasyImplement super easy site-wide sharing on your site. 25
    26. 26. 8. ....And Track Content Sharing http://www.addthis.com 26
    27. 27. 9. Make Google Happy By Using Google+http://www.blindfiveyearold.com/how-to-implement-rel-authorGoogle+ is an identity platform and rel=author is a digital signature. 27
    28. 28. 10. Create Viral Product FeaturesBuild features that require and/or reward sharing. ‣ DropBox Clever use of psychology. Not selfish, sign up through me and we both get more! ‣ Pay With A Tweet Incentivized LaunchRock landing pages are a good example. ‣ Badges and User Profiles Get users to link to their profile like Dribbble. 28
    29. 29. 11. Nuke It! http://www.senuke.com‣ All-One-SEO Tool (Use With Caution!) Niche research tool, article spinning and automated posting to: - Article directories - Video Platforms - Social media sites - Press release sites - Forum profiles - Web 2.0 profiles - Bookmarking sites - RSS feed directories 29
    30. 30. 12. You Need A PosseReach out to other people and create symbiotic relationships. 30
    31. 31. Thank You For Listening! Questions? 31
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