SEO and Content Marketing for Startups
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SEO and Content Marketing for Startups

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A presentation on SEO and Content Marketing for Startups that I gave to the Ecommerce Tribe in Startup Chile.

A presentation on SEO and Content Marketing for Startups that I gave to the Ecommerce Tribe in Startup Chile.

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SEO and Content Marketing for Startups SEO and Content Marketing for Startups Presentation Transcript

  • SEO and Content Marketing For StartupsInternet marketing 101. 1
  • Part #1 - SEO Process and Essential Tools 2
  • “If you cannot measure it, you cannotimprove it. Lord Kelvin 3
  • Conversion Goals Examples of common conversion goals.‣ Account Sign-Up‣ Product Purchase‣ Lead Generation Form‣ Phone Call‣ Whitepaper Download‣ Email List Sign-up 4
  • Optimize Your Conversion Funnel 5
  • Clicky 6
  • Chartbeat 7
  • Google Webmaster Tools‣ Enable email forwarding to receive important messages from Google (i.e. crawling issues, getting hacked, malware). 8
  • Keyword Researchhttps://adwords.google.com/o/KeywordTool 9
  • Advanced Keyword Research http://www.marketsamurai.com/ 10
  • Keywords That ConvertIdentify high-converting keywords using Adwords. 11
  • Competitor Link Analysishttp://www.linkdiagnosis.com / http://www.blekko.com 12
  • Tracking Your Keyword Rankings http://www.advancedwebranking.com/ 13
  • Hubspot’s Marketing Grader http://marketing.grader.com/ 14
  • Hubspot’s Search Grader http://search.grader.com 15
  • Where People Click 16
  • The SEO Process In A Nutshell 17
  • Part #2 - Content Marketing Tactics 18
  • 1. Content Is KeySolve problems, inform, educate and entertain your audience. Content Ideas: • Best of Lists • Basic How To’s • Progress Updates • Commentary on News Story or Industry Developments • Tell a Story About your Startup • Share Insights from your Startup and Team 19
  • 2. Connect With Journalists / Bloggers Reach out to influential journalists and bloggers‣ Help A Reporter Out (HARO) Find reporters who are looking for information & quotes for stories related to your startup.‣ PRWeb / PR Newswire / PRLog Get the attention of journalists and bloggers with a little storytelling in a press release.‣ MyBlogGuest Find influential blogs that are accepting guest posts.‣ FollowerWonk Find people on Twitter in different niches sorted by follower count.‣ Befriend Celebrities Niche celebrities Guy Kawasaki or Rand Fishkin—25 to 100 retweet Cult celebrities Neil Gaiman or Amanda Palmer—100 to 1,000 retweets Global celebrities Lady Gaga or  Justin Bieber—1,000 to 100,000 retweets 20
  • 3. Video SEOhttp://www.reelseo.com / http://www.wistia.com 21
  • 4. Embeddable ContentCreate something that people will embed in their blogs. 22
  • 5. Create Incredibly Detailed Resources http://www.distilled.net/linkbait-guide/ 23
  • 6. Create InfographicsThe easiest way to get picked up by big sites like Mashable. 24
  • 7. Make Sharing EasyImplement super easy site-wide sharing on your site. 25
  • 8. ....And Track Content Sharing http://www.addthis.com 26
  • 9. Make Google Happy By Using Google+http://www.blindfiveyearold.com/how-to-implement-rel-authorGoogle+ is an identity platform and rel=author is a digital signature. 27
  • 10. Create Viral Product FeaturesBuild features that require and/or reward sharing. ‣ DropBox Clever use of psychology. Not selfish, sign up through me and we both get more! ‣ Pay With A Tweet Incentivized LaunchRock landing pages are a good example. ‣ Badges and User Profiles Get users to link to their profile like Dribbble. 28
  • 11. Nuke It! http://www.senuke.com‣ All-One-SEO Tool (Use With Caution!) Niche research tool, article spinning and automated posting to: - Article directories - Video Platforms - Social media sites - Press release sites - Forum profiles - Web 2.0 profiles - Bookmarking sites - RSS feed directories 29
  • 12. You Need A PosseReach out to other people and create symbiotic relationships. 30
  • Thank You For Listening! Questions? 31